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Running a tradeshow both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Customer Service Enhancement. Team Morale.
To many event professionals, tradeshow engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about tradeshows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Speaking of opinion, here’s a great article on sustainably supporting local communities , while creating authentic experiences for event goers. Event Leadership Institute. Their blog, the “Event Leaders Blog” is packed with education, training and insights for event profs just like you. Tigris Events.
Day 1 (June 10) : Kick off the conference with specialized training camps and partner/leadership summits. The annual EventMarketing and Management Product Roadmap will outline where the company is investing in development for the future. Check out the largest tradeshow with over 300 exhibitors.
They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. The creative committee builds the brand of your event and ensures it’s consistent throughout the entire event, from pre-eventmarketing to an after-event survey. Treasury Committee.
Eventmarketing and management product announcements expected to be launched later this year included an enhancement to the AI Writing Assistant that will feature “context-aware” tech that removes the need for planners to train the assistant on the details of each new event or program.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career.
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
The only thing I wish I could do on the software but can’t, is to show where each water bottle is to be placed on stage,” jokes Cathi Culbertson, VP of EventMarketing & Conferences for the company. So they’re boldly blending the two when they travel to exhibitions and tradeshows.
Upon completing this process, event managers officially hold the title of being DES-certified event managers. The CMM Certification is an excellent training program that focuses on instructing participants on business management skills. CTSM: Certified TradeShowMarketer What Is CTSM Certification?
The only thing I wish I could do on the software but can’t, is to show where each water bottle is to be placed on stage,” jokes Cathi Culbertson, VP of EventMarketing & Conferences for the company. So they’re boldly blending the two when they travel to exhibitions and tradeshows.
Mark Fisher has been a marketer for over 25 years, and he’s created eventmarketing plans for some of the largest high-tech tradeshows, meetings and events in the industry. Mark Fisher: I specialize in sponsorship with ITA Group as the Sponsorship and TradeShow Manager—even though my background covers more than that.
Before the big day, planners choose and arrange all the logistics for food, décor, personnel, presenters, and technology to pull off a flawless event. They might even handle large-scale events like tradeshows or coordinate complex conference schedules for thousands of people. Like to be the one people come to?
Recently, we asked ChatGPT to tackle this prompt: Write an event announcement email template for an upcoming tradeshow. Here’s what the bot returned: Subject: Invitation to the [TradeShow Name] – [Date] Dear [Name], We are excited to announce that [Company Name] will be exhibiting at the [TradeShow Name] on [Date].
I have found that the men at the event treat me differently once they’re under the influence—and it’s not a good difference,” in the words of Rachel Dobbs, director of global events at HelmsBriscoe. Bartenders : Use professionally trained barkeeps and give them written instructions about who not to serve.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. EventMarketerEventMarketer magazine was founded in 2002 and publishes content for the event and tradeshow industry.
back to top March 2024 Conferences for Event Planners Event Name Event Date Event Location More Information ITB Berlin March 5-7, 2024 Berlin, Germany For more than 50 years the name ITB has stood worldwide for industry knowledge 365 days a year, networking and trendsetting events, whether in a virtual, in-person or hybrid format.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Mercuro also will expand his participation in blogging, podcasts, webinars, and training programs within the events industry to share his expertise. Mercuro has more than 28 years of experience in tradeshowmarketing, and previously served as senior account director for Genesis Exhibits.
As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. Post-COVID tradeshow realities. It was great.’
Cvent offers a comprehensive suite of solutions designed to streamline the entire event life cycle, from initial planning and registration to attendee engagement and post-event analysis. What companies use Cvent Many companies across various industries use Cvent for their event management needs. Is Cvent a CRM?
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. 21st Century Expo Group, Inc.
Scalability and Flexibility for Different Event Sizes Event scheduler software is designed to accommodate events of all shapes and sizes. Integrated Event Management Systems Standalone scheduling tools focus on managing event schedules, offering simplicity and dedicated functionality.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. What types of events does your company host?
Features The features provided by an event management platform are integral to its overall functionality and user experience, profoundly influencing the success of event planning endeavors. Swapcard has been recognized for its innovation and impact on the event industry.
Scalability and Flexibility for Different Event Sizes Event scheduler software is designed to accommodate events of all shapes and sizes. Integrated Event Management Systems Standalone scheduling tools focus on managing event schedules, offering simplicity and dedicated functionality.
Eventmarketers are no strangers to last-minute changes and crises. One of the medical offices will be dedicated to addressing both flu and coronavirus symptoms and will be staffed by a trained medical professional with direct access to the Florida Department of Health and an Epidemiologist. COVID-19 has landed.
Join your peers in-person or online for 2-days jam-packed with digital marketing best practices, latest trends, practical solutions, strategy, and networking, also check out the next generation of technology & innovation;Internet, Mobile, AdTech, MarTech & SaaS Technology. May 2023 Marketing Conferences. Hero Conf Austin.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. EventMarketerEventMarketer magazine was founded in 2002 and publishes content for the event and tradeshow industry.
The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions. Whether healthcare or marketing, Bizzabo is dedicated to powering in-person, virtual, and hybrid events for businesses and professionals.
The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions. Whether healthcare or marketing, Bizzabo is dedicated to powering in-person, virtual, and hybrid events for businesses and professionals.
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions.
What Is Event Technology? Event technology is any digital tool that helps you plan and manage in-person, virtual, or hybrid events. Exhibitors gain deep insights into buyer preferences to customize follow-up and improve sales and marketing moving forward. Access the solution online or in-app while on the go.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. What types of events does your company host?
When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics. Aligning these with your event goals is key for success.
When researching Eventbrite alternatives, we will assess essential features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
When researching Eventbrite alternatives, we will assess essential features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
Swapcard has been recognized for its innovation and impact on the event industry. It specializes in managing virtual events, conferences, tradeshows, exhibitions, and corporate events. Their tools cater to events of various scales, from intimate gatherings to large conferences and exhibitions.
The numbers don’t lie: Businesses continue to increase their event investments. In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the tradeshow floor: sponsorship and sponsor ROI. Simple: Secure event sponsorships.
Demand Generation: Networking opportunities focused on building rapport with prospects, typically through a business meeting followed by a social event. Product Launch: Brings a new product to the market to create interest and generate new leads through face-to-face interactions. Benefits of Corporate Roadshows.
With the advent of remote work and the necessity for socially distant events, virtual event software has become an indispensable tool for businesses, organizations, and individuals seeking to connect and communicate. It provides a variety of features that make it easy to host interactive, engaging, and entertaining virtual events.
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions.
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