This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Planners work with venues, specialized staff, and vendors to ensure everything runs smoothly. A lot of tiny pieces must fall into place for an event to succeed, and the wrong eventvendors could lead to lots of trouble later in the planning process. What are eventvendors? a musical festival).
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
Day 1 (June 10) : Kick off the conference with specialized training camps and partner/leadership summits. The annual EventMarketing and Management Product Roadmap will outline where the company is investing in development for the future. Spend the day meeting vendors and attending sessions.
Thousands of event professionals and leading third-party planners already rely on Reposite for their vendor sourcing needs and now they will be part of Cvent’s supplier discovery and coordination engine that sources more than $16 billion in 2023.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
Trade show marketing strategies for the complete campaign lifecycle Successful trade show marketing requires strategic planning and execution across the entire campaign lifecycle; before, during, and after the event. Show leadership how eventmarketing drives real results, and use that insight to justify future investments.
Senior freelance roles requiring specific vertical expertise—like event-technology and event-marketing specialists—have become more sought after.” In the proper environment, they can become long-time partners who are as valuable as outside vendors.” Train internal planners.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. What support and training resources are indispensable?
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5%
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. EventMarketerEventMarketer magazine was founded in 2002 and publishes content for the event and trade show industry.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. What support and training resources are indispensable?
Eventmarketers are no strangers to last-minute changes and crises. One of the medical offices will be dedicated to addressing both flu and coronavirus symptoms and will be staffed by a trained medical professional with direct access to the Florida Department of Health and an Epidemiologist. Postponing your Event.
How To Use ChatGPT for EventMarketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways eventmarketers can use the tool to work more productively. Event planning and marketing. Use this feedback to improve future events and continue to meet the needs of the ice cream industry.
Upon completing this process, event managers officially hold the title of being DES-certified event managers. The CMM Certification is an excellent training program that focuses on instructing participants on business management skills. CTSM: Certified Trade Show Marketer What Is CTSM Certification?
☐ Secure a printing and promotional vendor. ☐ Establish and secure additional vendors (e.g., ☐ Provide speaker management training and tools. ☐ Provide speaker management training and tools for the virtual platform. ☐ Design slide decks for each session/event. ☐ Determine all fabrication and branding needs.
Whether you’re attempting to drive ticket sales to a corporate convention, wellness retreat, music festival, or monthly farmer’s market, advertising on social media could help increase attendance at your event. Come up with an effective, yet realistic, eventmarketing plan. . What issues are event attendees facing?
COVID-19 spurs Aventri to partner with three digital-eventvendors with expertise in both the corporate and association markets. Aventri, a widely used event-management software platform, has entered into partnerships with three virtual-event companies.
But if you’ve spent time on sites like G2 and Capterra, you know how crowded the marketplace is — this is where event software analyst reports come in handy! With their deep dives into market trends, product evaluations, and vendor landscapes, analyst reports offer invaluable insights for decision-makers.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
There are pros and cons to both types of events, but putting on your eventmarketing hat a little differently can help drive home the best return. As a meeting organizer, it is in the best interest of your sponsors to help them reach their eventmarketing goals whether an event is virtual, hybrid or in person.
Event Health Risk Mitigation. Create Peace of Mind With Event Health Risk Mitigation. ITA Group’s health risk task force partners with multiple qualified vendors for COVID-19 event testing. Proactively Prepare for Events With A Health Risk Mitigation Plan. Event Seating. EventMarketing.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. EventMarketerEventMarketer magazine was founded in 2002 and publishes content for the event and trade show industry.
But if you’ve spent time on sites like G2 and Capterra, you know how crowded the marketplace is — this is where event software analyst reports come in handy! With their deep dives into market trends, product evaluations, and vendor landscapes, analyst reports offer invaluable insights for decision-makers.
“Our priority is to give you choices,” says Madeleine Monaghan-Golda, director of global training at Stova. You have four or five ways to manage your marketing tools. This can be especially useful if a company’s marketing team wants to empower the event team to work independently on their own dedicated platform.
