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In the COVID-19 era , it becomes increasingly important to discuss the ins and outs of virtualevents. But today, we’ll be jumping into the realm of marketing. And most importantly, virtualeventmarketing ideas. This means that your marketing efforts can make or break the success of your event.
The last two years served as a chance to learn the ins and outs of virtualevents. So why have 64 percent of surveyed eventmarketers said they’re only “moderately” or “not effective at all” at creating virtualevents that provide value? Hybrid is Hard.
Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtualevents in history? Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtualevents!
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
?? The Best of the Best: Virtual Inspiration: 8 Extraordinary VirtualEvent Examples That Will Inspire You. Webinars Suck: Not Another One! 6 Tips To Combat Webinar Fatigue. Wellness: Retreats For Event Profs: Do We Need Them? ? Learn about every aspect of virtual in our VirtualEvents Handbook!
The Best of the Best: Event Promo: How To Promote Your VirtualEvent: A Graphic Guide. The moment you have all been waiting for: The VirtualEvent Budget Calculator is here! You have your virtualevent planned and ready to go… but how do you promote it? (12-minute Upcoming events.
Not all events need to done in person. Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtualevents can be a welcome addition for your audiences. Handle VirtualEvents Better, Get an Event Planning Certification.
These platforms offer a single digital access point for people to attend webinars, read exclusive content, and network with others. And you can’t host your event and community in the same place, either. Be sure to blend your event to-dos with your company-wide marketing calendar. Start by visiting SponsorMyEvent.
The most successful webinars are specific, interesting, and engaging. But how do webinar organizers take an idea and transform it into an appealing virtualevent? Which webinar best practices do the most successful virtualevent planners and organizers follow? Pre-webinar planning tips.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtualevents put together. Higher Event ROI.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
But it’s interesting to keep track of it and see how we are progressing” Started With Webinars, And Now We’re Here! Thinking back to March, Matthew wasn’t very impressed with the industry’s first attempts at virtualevents. It was a video presentation and a load of attendees listening.
We’re talking about 365 community engagement: one of the most exciting event trends of 2022! Perhaps the events industry and eventmarketing used to be mostly concerned with big, one-off in-person events, but that’s no longer how the world functions. On event platforms, of course!
There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Attendee retention : how many attendees have attended the event before (loyalty rate); 4.
?? The Best of the Best: EventMarketing: 11 Actionable VirtualEventMarketing Ideas. Safety First: CDC Guidelines For Events. ? We are known for our yearly event trends guide, but this year we stepped it up a notch and created a 2020 VirtualEvent Trends Webinar!
Throughout the year, Smart Meetings has invited professionals from different corners of the event planning world to impart their knowledge. While there are many more webinars from the year you can watch, here are six (and their respective summarized stories) that we’ve curated that sums up the year quite well.
Whatever it is, content is arguably the dominant force behind events, especially virtualevents. This is the name of the game in the latest Smart Meetings webinar, “ Backstage Pass: Producing Compelling Content That Drives Engagement ,” which was also part of Cvent’s Bigger Future Ready webinar series.
Let’s take post-eventmarketing, for example. Whether you’re looking to keep people interested after the fact, trying to create hype for an upcoming event, or simply want to keep engaging with your attendees once the event is over, video assets are your new BFF. Put Your Videos Out There.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. In-person events have a notoriously big carbon footprint and produce a lot of waste.
Increasing the chances that your next webinar has the highest attendance yet starts with writing attention-grabbing email subject lines that encourage email recipients to engage with your promotional content. After all, eventmarketers agree that email marketing is the most effective channel for promoting events.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
It’s time to tackle speaker management for your event. . of event organizers find it easier to enlist outstanding speakers for virtualevents than in-person gatherings. As important as it is to find speakers , it’s only the first step in event speaker management. Enhance your in-person events.
What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, eventmarketing, event strategy, proving event ROI, and more. Event Planners Have To Prove Event ROI.
Virtualevents are here to stay. In a recent survey, we found that 68% of organizers plan to have a virtual component at their next in-person event, and 53% of organizers are “focused” or “very focused” on a virtualevents strategy for 2023. What type of virtualevent software will you use?
And what better way to get some ideas going than by looking at some amazing online community examples with great events? It hosts virtualevents, roundtables, webinars, etc. While events are limited in duration, the 365 community model stretches out the benefits of in-person events throughout the entire year.
Throughout the disruptions brought on by COVID-19, eventmarketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I I will see change as opportunity.” — Sheree Whiteley, copywriter.
Good news: Event gamification — or incorporating game-like elements such as points, leaderboards, and rewards into events — can be a compelling solution to this challenge. If you’re interested in increasing engagement at your next virtualevent, gamification may be just what the doctor ordered. Here’s how to get started.
The most authoritative list of 2021 virtualevents and conferences on the internet. Virtualevents are nothing new but—as we discuss in our comprehensive guide to coronavirus and events —we're seeing many organizers pivot from in-person to digital. VirtualEvents & Conferences in 2021. Start Date.
Despite the return of in-person events, virtualevents are here to stay. In fact, 93% of event professionals plan to invest in virtualevents moving forward. In large part, that’s because more than 80% of event organizers agree that virtualevents help them reach a wider audience.
Eventmarketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Offering on-demand content allows virtual attendees access to all the information offered at an event.
That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. More than ever, eventmarketers are challenged to stand out.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
The Best of the Best: Generating Revenue: Podcasting As A New Revenue Stream For Events: Learn How! Event Pricing: Event Pricing: Attendees Paying What They Choose. ? Worried you might be missing something while planning your virtualevent? A Virtual Graduation ??. Upcoming events. ?
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
We’re talking about the community model: one of the most exciting event trends of 2022! Perhaps the events industry and eventmarketing used to be mostly concerned with big, one-off in-person events, but that’s no longer how the world functions. On event platforms, of course!
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,
That same customised merch from the physical event can create that physical, tangible, touching experience that’s removed from the virtualevent. A physical goodie bag for a virtualevent helps viewers engage more. The results of putting physical merch in the hands of virtualevent attendees speak for themselves.
Now, Cisco’s Webex Events , which purchased Socio, has announced that starting in April 2025, the service will no longer be available outside of Webex Suite Enterprise Agreements, indicating it may be folded into webinar production. And it could be planned by the meeting professional, the marketing manager or the executive assistant.
Whether it’s a yoga session, interactive panel discussion or virtual conference, the popularity of virtualevents has exploded and it’s paving the way for new forms of communication and collaboration. To help you get the most out of this, we’ve drawn up this short guide to answer all of your questions on virtualevents.
Despite the return of in-person events, virtualevents are here to stay. In fact, 93% of event professionals plan to invest in virtualevents moving forward. In large part, that’s because more than 80% of event organizers agree that virtualevents help them reach a wider audience.
Ethernet Cable - An ethernet cable is used to connect a laptop directly to a home router or modem, increasing speed and reliability of a video and audio feed during a virtualevent. Hybrid - A hybrid event is one that has a real-time, face-to-face component as well as a virtual element.
This year, Social Tables General Manager Dan Berger teamed up with EventMB’s Julius Solaris to take a look into the crystal ball, delivering these very slides in a much-anticipated webinar. We used the content to create an event trends blog post too!) Looking for an eventmarketing ppt? Don’t want to watch?
As event planners continue navigating online settings, many are thinking about how to increase virtualevent attendance. According to data from Markletic, 35% of virtualevent attendees are no-shows. We’ll cover some success strategies you […]
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