Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an event marketing plan. Event Marketing Plan: Goals!

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Event Marketing Marketing Marketing Events 207

Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Read More : Survey: Many Event Marketers Say Orgs Not Effective at Virtual Events.

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Trade Show Virtual Events Sponsors Events 246

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events.

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

JANUARY 19, 2018

We all want our audiences to feel special when they come to our events. This week, we have a few tips for making your trade show booth stand out and managing your social media better. We also have a special treat: learn the origin story of Endless Events straight from our Chief Event Einstein himself.

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Trade Show Social Media Audience Attendee 230

Endless Events

AUGUST 24, 2020

“But I think as we’re moving forward, we’re seeing 3D trade show platforms where you can have a virtual version of your stand and things like that. Which is getting slightly closer to what we’re used to in terms of a physical trade show.

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Trade Show Virtual Events Events Proposal 320

Endless Events

AUGUST 31, 2018

The tech doesn’t have to be cutting-edge, but getting the right event tech would help you maximize the value of your investments. The Trade Show, from the Eyes of Attendees. For any attendee, the trade show and its booths will always be the center of attention. Marketing Your Next Event like a Pro.

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Certification Virtual Events Event Planning Trade Show 212

Endless Events

OCTOBER 5, 2018

The Many Challenges of Event Marketing. Putting a finger on the exact contribution of events to a brand’s bottom line isn’t easy, especially when you are using several strategies rolled into one comprehensive campaign. The venue is essential to your event’s success but choosing the right one is never a walk in the park.

Social Media 232

Social Media Trade Show Automation Events 232

Smart Meetings

MARCH 25, 2024

The annual Event Marketing and Management Product Roadmap will outline where the company is investing in development for the future. Attend breakout sessions such as “Navigating the Future of Work-linked Wanderlust” and “Secrets to Event Personalization” and network at the conference lunch.

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Trade Show Networking Vendor Education 243

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

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Preparation Event Planning Certification Human Resources 334

Maritz Global Events

JANUARY 8, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. It throws a wrench in their trade show marketing routine.

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Trade Show Advertising Registration Regulations 64

Endless Events

AUGUST 24, 2018

Hopefully, it’ll also make your event sticky enough to turn event goers into customers and repeat attendees. And if you’d want to get more of these event hacks in your inbox, subscribe to our blog ! This Checklist Could Save Your Trade Show. Trade shows are intensely competitive.

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Attendee Trade Show Social Media Airlines 189

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences.

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Event Marketing Marketing Marketing B2B 98

Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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Trade Show Panel Technology Technology 246

Smart Meetings

JUNE 15, 2024

He pointed to global profiles that will allow planners to draw on deeper data sets to deliver personalized event follow-up and marketing. Read More: San Antonio is for Meetings The acquisition of Jifflenow and iCapture in January enhances Trade Show Solutions to address a big chunk of most marketing budgets that needs to be managed.

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Registration Meeting Proposal Trade Show 264

Endless Events

SEPTEMBER 21, 2018

That is the highly competitive nature of today’s trade show landscape. The key to standing out is proving that your event can deliver a good return for your exhibitor’s investment of time and money. Many factors play a role here, from technology to the natural charm of your trade show staff.

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Trade Show B2B Entertainment Registration 205

Endless Events

MAY 12, 2022

What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. Event Planners Have To Prove Event ROI.

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Planner Events Virtual Events Trade Show 320

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Identify your target audience.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

Event Marketing 92

Event Marketing Marketing Marketing Trade Show 92

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Endless Events

NOVEMBER 16, 2018

They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. The creative committee builds the brand of your event and ensures it’s consistent throughout the entire event, from pre-event marketing to an after-event survey.

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Event Planning Social Media Events Trade Show 325

Endless Events

FEBRUARY 13, 2019

What Can I Use AR and VR for at my Event? We’re gonna use it for marketing. That’s kind of the most obvious one when it comes to our industry, is we’re going to be able to go to a trade show at the Visit Mexico booth and say, “Okay, great. Now, what are we gonna use it for? Demonstrations.

Trade Show 261

Trade Show Events Technology Technology 261

Maritz Global Events

JANUARY 21, 2020

Lead Retrieval App for Trade Shows. With a lead retrieval app for trade shows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list. With a lead retrieval app for trade shows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list.

Trade Show 52

Trade Show Automation Technology Technology 52

Endless Events

FEBRUARY 11, 2022

How To Gamify Events? Include gamification in your event marketing strategy – event gamification works best when people know all about the challenge before the event kicks off. As mentioned, choosing one method of gamification for events over another depends on your specific event goals.

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Platform Sponsors Social Media Events 317

Endless Events

FEBRUARY 16, 2018

Is it event technology? Maybe it’s event marketing? Or would you rather focus on trade show management? We’ve discussed a bit about event partners earlier. Some say it’s going to bring utter ruin to your event marketing. The options are endless.

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Management Event Apps Social Media Events 237

Endless Events

OCTOBER 4, 2022

Remember to factor in all of your expenses, so you have a better idea of your actual event ROI. So, if you spent $25,000 on a trade show that brought in $50,000: $50,000 – $25,000 = $25,000. You can use this formula to calculate the ROI percentage: . Gross Profits – Costs] / Costs X 100. Brand Awareness.

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Registration Sponsors Events Trade Show 317

Convene by PCMA

DECEMBER 11, 2024

And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. Networking at scale is a key strength of trade shows and conferences something no local gathering or online option can match.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Social Tables

FEBRUARY 24, 2021

Announce your trade show. Body: Dear [name], As one of the most proficient and skilled professionals in our industry, we’d be humbled if you would join us for this year’s [trade show name]. Share information about a trade show you’re sponsoring. Subject line: See you at [trade show name] in [city].

Trade Show 142

Trade Show Seminar Retreat Sponsors 142

Convene by PCMA

AUGUST 29, 2022

But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Are they interested in trade show education or conference learning and content ?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Smart Meetings

AUGUST 27, 2018

A new Harvard Business Review study shows an overwhelming majority of companies (90 percent) prioritize staging events for customers and potential customers because for more than half of them, event marketing is the most valuable marketing channel they have. Impact Measured. Next Steps.

Sponsors 124

Sponsors Trade Show Banking Events 124

Social Tables

NOVEMBER 12, 2021

Similar to wooden signs, chalkboard signs have also become a popular option for event planners and marketing managers in the last decade. These customizable signs are seen at wedding buffets, social events, corporate trade show exhibition booths , and a variety of other event locations.

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Advertising Trade Show Events Event Design 148

Endless Events

AUGUST 26, 2018

Planning Sustainable Events: What You Must Know – #EventIcons Episode 116. IMEX America: USA’s Largest Meetings Industry Trade Show – #EventIcons Episode 33. Meetings & Events Blog. Chatbots: Everything You Need To Know – #EventIcons Episode 118. Connect Marketplace. Ember Blog. Salt Palace Convention Center.

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Trade Show Event Technology Sustainability Technology 204

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

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B2B Event Marketing Marketing Marketing 52

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52

Convene by PCMA

OCTOBER 4, 2024

Attendees explore the trade-show floor at the Annual Conference of the National Council for Mental Wellbeing, The Annual Conference of the National Council for Mental Wellbeing, known as NatCon , is the largest gathering of behavioral health professionals in the United States.

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Trade Show Event Design Networking Attendee 98