This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Make sure you consider these high-ticket items at a minimum: Venue Speakers Food and beverage Furniture and equipment Staffing (event coordinators, clean up, security, etc.) Decorations and event design Marketing and promotional materials Guest experience Start early, reach out to vendors, and store all your launch plans in one place.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!
Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an event planner, you host events to get results. If you’re planning the biggest shindig of the year, you’re busy worrying about registrations, sponsors, and catering. New accounts (if you do account-based marketing).
Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about the community model: one of the most exciting event trends of 2022!
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. These platforms provide native capabilities to engage and communicate with prospective attendees, registrants, and sponsors, manage logistics, deliver content, and enable attendees to engage with other participants.”
Streaming your event can expand your reach beyond just those in attendance, allowing people from all over the world to join in remotely. It can also provide a valuable opportunity for sponsors and partners to reach a wider audience, as well as generate post-event content.
As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution.
Storytelling is a compelling way to connect with attendees when planning events with purpose. One way of doing this (which we love) is to use vendors with shared values to create a thread that runs through the entire event, reinforcing the brand message. You must look for brand alignment when choosing eventsponsors.
Marketer(s) We’ll touch on everything that goes into a good marketing plan a bit later in this post, but trust us when we say you might want an expert to help you promote your event. This is where a strong eventmarketing plan comes into play — but there’s no one-size fits all. You might get rejected.
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5%
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Chat Channels The best events are interactive. Audience Reactions According to Bizzabo data , 52.9%
Not sure you need event technology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsoredevents. . Sponsor management tools: sponsor management , lead management, and scoring tools.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Today, eventmarketers have an array of technologies to choose from and incorporate into their event tech stack.
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Promote live-streaming pre-event Q&As or information sessions before going live. Tease your audience.
Remember, diversity and inclusion have a critical impact on event success. ☐ Assign onsite sponsor meeting rooms if you need to. ☐ Secure a printing and promotional vendor. ☐ Establish and secure additional vendors (e.g., ☐ Determine all venue access time for staff and exhibit sponsors.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. These platforms provide native capabilities to engage and communicate with prospective attendees, registrants, and sponsors, manage logistics, deliver content, and enable attendees to engage with other participants.”
Here’s how to confidently communicate with your attendees, sponsors, and partners. Eventmarketers are no strangers to last-minute changes and crises. Best practices for maintaining an update log on your event website: Provide a date for your updates to demonstrate that you are actively monitoring the situation.
Created by a marketing department in a company in order to secure buy-in from higher-ups. In short, an internal event proposal. Created by an event organizer for sponsors who might be willing to sponsor the event. What’s The Content of an Event Proposal? The event plan. And for other purposes.
The industry’s best eventmarketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. Segment Your Audience Getting the best results from your post-event email initiatives is only possible when you personalize your outreach.
Who will be speaking at the event? Do you need to find sponsors? What event tech do I need? What’s vital is that you get yourself into a pensive mindset whereby you envisage every possible detail and eventuality around the event. Finding venues (or online event platforms), vendors, speakers, sponsors, etc.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
Eventmarketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define EventMarketing Goals.
Many meeting organizer debates are currently taking place on whether a virtual conference can bring as much ROI to sponsors as an in-person conference. There are pros and cons to both types of events, but putting on your eventmarketing hat a little differently can help drive home the best return. Mark Fisher.
Are they asking questions about the event topic or specific event details? Pay attention to their feedback to get a better understanding of your target audience and create more informed eventmarketing. Strategies to improve engagement during an event. Use a mobile app to communicate with event attendees.
Which corporate sponsors do you need to participate? Will the event strengthen your relationship with supporters? Are your fundraising event ideas going to appeal to volunteers? Choose fundraising event ideas that will appeal to your audience of supporters. How much of your organization’s budget are you hoping to raise?
Identify required documents, both those required by the event team (internal) and external stakeholders like sponsors, talents, and vendors. Securing event sponsorships. Create a shortlist of prospective sponsors and then create well-written sponsorship proposals for each (keep them personalized if possible.)
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Since a crucial aspect of successful event planning is to maintain a strict timeline, we’ll divide this checklist into several phases so you can easily keep track of your event’s actual timeline based on these phases. Identify other vendors that may have dependencies with your venue choices (i.e., Event website.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Use platforms such as Capterra to compare and evaluate.
Plan at least 20% of your budget for contingencies to avoid surprises along the way Once you’ve secured some vendors, make sure to also update the budget with your actual spendings. This will help you in evaluating your event’s performance. Securing Sponsorships Build a list of target sponsors you’d want to support your event.
Event Sponsorship. Attract & Retain EventSponsors Year After Year. Sponsors expect more authentic, one-on-one connections with attendees. ITA Group’s sponsorship team has decades of experience managing sponsors and designing unique opportunities for brand exposure, revenue growth, attendee interactions and more.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
But if you’ve spent time on sites like G2 and Capterra, you know how crowded the marketplace is — this is where event software analyst reports come in handy! With their deep dives into market trends, product evaluations, and vendor landscapes, analyst reports offer invaluable insights for decision-makers.
With Taggbox, you can integrate real-time social media feeds with whatever virtual event you’re running: AMA sessions, virtual fairs, webinars, live events, and more. Give exposure to sponsors and exhibitors and gain measurable data insights and analytics. Summing Up: Your Virtual EventMarketing Tools.
Vendor and speaker coordination. Event gifting. In-house event Legal Counsel. Our event staff takes care of everything so you’re able to serve as the face of the event. Vendor management. Event check-in and attendee inquiries. Event execution (function space, F&B, A/V, etc.). Travel Direction.
Understanding the basics of event ROI starts with recognizing the different types of event goals, which include: Increasing brand awareness Generating leads Enhancing customer engagement Driving sales Improving sponsor experiences Forming new partnerships To define ROI for each event goal, you need to establish clear, quantifiable metrics.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Use platforms such as Capterra to compare and evaluate.
Over the past year, event planners have become incredibly innovative in their virtual event use cases. And while virtual events have many benefits in their own right, it was never a question of if live events would come back, but when. Vendors, Sponsors, and Staff. Pre-Event Communication.
Key event functions discussed during debriefings include: Planning and preparing for the eventEventmarketing efforts (i.e., décor, layout, lighting, signage) A/V and tech elements (e.g.,
Remember, diversity and inclusion have a critical impact on event success. ☐ Assign onsite sponsor meeting rooms if you need to. ☐ Secure a printing and promotional vendor. ☐ Establish and secure additional vendors (e.g., ☐ Determine all venue access time for staff and exhibit sponsors.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content