This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
Record/store the whole event? There is plenty of opportunity for evergreen content with virtual events. If you record the whole thing and then make it available on your website and social media channels, people will keep coming back to it if they didn’t attend when it was happening. Would you like to have this at your event?
Event Tech Gets Personal Refreshing fun at Grand Hyatt San Antonio River Walk Bespoke moments that speak to individual attendees are the ones that are remembered. From the website to the post-event feedback survey, new tools will allow planners to tailor audience segments and leverage AI to make each experience more conversational,” he said.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. Piggybacking off your goals and event technology, different events require different needs.
We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. In June 2007, I made a website.”
They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. The creative committee builds the brand of your event and ensures it’s consistent throughout the entire event, from pre-eventmarketing to an after-event survey. Designing the event logo and swag.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
And of course, make sure your staff is trained to give a five-star check-in experience, setting the right tone for the process. Remember, your brand image hinges on this part of the event! Make sure your staff is trained to give a five-star check-in experience. Not Yet Sold on Event Tech? Click To Tweet.
You typically see chatbots disguised as “live chats” on websites. The scope of chatbots associated with how much you have trained your chatbots to learn. It feels like a human speaking to you, but it’s a chatbot! It is a mix of AI and person-driven tech. We’ll remind you of upcoming episodes.) This is all for you!
A gamified event? Make Your Event Exclusive: Radius Source: Radius Radius knows a thing or two about B2B eventmarketing. Event management platforms can assist in coordinating such activations, ensuring your team is well-prepared to interact effectively with your audience. What is it?
We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?
How To Use ChatGPT for EventMarketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways eventmarketers can use the tool to work more productively. Event planning and marketing. Use this feedback to improve future events and continue to meet the needs of the ice cream industry.
In the future, however, the focus could shift to building community by giving attendees a voice in event content, speaker selection, etc. so you can expect to hear them discussed together: Blockchain If eventmarketers start experimenting with NFTs or cryptocurrency, they’ll rely on blockchain technology to power it all.
Consider hiring a graphic designer for eventmarketing materials. From invitations and banners to registration forms and dinner menus, a qualified graphic designer can create captivating print and online event materials. What should you look for when booking event vendors? Graphic designers. Security personnel.
Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career.
For details on the structure of the exam and testing periods — and to learn more about the online event planning classes — check out the ILEA website. CPCE: Certified Professional in Catering and Events What Is CPCE Certification? CTSM: Certified Trade Show Marketer What Is CTSM Certification? Learn more: ILEA 3.
Can I monitor event registration and campaign performance in real time? Given that event registration is a leading metric for eventmarketing success, you need to be able to assess performance so you adjust your strategy in real time if needed. Creating a stellar eventwebsite that’s true to your brand is essential.
Find relevant event newsletters to sign up for (e.g., PCMA newsletter ) and websites to start your day with. Event Industry News . Events Council Industry Insights . Corporate Event News. EventMarketer . Corporate EventMarketing Association (part of PCMA). Skift Meetings Blog.
Eventmarketers are no strangers to last-minute changes and crises. For the most up-to-date information visit the dedicated knowledge centers on the WHO and CDC websites, and check with your local health organization. It will also help you more confidently welcome your attendees to an event. COVID-19 has landed.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Event Planner Opportunities.
If you don’t engage and interact with your audience, you’ll risk losing their attention to other websites and applications. Additionally, according to Markletic’s report, 38% of marketers encounter technical problems during virtual events. Event Assets Checklist ☐ Work with your designers to create a high-resolution event logo.
You might be most familiar with them as the friendly little pop-ups in the bottom corner of a website that offer you assistance. It’s that ability to assist, that cements chatbots as a new wave of communication in event support. Their primary function is to give consistent responses to questions via programming. Are chatbots truly AI?
Their expertise not only keeps the games running smoothly but also adds an air of sophistication to the event. If you’re on a tighter budget, you can provide training for volunteers to act as dealers. Interactive Website/Landing Page. Build a dedicated eventwebsite with an interactive casino theme.
6 Event Promotion Strategies To Boost Registration Numbers Bizzabo’s event promotion guide is a treasure trove for every eventmarketer who aims to master the art of event promotion. To get you started, here are some powerful strategies that can help scale your event registration strategy.
Disclaimer: This Cvent competitors analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2 score. We encourage you to conduct your own extensive research before choosing the best event management software. Is Cvent a CRM?
In fact, 33% of businesses spend 21% or more of their total events budget on sponsoring events. However, not all events will be enticing to potential sponsors. If you have a strategic partner, for example, they may be willing to sponsor an internal event if it helps your company’s reps sell their product better. .
Disclaimer: The comparative analysis of event management software providers Cvent and Whova was conducted based on the information available on their websites, as well as on Capterra and G2. We strongly advise you to do your own research before choosing the right event management platform.
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
Features Eventtia offers one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. API Integrations Whova’s website does not list an open API as of the latest information available.
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
A center of excellence is a “standard operating process and a team structure for your total events program,” Rachel Andrews, senior director of meetings and events, marketing, for Cvent explained at the opening of the session “Strategy + Structure = Success: Building an Event Center of Excellence Within Your Company.”
The original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking. Demandbase's Account-Based Marketing summit, discussing real-life case studies, expert-level training, and discovering the latest trends in ABM. San Francisco, CA.
Make sure to incorporate these main points so customers have all the information they need to determine whether or not they want to attend: Date and time Location Event type (SKO, conference, training) Event format (virtual, in-person, hybrid) Title and description Speakers Sponsors Keynotes (if they’re locked down) Registration website information (..)
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
In retail, this can also involve branded bags, stickers, or even staff uniforms tailored for the event. Construct your eventmarketing plan In the competitive world, spreading the word about your event effectively and on time is crucial to ensure its success. Organize your efforts.
Disclaimer: The comparison between event management software providers Cvent and Bizzabo was conducted using information publicly available on the companies websites, as well as on Capterra and G2. We strongly recommend conducting your own research before choosing the best event management platform.
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content