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Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtualevents in history? Even as the highest-ranked eventtrends predictor in the industry, even we couldn’t guess this. 2020 VirtualEventTrend: Personalization for Attendees.
Plenty of things about planning a virtualevent cause stress and confusion. And as virtualevents kept evolving, planners were bombarded with dozens of features and opportunities from platforms swearing they were the next big thing. Key VirtualEvent Platform Features. What should you prioritize?
#EventIcons podcast is all about talking to the cream of the events industry and getting to know what they do, how they do it, and what the current eventtrends are. Together with the rest of the world, she had to make a quick pivot to virtualevents last year. Where Marketing & VirtualEvents Meet.
The last two years served as a chance to learn the ins and outs of virtualevents. So why have 64 percent of surveyed eventmarketers said they’re only “moderately” or “not effective at all” at creating virtualevents that provide value? Hybrid is Hard.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Putting your brand in the spotlight as part of a virtualevent is not something that will happen automatically; you need to plan ahead and put a few strategies in place to ensure that it is featured prominently. To help out, here are just six ideas that could inspire your own promotional efforts. Send In The Swag!
Event planners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into eventtrends. Want a few spoilers?
?? The Best of the Best: Virtual Inspiration: 8 Extraordinary VirtualEvent Examples That Will Inspire You. Wellness: Retreats For Event Profs: Do We Need Them? ? Learn about every aspect of virtual in our VirtualEvents Handbook! What does a successful virtualevent look like?
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Let’s talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtualevents, hybrid events are complex, versatile, and hard to budget for. Hybrid Event Budgets: How Much? EventMarketing. AV & Production.
Event promotion and social media have always been a match made in heaven. Eventmarketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Get started today.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 EventTrends Guide , hybrid events are not simply in-person and virtualevents put together.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. In-person events have a notoriously big carbon footprint and produce a lot of waste.
?? The Best of the Best: EventMarketing: 11 Actionable VirtualEventMarketing Ideas. Safety First: CDC Guidelines For Events. ? We are known for our yearly eventtrends guide, but this year we stepped it up a notch and created a 2020 VirtualEventTrends Webinar!
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
A focus on current customers, smaller regional gatherings, and well-timed virtualevents are among the most important findings from 670 eventmarketers. The recent survey of 670 eventmarketers from organizations in the U.S.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtualevent gamification solutions.
How the gig economy is impacting the events industry In honor of Labor Day, Smart Meetings chatted with Tracy Judge, founder and CEO of Soundings , to get the latest scoop on the trends currently emerging within the freelance meeting planner gig economy.
The second part of Events Reimagined by Hubilo focused on presenting key virtual and hybrid eventtrends that we’ll see more of going forward and shared advice on how best to adapt. . Event co-moderator Teresa Al Dente shared the story of her company, Drag Taste. What did you learn from 2020 and virtualevents? .
The most authoritative list of 2021 virtualevents and conferences on the internet. Virtualevents are nothing new but—as we discuss in our comprehensive guide to coronavirus and events —we're seeing many organizers pivot from in-person to digital. VirtualEvents & Conferences in 2021. Start Date.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. VirtualEvent Statistics.
Successful event strategies depend on stakeholder satisfaction and event surveys are one of the best ways to measure this. Key Objectives of an Event Survey An event survey’s main objective is to gather valuable feedback for your post-event analysis , helping you refine future events and achieve your KPIs.
Virtualevents are still new. How do you build a virtualevent pricing strategy? That’s why some virtualevent planners offer downloadable activities to keep the kids busy. Attendees can multitask less and engage more deeply with the virtualevent experience. Who should pay for what?
Good news: Event gamification — or incorporating game-like elements such as points, leaderboards, and rewards into events — can be a compelling solution to this challenge. If you’re interested in increasing engagement at your next virtualevent, gamification may be just what the doctor ordered. Here’s how to get started.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on.
Throughout the disruptions brought on by COVID-19, eventmarketers have not only persevered but learned some important lessons along the way. I will encourage better listening.” — Jacquelyn Wells, senior vice president and marketing strategist. I will see change as opportunity.” — Sheree Whiteley, copywriter. “I
That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. More than ever, eventmarketers are challenged to stand out. Share: Hosting an event and want to extend your reach? Submit it to our event directory !
And what better way to get some ideas going than by looking at some amazing online community examples with great events? It hosts virtualevents, roundtables, webinars, etc. While events are limited in duration, the 365 community model stretches out the benefits of in-person events throughout the entire year.
The rise of virtualevents that are free to attend and don’t require any travel. However, the fact that event attendance may be down doesn’t mean eventmarketers should assume their next conference or workshop will be sparsely attended. The key to getting people to your event?
Event profs have heard it time and time again: hybrid events are the way of the future in the events industry. Two years later, they are one of the most important eventtrends of 2022. However, many event planners still ask: what are the benefits of hybrid events? Are you in?
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. Sixty-four percent of marketing leaders say they’re only moderately or not at all effective at executing virtualevents that deliver value to the organization.
If eventmarketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and eventmarketing is no exception. Success starts here!” Content is king!” Keep calm and (fill in the blank).”
Trends and Innovations Shaping the MICE Industry The business events industry, known as MICE (Meetings, Incentives, Conferences, and Exhibitions), is a major driver of economic growth in North America. Combining both in-person and virtual components, hybrid events provide the flexibility that modern businesses need.
It’s everywhere, from social media feeds to now-necessary virtualevents. Event planners know the importance of keeping up with current trends and advancing technology, but live video for eventmarketing has been fast-tracked from a neat tactic to an essential tool.
Virtualevents erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. Recently, the Missouri Chamber of Commerce and Industry hosted a virtualevent that reached around 7,000 students across the state of Missouri. How to maximize engagement with online events.
To zero in on what we can expect — from event technology predictions to what the biggest challenges will be — we reached out to some of the top Event Experience Leaders for their take on event industry trends to come. Want to skip straight to the insights and event industry trends from our top leaders?
Eventmarketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. One way to accomplish a win-win is through partnerships with conservation groups, creating events that raise funds.
So in the spirit of continued growth for all of us in the crazy world of event planning, we’ve rounded up slideshares of the 12 event management powerpoints (which we’ll abbreviate ppt) that every pro can learn a little something from. Looking for an event planning ppt? Looking for an eventmarketing ppt?
By doing so, you’ll help ensure that attendees are excited about the event’s content, which can lead to increased engagement. To better understand your audience, use event planning software that tracks attendee behavior trends and visitor activity on event websites. How satisfied were attendees with your event?
However, mastering the art of event technology is critical to planning and hosting a successful event. This article will share expert tips and advice for using technology at your event, highlight the latest event tech trends, and provide a handy event tech checklist to make your next event a roaring success.
Since then, companies have continued exploring different ways to create a perfect virtualevent. According to Bizzabo, as much as 93 % of eventmarketers have incorporated virtualevents into their strategy for 2021. It is clear that virtualevents are here to stay for the foreseeable future.
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