This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Eventsponsors. . Sponsors are the way to go. Sponsors get the limelight at your event in exchange for cutting you a check. That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . Follow these nine tips to get a sponsor for your next event.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
With so many events vying for your attendees’ attention, an intentional, targeted eventmarketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the EventMarketing KPIs that should be an essential part of your eventmarketing strategy: .
There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Social media mentions: create your own event hashtag or social media profiles.
And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an eventmarketing technology platform to do your promotions, community, and events in one place. Source EventSponsors One of the biggest hurdles for event planners is cost.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. A glimpse of Capterra’s Event Management Software category. Source: Capterra ).
In this guide, we will discuss all you need to know about eventmarketing: the initial concept of eventmarketing, effective eventmarketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Promote your event early and often.
Which one would fit your event best? Do you want an expo hall or sponsor type of experience? If you think it’s important for your event to include virtual rooms where attendees can interact with each other, make it known to the production company. Record/store the whole event? Would you like to have this at your event?
I like several event management platforms, but my top choice is Bizzabo. Great corporate or brand sponsors are the backbone of any fundraising event. We spend a large portion of our time trying to make sure that we connect with new sponsors, and keep old sponsors engaged. EventMarketing Platforms.
They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. The creative committee builds the brand of your event and ensures it’s consistent throughout the entire event, from pre-eventmarketing to an after-event survey. Designing the event logo and swag.
It just shows how global the entire eventmarket has become. It’s so easy and relatively inexpensive compared to some of the things we spend money on at events. Erbium is a registration platform that you can use to create a basic website and fill out registration forms for your event.”.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
The publicity frenzy was strategically masterminded by Universal Chief Marketing Officer Michael Moses, whose mission was to be just short of obnoxious, as he told theater owners at the films screening. If they dont see an event on LinkedIn or Facebook, they can see it on Instagram or display ads, in email, or even via direct mail.
I’m guest blogger for Elite Meetings and last month I shared my thoughts on Event Reminders. Ahh – eventmarketing. The world of email marketing, social media engagement and follow up, follow up, follow up. I’d also recommend thinking about the value that your email marketing brings to them.
To cement your event in your participant’s minds, why not take our free audience engagement webinar as well? This Year’s Event Statistics. Eventbrite has compiled some of the most relevant event statistics across various fronts, from eventmarketing and promotion to social media and technology.
It is a crucial aspect of event management, as it not only helps to create a lasting impression, but also builds credibility, enhances recognition, and creates a sense of anticipation among attendees. Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing. 1:1 Meetings.
This is especially true for event organizers delivering high-quality websites and landing pages on time. After all, it typically takes at least 14 weeks to build a custom website from scratch, and such a project can also be cost-prohibitive. If you’re wondering what to look for in a website builder, you’re in the right place.
This is especially true for event organizers delivering high-quality websites and landing pages on time. After all, it typically takes at least 14 weeks to build a custom website from scratch, and such a project can also be cost-prohibitive. If you’re wondering what to look for in a website builder, you’re in the right place.
It’s easy to get excited about sourcing speakers, finding sponsors, and booking your venue, but you can’t overlook an often-forgotten component of event planning: event branding. . Event branding is a must if you want tangible results from your event. Create a launch calendar at least six months before your event.
By incorporating elements such as the event name, logo, color palette, typography, visual design, and overall aesthetics, event branding aims to deliver a cohesive and consistent experience for attendees, sponsors, and stakeholders. What is Event Branding? What is the Difference Between Event Branding and EventMarketing?
29, in a session Federbush co-presented with Jon Wolff, global events manager, sales and services group, Lenovo, for around 30 participants. Sponsors want cost-effective, transparent, new/unique sponsorship opportunities. That requires close collaboration between the sponsor and the organizer, he said. It was great.’
To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Marketing United takes place at Nashville’s Country Music Hall of Fame & Museum.
Ticketing has always been a core aspect of any eventmarketing strategy, but in a hybrid event, setting up the right ticket prices can be even more challenging since, again, you are dealing with two different audiences. Convincing Sponsors and Providing Value. Have a Well-Designed and Functional Event Page.
All event content and information is automatically mirrored on native iOS and Android apps, and attendees can easily interact with speakers and session content. Bizzabo’s branded mobile app also offers on-screen branding opportunities for sponsors, which can help drive additional revenue. Chat Channels The best events are interactive.
In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. What Event Sponsorship Is.
Event organizers turn to gamification to try and drive engagement and rally excitement around an event. But more often than not, it’s just a thinly disguised tool to get attendees to do what organizers and sponsors want them to do. That’s why our guest co-host Arianna Black is struggling to find value in event gamification. .
Can I monitor event registration and campaign performance in real time? Given that event registration is a leading metric for eventmarketing success, you need to be able to assess performance so you adjust your strategy in real time if needed. Creating a stellar eventwebsite that’s true to your brand is essential.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the eventwebsite, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
Specifically in recutting that content to have additional sponsored revenue opportunities in evergreen content. Production and marketing have better opportunities for me to make more revenue.” “I like to think of it as empowering attendees to make their own decisions,” adds Xander. I know this isn’t a trends episode.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
Attracting many attendees to an event won’t really bring too much value if they aren’t a good fit for the event, your business, and your sponsors. However, in Q2 2021, Eventbrite, one of the most well-known event ticketing websites in the US, reported a revenue of $46.3 Better-quality attendees.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Eventmarketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define EventMarketing Goals.
Eventmarketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Ask educational presenters to contribute an article about their session topic to an event blog or website.
Remember, diversity and inclusion have a critical impact on event success. ☐ Assign onsite sponsor meeting rooms if you need to. ☐ Determine all venue access time for staff and exhibit sponsors. ☐ Determine all venue access time for staff and exhibit sponsors. ☐ Design and launch an eventwebsite.
Without a deep history to draw from, it can be hard to know what attendees, sponsors, and organizers might be willing to spend. How do you build a virtual event pricing strategy? It’s also possible a sponsor partner would see it as an opportunity to put their stamp on something unique and memorable. Who should pay for what?
Not sure you need event technology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsoredevents. . Sponsor management tools: sponsor management , lead management, and scoring tools.
Here’s how to confidently communicate with your attendees, sponsors, and partners. Eventmarketers are no strangers to last-minute changes and crises. For the most up-to-date information visit the dedicated knowledge centers on the WHO and CDC websites, and check with your local health organization. COVID-19 has landed.
Created by a marketing department in a company in order to secure buy-in from higher-ups. In short, an internal event proposal. Created by an event organizer for sponsors who might be willing to sponsor the event. What’s The Content of an Event Proposal? The event plan. EVENT NAME].
Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life. Today, eventmarketers have an array of technologies to choose from and incorporate into their event tech stack. Does the platform come with an event app?
Who will be speaking at the event? Do you need to find sponsors? What event tech do I need? What’s vital is that you get yourself into a pensive mindset whereby you envisage every possible detail and eventuality around the event. Finding venues (or online event platforms), vendors, speakers, sponsors, etc.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content