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But today, we’ll be jumping into the realm of marketing. And most importantly, virtual eventmarketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. What can help you boost the popularity of the experience?
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. From leveraging data analytics to embracing personalization, sustainability, and optimized campaign techniques, these approaches will help you capture more business while demonstrating clear value to stakeholders.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. Event Planning: An Exciting & Challenging Career.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. Hold your event in the daylight hours or outside venues (and get an extra point for COVID compliance).
The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of eventmarketing. Read the full article at Conferences That Work The post Are NFTs the future of eventmarketing? Read on to learn why. appeared first on Conferences That Work. No related posts.
The International Baking Industry Exposition (IBIE) launched the BEST (Becoming Environmentally Sustainable Together) in Baking program in 2010 to honor companies introducing sustainable products or practices into the industry. It’s relatively easy being green for the span of an event or a campaign. Kimberly Hardcastle-Geddes.
Event professional turned full-time blogger Irina Graf has created an event industry networking and destination focused blog with an international view. Search within blog categories like education, sustainability and team building or check out her opinion pieces for something different. Event Leadership Institute.
There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Attendee retention : how many attendees have attended the event before (loyalty rate); 4.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
of event attendees agree that diversity, equity, and inclusion (DE&I) and sustainability are their top priorities when deciding where to spend and travel for events. Despite this, less than 10% of event organizers prioritize DE&I and sustainability initiatives. Something’s got to give. “I
Eventbrite’s monthly Events Industry Report is designed to keep event creators like you informed about the shifting landscape of the events industry. Read on for expert industry insights, eventmarketing tips, health and safety updates, and much more. At Ibiza’s International Music […].
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Virtual Event Trend: A Continued Focus on Sustainability.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. The same goes for content delivery.
For example, consider how these venues have synergy with the brand or type of event: Modern art studio for a fashion-forward brand. Mansion for a brand breaking into the luxury market. An eco-friendly venue for a sustainability conference. This makes it perfect if you’re choosing a unique event venue for nighttime.
The post New Zealand business events sector on track for sustainable growth appeared first on TD (Travel Daily Media) Travel Daily. Business Events Industry Aotearoa’s MEETINGS 2023 winds up in Wellington today after two days packed with over 6,000 meetings, networking functions and knowledge sessions.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Event Trend: A Continued Focus on Sustainability.
Analog Events tries to make sure set pieces, like this one at Olaplex’s Bond Shaper launch party at NYA Studios, are designed with reuse in mind. Kaye told Convene that he came from the PR marketing world with his foot in the “entertainment sphere” — think premieres, brand and product launches. Compost, compost, compost.
This includes roles like event technology specialists, event registration specialists, meeting and event planners, eventmarketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.
What are your eventmarketing resolutions for the new year? this year’s disruptors were largely positive for eventmarketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.
– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Eventmarketing “That’s on purpose,” Endean said. “We EIC People & Planet Theater will host short-form content around sustainability and EDI case studies.
When built upon innovative event technology solutions , they can drive more value for stakeholders, sponsors, exhibitors, and attendees alike. Hybrid Events Are More Sustainable. The in-person event industry creates a massive amount of CO 2 emissions. And finally, hybrid events require teamwork. Are you in?
This episode will touch on almost every topic in the events industry. From sustainability to event technology we have you covered. Furthermore, we will discuss how to elevate the low points of your events and elevate them to the next level to best tips in entertainment it’s all here in this massive episode!
None of background was printed, it was all projected light on muslin panels, so it’s reusable and sustainable. PCMA acquired EventMarketing Association-UK, a community of more than 800 corporate eventmarketing professionals from the United Kingdom.
He currently serves on the MPI Foundation Global Board of Trustees, the board of directors for the LGBT Meeting Professionals Association and is the vice chair of the Advisory Board for the Corporate EventMarketing Foundation. Our industry provides boundless opportunities for innovation and creativity,” he says.
In the wake of the global pandemic, this sector has experienced a rapid transformation, with new trends and innovations reshaping how corporate events are planned and executed. Combining both in-person and virtual components, hybrid events provide the flexibility that modern businesses need.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
And of course, the event itself will be an extension of that. As we dive into this article, you’ll notice that we mention sustainability quite a bit. We’ve chosen this value as a way to give you concrete examples of how to project an event’s ‘why’. Our increasingly conscious society is owed in part, to millennials. Go paperless.
They’re taking their event on tour, bringing the event to attendees instead of asking attendees to come to a single major event. The switch to local events is better for sustainability because attendees don’t have to travel as much.
Seamlessly integrate with events: Planning a corporate event? Align your activation with corporate event themes to create a cohesive and memorable experience. Measure your success : Keep an eye on metrics like social media buzz, event turnout, and lead conversions. A gamified event? What is it?
Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international eventmarketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.
This guide lists two of the most common marketing tools and how to work with eventmarketing software. It also contains a section on linking your event to other platforms such as Eventbrite, as well as to other useful event-related Facebook features such as Stories. Get Airport VIP Treatment Without Being a VIP.
You can use AI to streamline: Event logistics: ChatGPT can’t plan everything for you, but it can certainly speed up research. Use this free AI tool to generate event theme ideas, research venues, plan engaging icebreakers, and create an event budget. or “What goodies should I include in my sustainabilityevent’s goodie bag?”
Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.
Planners should ask the hotel for all possible fees and surcharges including: Gratuities for housekeeping and bellman Porterage Resort or destination fees Meeting room rental Special meeting room set-up fees Meeting room set-up fees Use of meeting room electricity Hotel audit fee Payment fees (i.e.
We will demystify some of the questions around costs – both initial and ongoing—for more sustainable choices and share the best first steps to getting started with a pivot towards sustainability. This webinar also serves as an introduction to the onsite sustainability activations at PCMA Convening Leaders 2023.
The post New futuristic and sustainable convention centre puts Costa Rica on the MICE map appeared first on TD (Travel Daily Media) Travel Daily. The post New futuristic and sustainable convention centre puts Costa Rica on the MICE map appeared first on Travel Daily. Surely this move will bump them up at least a dew notches.
There’s big news for eventmarketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for EventMarketers.
Highly customized software also isn’t sustainable, as Brandt points out. “At Let’s sustain for one year and give the same level of quality. Not necessarily because we’re going out of business, but we need to put a pause as we brace for this next year.” “Sustaining is good,” says Brandt. “A
PCMA Foundation, in partnership with Singapore Tourism Board, initiated research the Time is Now – Sustainability in Business Events Industry to learn what practices event organisers are implementing for their events. We know it can be daunting to stare down the path of sustainableevents.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
“Gen Z planners can truly set the tone for the future of the industry,” said Ramos, “The younger generation is typically more focused on corporate social responsibility and green practices, so I am excited for the future of sustainability in events.”
The acquisition of the EventMarketing Association-UK (EMA-UK), made up of more than 800 corporate eventmarketing professionals, representing a cross-section of EMEA industry segments and global brands. EMA-UK will immediately become part of the PCMA global community.
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