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But today, we’ll be jumping into the realm of marketing. And most importantly, virtual eventmarketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. Leverage Your Sponsors. Add A Personal Touch.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
These platforms offer a single digital access point for people to attend webinars, read exclusive content, and network with others. And you can’t host your event and community in the same place, either. Be sure to blend your event to-dos with your company-wide marketing calendar. Start by visiting SponsorMyEvent.
There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Social media mentions: create your own event hashtag or social media profiles.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Event ROI.
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior eventmarketing manager for Cvent , shared strategies to get us there with fewer hiccups. Then there are your sponsors and exhibitors. Lastly, insights. “We’re
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. People can communicate, watch content at their leisure, and attend webinars. .
Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an event planner, you host events to get results. If you’re planning the biggest shindig of the year, you’re busy worrying about registrations, sponsors, and catering. New accounts (if you do account-based marketing).
Let’s take post-eventmarketing, for example. Whether you’re looking to keep people interested after the fact, trying to create hype for an upcoming event, or simply want to keep engaging with your attendees once the event is over, video assets are your new BFF. Put Your Videos Out There.
Some parts of an in-person event are actually rather easy to replicate in a hybrid or virtual setting. However, when it comes down to sponsors and exhibitors, the name of the game is hardly the same. Because this week, we’re bringing back the Event Tech Podcast. Well, not anymore! “I’m unsure at the moment.
What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, eventmarketing, event strategy, proving event ROI, and more. Event Planners Have To Prove Event ROI.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
To cement your event in your participant’s minds, why not take our free audience engagement webinar as well? This Year’s Event Statistics. Eventbrite has compiled some of the most relevant event statistics across various fronts, from eventmarketing and promotion to social media and technology.
Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about the community model: one of the most exciting event trends of 2022!
A great selection of guest posts dominates this blog, and they also provide a host of additional resources in the form of guides and webinars. Event professional turned full-time blogger Irina Graf has created an event industry networking and destination focused blog with an international view. EventMarketer.
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,
In both good and bad economic times, the most strategic events teams are always trying to land new sponsors to increase event exposure and bolster their budgets. When teams strategize eventsponsor incentives, offering discounts is one of the first ideas they consider.
And to max out your trade show engagement, we invite you to take our free audience engagement webinar and learn how professionals at the top of their game create and maintain engagement for their events. The AV system is one of the core components of any event, no matter the complexity. The Five Metrics of EventMarketing.
Tess Vismale , founder and CEO of iSocialX Matthias Gutzmann , founder of DPW Not only did this webinar feature a look at current trends, but it also revisited the trends identified by our December 2023 webinar to reveal how things are shaping up based on predictions from six months ago.
In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. What Event Sponsorship Is.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
As the event industry has shifted towards hybrid, so have the business models that support it. As we fully embrace the era of hybrid events, business models are changing to reflect the evolving needs of customers, sponsors, and event attendees. How many attendees signed up to learn more about a sponsor’s company.
The industry’s best eventmarketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. Segment Your Audience Getting the best results from your post-event email initiatives is only possible when you personalize your outreach.
Learning Objectives: Gain insights on how consumer sentiment, behavior, and intentions are evolving and their impact on event strategies. Align different attendee and sponsor/exhibitor segments’ intent and behavior with event planning and production.
What tools and virtual event software will help you plan, execute, and measure your event? Whether you are hosting a simple webinar, a full-scale virtual conference, or an internal happy hour, leveraging event tools will allow you to create a great environment. Summing Up: Your Virtual EventMarketing Tools.
Webinar live date: January 22, 2019 at 2pm ET / 11am PT. This program has been submitted to the Events Industry Council for CMP Preferred Provider review. Webinar live date: January 22, 2019 at 2pm ET / 11am PT. Does finding ways to prove your event’s ROI keep you up at night? Sponsored by: . . It shouldn’t.
Every month, different industry experts have delivered presentations on key topics of interest to event planners. These free webinars offer the chance to explore topics in greater depth, offering top takeaways and tips. What’s more – if you are looking to gain CMP credits, watching the webinars is a great way to do so!
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
Remember, diversity and inclusion have a critical impact on event success. ☐ Assign onsite sponsor meeting rooms if you need to. ☐ Determine all venue access time for staff and exhibit sponsors. ☐ Determine all venue access time for staff and exhibit sponsors. ☐ Design slide decks for each session/event.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
The more creativity an event planner possesses, the easier it will be to create authentic experiences that stand out from other events. For this reason, being able to multitask is a prerequisite to finding success as an event professional. Event Industry News . Events Council Industry Insights . EventMarketer
“It was less about trying to imitate a trade show in a virtual space,” he said, “and more akin to an exclusive online shopping experience,” with a digital showroom where suppliers posted their company information and marketing collateral in addition to detailed product listings. In-Person Application. Data and DEI.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
Lack of data analytics will leave your sponsors and exhibitors feeling a low ROI on their investment. This session will delve into the key questions you should ask before venturing into new avenues of event technology. It is vital to keep technology features and functionality in mind for the various needs of your stakeholders.
Not only does this interactive approach drive booth traffic for sponsors, it also encourages deeper engagement and interaction between attendees and exhibitors. Social media integration Since your attendees are already hanging out on social media, use the medium to further enhance virtual event engagement: Hashtag challenges.
People shouldn’t have to click several times or conduct a Google search to understand what your event is all about. Flexera: Offering Undeniable Value (Webinar) To convince someone to sign up for a virtual event like a webinar or panel, you must demonstrate value immediately and convince your target audience that it’s worth attending.
Asking for a comparison with other event software will help you assess the honesty of their sales process, which reflects the company’s values. Can I monitor event registration and campaign performance in real time? Can you show me examples of event websites built on your platform without the help of designers or developers?
Event Sponsorship. Attract & Retain EventSponsors Year After Year. Sponsors expect more authentic, one-on-one connections with attendees. ITA Group’s sponsorship team has decades of experience managing sponsors and designing unique opportunities for brand exposure, revenue growth, attendee interactions and more.
In a world saturated with events, webinars, and workshops — on top of work, family, and self-care — standing out is more challenging than ever. How do you rise above the clamor and ensure your event doesn’t just become another date on a crowded calendar? So we did some webinars pre-show for them.
Event sponsorship is essential for event success and sustainability, providing necessary financial support, resources, and visibility. Even still, securing sponsorships is increasingly difficult due to budget constraints, shrinking sponsor dollars, and rising event costs. The solution?
A corporate event is an event that an organization puts on to engage its employees and customers while attracting the interest of potential clients. From webinars and field marketingevents to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize.
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