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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing.
With so many events vying for your attendees’ attention, an intentional, targeted eventmarketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the EventMarketing KPIs that should be an essential part of your eventmarketing strategy: .
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 EventTrends Guide , hybrid events are not simply in-person and virtual events put together. Higher Event ROI.
This exciting eventtrend has been around for ages, but thanks to the speedy development of event technology solutions, it has now reached brand new heights. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments. How To Gamify Events?
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. But what brings the entire community together is the big in-person event.
What do your attendees think about your event? How about sponsors? Are they likely to support your event next year? What was the experience like for in-person versus virtual attendees at your hybrid event? These insights are essential for optimizing future events. Measure ROI for sponsors and exhibitors.
Despite how gloomy current events might feel, Will and Brandt have some inspiring things to share. In this Event Tech episode, they’ll continue discussing the trends they noticed from the previous IMEX Frankfurt event, cool new logic utilizations, and…booze? We covered the IMEX Frankfurt 2022 event back in July.
Event profs have heard it time and time again: hybrid events are the way of the future in the events industry. Two years later, they are one of the most important eventtrends of 2022. However, many event planners still ask: what are the benefits of hybrid events? Hybrid Events Are More Sustainable.
The people in favor of protesting it, whether they’re protesting by not attending or lobbying your community, sponsors, executives, or your stakeholders,” explains Deanna. “I “I think it’s the people who don’t see cannabis as politically correct.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Create data-driven reports for C-level executives, sponsors and stakeholders in mere minutes. The reason?
They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. The creative committee builds the brand of your event and ensures it’s consistent throughout the entire event, from pre-eventmarketing to an after-event survey. Treasury Committee.
Collision’s focus is a fresh take within the tech-event space, and the world’s leading brands have taken notice. The pandemic also highlighted gaps, and therefore opportunities, in the marketplace, particularly around the potential for new events, shows and types of programs that appeal to different audiences or drive different outcomes.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
I’m guest blogger for Elite Meetings and last month I shared my thoughts on Event Reminders. Ahh – eventmarketing. The world of email marketing, social media engagement and follow up, follow up, follow up. I’d also recommend thinking about the value that your email marketing brings to them.
As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution.
In both good and bad economic times, the most strategic events teams are always trying to land new sponsors to increase event exposure and bolster their budgets. When teams strategize eventsponsor incentives, offering discounts is one of the first ideas they consider.
However, mastering the art of event technology is critical to planning and hosting a successful event. This article will share expert tips and advice for using technology at your event, highlight the latest event tech trends, and provide a handy event tech checklist to make your next event a roaring success.
It is a crucial aspect of event management, as it not only helps to create a lasting impression, but also builds credibility, enhances recognition, and creates a sense of anticipation among attendees. Hence, it is imperative for event planners to carefully identify and select sponsors that align with their brand values and messaging.
The publicity frenzy was strategically masterminded by Universal Chief Marketing Officer Michael Moses, whose mission was to be just short of obnoxious, as he told theater owners at the films screening. If they dont see an event on LinkedIn or Facebook, they can see it on Instagram or display ads, in email, or even via direct mail.
29, in a session Federbush co-presented with Jon Wolff, global events manager, sales and services group, Lenovo, for around 30 participants. Sponsors want cost-effective, transparent, new/unique sponsorship opportunities. That requires close collaboration between the sponsor and the organizer, he said. It was great.’
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. Greater experimentation.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing. Integrations.
Eventmarketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Leverage On-site Trends. Christine Johnson. Choose content topics based on popular sessions.
Tess Vismale , founder and CEO of iSocialX Matthias Gutzmann , founder of DPW Not only did this webinar feature a look at current trends, but it also revisited the trends identified by our December 2023 webinar to reveal how things are shaping up based on predictions from six months ago.
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
Display information, images, and other details by using digital signs in your next event. Through electronic screens, digital displays are able to draw attention, display information, and communicate important details to event attendees.
As the event industry has shifted towards hybrid, so have the business models that support it. As we fully embrace the era of hybrid events, business models are changing to reflect the evolving needs of customers, sponsors, and event attendees. How many attendees signed up to learn more about a sponsor’s company.
We’ll discuss emerging trends, introduce you to fellow experts, help source potential clients, and more. The event takes place on [date] at [location], so please let us know if you’d like to attend at your earliest convenience by registering here. . Share information about a trade show you’re sponsoring.
Specifically in recutting that content to have additional sponsored revenue opportunities in evergreen content. Production and marketing have better opportunities for me to make more revenue.” “I like to think of it as empowering attendees to make their own decisions,” adds Xander. I know this isn’t a trends episode.
To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Marketing United takes place at Nashville’s Country Music Hall of Fame & Museum.
In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. What Event Sponsorship Is.
You must look for brand alignment when choosing eventsponsors. If you can attract sponsors that align with your event’s purpose, it will enhance the thread of purpose running through your event. Take a look: Produces more qualified leads when clearly communicating the “why” through marketing.
Without a deep history to draw from, it can be hard to know what attendees, sponsors, and organizers might be willing to spend. How do you build a virtual event pricing strategy? It’s also possible a sponsor partner would see it as an opportunity to put their stamp on something unique and memorable. Who should pay for what?
Once you’ve defined your goals, develop a comprehensive marketing plan that outlines your target audience, key messaging, promotional activities, and channels for distribution. By following these practices, you can drive maximum attendance and create a memorable event that attendees will want to come back to in the future.
This is classic paid influencer marketing via social media, a marketingtrend that has been rapidly growing since 2014. Now event industry influencers are being asked to do the same thing. Will Brand X require all resulting social media posts by InfluentialEventProf to be labeled “Sponsored”?
See key event metrics — including conversions, registrations, attendance, and revenue — at a glance while analyzing how many networking connections were made, how many attendees participated in sessions, and emerging trends across multiple events. Chat Channels The best events are interactive.
Start by digging into your current registration lists and leveraging machine learning to identify key trends — job titles, company types, representation from geographic areas, and show history. If we believe price sensitivity is a concern for our audience, we may experiment with a one-day sponsored promotion.
Offer sponsor activations in nontraditional spaces, whether in the entry courtyard, hallway, or through creative food and beverage experiences. Provide content partnerships that capture on-site presentations or launches and are amplified through livestream or sponsored white papers distributed post-event.
Collaborating on Sustainability and Sharing Wins Together According to Bizzabo’s State of in-person B2B conferences report , nearly 40% of event organizers agree that diversity, equity, and inclusion (DE&I) and sustainability are some of the biggest challenges they face.
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