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As a B2B SaaS leader, you know that tradeshows are more than just a flashy booth and some branded swag. In this guide, we’ll walk you through a proven framework for full-funnel tradeshowmarketing success. They’re an opportunity to drive real business growth if you have the right strategy in place.
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and EventMarketers,” nearly half of exhibitors expressed a mistrust of show organizers.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of tradeshows will remain virtual. Plus visitors and speakers want a different way to engage with the event.”.
Can we get an eventmarketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. But with the world changing so fast, and technology popping up everywhere, it’s easy to get lost.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, tradeshows, and corporate events.
“Or other technologies have been developed very, very quickly throughout these last six months or so. “Or other technologies have been developed very, very quickly throughout these last six months or so. We’ve got new technologies coming out there, new, innovative ways of approaching this.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in eventtechnology and event apps, the behind-the-scenes of the industry is still filled with old practices. The Many Challenges of EventMarketing. Next-Level NFC in Events.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry tradeshow arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.
We all want our audiences to feel special when they come to our events. This week, we have a few tips for making your tradeshow booth stand out and managing your social media better. We also have a special treat: learn the origin story of Endless Events straight from our Chief Event Einstein himself.
The tech doesn’t have to be cutting-edge, but getting the right event tech would help you maximize the value of your investments. The TradeShow, from the Eyes of Attendees. For any attendee, the tradeshow and its booths will always be the center of attention. Marketing Your Next Event like a Pro.
What can you really do with it that will enhance your event? In today’s episode of Whiteboard Wednesday, Brandt Krueger, of EventTechnology Consulting will be walking us through how to use AR and VR at your events. What Can I Use AR and VR for at my Event? We’re gonna use it for marketing.
Events are no longer just venues for networking. They can also be venues for other events that will intensify the networking experience. Of course, technology plays a major role and using it to laser-focus your content opens up a new world of opportunities. Getting Early Birds to Flock to Your Event.
This exciting event trend has been around for ages, but thanks to the speedy development of eventtechnology solutions, it has now reached brand new heights. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments. How To Gamify Events?
This technology concept art was created by the same type of generative AI used by DALL-E. Smart Future/Adobe Stock) Kimberly Hardcastle-Geddes There are massive technological advancements on the horizon with the potential to have an impact on tradeshows and conferences, in ways big and small. BASE TECHNOLOGY: Web 3.0
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Then, you have to bring those trends into your event structure, from the promotion all the way to the setup. Remember, technology is great, but it should only play second fiddle to the “why” behind your event. Remember, technology is great, but it should only play second fiddle to the “why” behind your event.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
This weeks episode is an extended two-hour show with the best and brightest minds in the industry. This episode will touch on almost every topic in the events industry. From sustainability to eventtechnology we have you covered. Will Curran of Endless Events ( @itswillcurran ). Meetings & Events Blog.
I strongly advise exhibitors to take advantage of all pre-show promotions that are on offer to facilitate lead retrieval for exhibitors. Behavioral technology is another way you can capture and qualify leads that practically runs in the background. Lead Retrieval App for TradeShows. That’s versatility! Talk to our team.
A new Harvard Business Review study shows an overwhelming majority of companies (90 percent) prioritize staging events for customers and potential customers because for more than half of them, eventmarketing is the most valuable marketing channel they have. Align events programs based on impact on revenue.
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. Networking at scale is a key strength of tradeshows and conferences something no local gathering or online option can match.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
What are your eventmarketing resolutions for the new year? this year’s disruptors were largely positive for eventmarketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.
.” For these reasons, millennials value networking over almost any other aspect of events. C2 more than lived up to the theme, providing exceptional networking spaces and technology along with a heaping helping of the unexpected. (Oh, Technology helps planners pull off more than ever before.
.” For these reasons, millennials value networking over almost any other aspect of events. As a demographic, they also value experiences over material goods, want to share those experiences (usually via social media), have higher technological literacy, and are 62% more likely to travel then their generation X counterparts.
Similar to wooden signs, chalkboard signs have also become a popular option for event planners and marketing managers in the last decade. These customizable signs are seen at wedding buffets, social events, corporate tradeshow exhibition booths , and a variety of other event locations.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Techsytalk Techsytalk is a digital platform with more than 550 members that bridges the gap between eventtechnology and the event planner.
Technology is vital to successful events. The latest solutions not only make events easier to plan, manage, and measure. This article explains how to make the most of eventtechnology in 2023. Read on for top tools and techniques to enhance events for attendees and stakeholders and maximize return on investment.
Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, tradeshows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.
“It was less about trying to imitate a tradeshow in a virtual space,” he said, “and more akin to an exclusive online shopping experience,” with a digital showroom where suppliers posted their company information and marketing collateral in addition to detailed product listings. In-Person Application. Data and DEI.
Before the big day, planners choose and arrange all the logistics for food, décor, personnel, presenters, and technology to pull off a flawless event. They might even handle large-scale events like tradeshows or coordinate complex conference schedules for thousands of people. Like to be the one people come to?
Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career.
“The Meetings Show Asia Pacific represents a watershed moment for the MICE industry throughout the region and globally,” said David Blansfield, Executive Vice President and Group Publisher, Northstar Travel Group. The quality of appointments is better than some of the other tradeshows I’ve been to.
back to top March 2024 Conferences for Event Planners Event Name Event Date Event Location More Information ITB Berlin March 5-7, 2024 Berlin, Germany For more than 50 years the name ITB has stood worldwide for industry knowledge 365 days a year, networking and trendsetting events, whether in a virtual, in-person or hybrid format.
In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how eventmarketers are using data to inform decisions in the lead-up to the event to make it more successful. Obviously, we’ve seen some contraction in that area.
We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.
Regardless of whether you’re planning a dazzling conference, a mind-blowing tradeshow, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
With the rise of mobile technology and the increasing demand for personalized experiences, event apps have become an essential tool for event planners and organizers. Email Marketing Email marketing is a highly effective marketing strategy that helps event organizers to brand their events effectively.
I think a lot of us started in catering; feeding people is huge for events.”. After some time in catering, Arianna moved into event logistics. “I I transitioned into the tradeshow world for technologyevents,” she says. Most recently, I’ve been working for a nonprofit, diving into event strategy.
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