Beginning with the planning process, review key components and event functions, encouraging the team to provide input and ask questions along the way. Key event functions discussed during debriefings include: Planning and preparing for the eventEventmarketing efforts (i.e.,
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
from other vendors. Conversely, others provide a one stop solution to your event organizing needs; beginning from venue sourcing all the way to data management and post eventmarketing. These are the things you need to consider when you’re looking to hire an event production company.
☐ Secure a printing and promotional vendor. ☐ Establish and secure additional vendors (e.g., ☐ Provide speaker management training and tools. ☐ Provide speaker management training and tools for the virtual platform. ☐ Design slide decks for each session/event. ☐ Determine all fabrication and branding needs.
With the advent of remote work and the necessity for socially distant events, virtual event software has become an indispensable tool for businesses, organizations, and individuals seeking to connect and communicate. It provides a variety of features that make it easy to host interactive, engaging, and entertaining virtual events.
For savvy eventmarketers looking to the future, this is a great opportunity to drive more personalized experiences and authentic ways to engage. Along with executive buy-in, we discovered that 80% of overperforming businesses plan to increase their event budgets the following year. Director of EventMarketing.
Understanding the Basics of Event Budgeting Budgeting is the backbone of any event, ensuring that every element comes together seamlessly. 12 Key Considerations for Your Event Budget Let’s have a look at the list of the core elements involved in corporate event budgeting: Venue: The choice of venues influences cost significantly.
Event professionals today have more on their plates than ever before. Youre expected to create seamless, engaging experiences while juggling multiple tools, data sources, and vendors. If your event tech stack feels more like a tangled mess than a streamlined solution, youre not alone.
Features Attendee Management Attendee Tracking and Reporting Badge Management Budgeting/Forecasting Attendee Profiles Customizable Branding Email Marketing API CRM Electronic Payments Online Registration Vendor Management Pricing: Starts at $2,950 per year, though it has a free plan and a free trial.
Features Attendee Management Attendee Tracking and Reporting Badge Management Budgeting/Forecasting Attendee Profiles Customizable Branding Email Marketing API CRM Electronic Payments Online Registration Vendor Management Pricing: Starts at $2,950 per year, though it has a free plan and a free trial.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.
How To Create an Effective Event Communications Plan Whether planning a massive, large-scale conference or a small webinar, you must be realistic when crafting the event timeline. While you can start planning marquee events a year out, you might not need as much time to plan a customer training session on Zoom, for example.
For instance, if the meeting goal is to train people on a new system, you’ll want to know what level of proficiency is considered to be successful training. You need to know how they will define success and how many training attempts (if any) have preceded this one or are needed in the future. Details are critical in this step.
Event data refers to information generated before, during, and after an event that includes attendee demographics, engagement metrics, registration details, session participation, and attendee, sponsor, and vendor feedback, among other things. contact exchanges per attendee. Learn more about 6sense’s journey with Bizzabo.
Introduction Months, to years, of planning, take place in order to make sure that events go off without a hitch. Countless meetings are had, dollars are spent, and time is invested in these events. However, even the best planning and most trained personnel cannot replace the invaluable insight of abundant and accurate data.
As you vet vendors, here are some questions you’ll want to ask: Can you simultaneously serve the same poll to an in-person and virtual audience, with shared poll results? How can polls be delivered — on mobile (in-person event), within the video player (virtual event), by email, and/or projected on an external display with SMS/text responses?
Your ability to estimate how much this will cost will depend mainly on the venue of your corporate event. Marketing & PR Marketing is an important aspect of any event. Along with a singular event management platform, Heidi took the opportunity to create standard event planning and execution processes across campus.
Here’s how to form your ideal team: Appoint leadership and assign an event manager. This individual will be at the helm of your event, ensuring that each part of the process aligns with your brand and objectives. They’ll often be the point of contact for vendors, stakeholders, and customers. Set up teams for specialized tasks.
Event Planning Certification is a certification that proves an event planner’s ability to complete event planning-related tasks. Event planners ensure that all the details of a particular event are taken care of. They work with clients to determine their budgets, choose a venue, and select vendors.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content