Smart Meetings

MAY 2, 2024

In this episode of Meeting of the Minds, Smart Meetings sits down with Janette Roush, Executive Vice President of Marketing and Digital for New York City Tourism & Conventions, and Sindhu Srivastava, CEO of We Crush Events and MeaningfulData, to explore the potential of AI in the events industry.

Event Planning 264

Event Planning Meeting Tourism Tourism 264

Smart Meetings

MARCH 3, 2023

Like Pereira, Goodman also worked in marketing and advertising. Before greater:SATX, she spent 20 years in marketing and advertising Dallas and San Antonio, representing national and local notable clients including Midas Automotive Repair, Procter and Gamble, Jose Cuervo, H-E-B, among others.

Event Planning 246

Event Planning Advertising Hospitality Public Relations 246

Endless Events

OCTOBER 25, 2019

As an event planner, you’re juggling a dozen or more balls. You’re dealing with vendors, speakers, performers, caterers, marketers, the media, you name it. If you have multiple people working on marketing materials for your event, the Creative Cloud is a must-have. There must be an easier way, right? Good news: There is.

Event Planning 222

Event Planning Vendor Sponsors Events 222

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 272

Event Marketing Marketing Marketing Social Media 272

Endless Events

DECEMBER 1, 2022

She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. Defining the Roles: Event Marketer vs. Event Planner.

Event Marketing 294

Event Marketing Planner Marketing Marketing 294

Social Tables

JANUARY 27, 2021

Many event planning conferences were canceled or postponed, and most of those that weren’t took place virtually. Read on to learn more about some of the top event planning conferences that 2021 has to offer. Discover some of 2021’s top event planning conferences: 1.

Event Planning 193

Event Planning Conference Trade Show B2C 193

Social Tables

APRIL 6, 2021

Being a leader for your clients, your event planning team, and even your event planning community can begin with this deceptively simple exercise. Writing an event planning mission statement won’t just define and communicate “ your purpose, whether that’s in the office or simply in life.”

Event Planning 187

Event Planning Events Planner Audience 187

Endless Events

MAY 9, 2023

If you’re new to AI for events, we’ve got you covered. Human effort is still very much a part of the event planning process. In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Simplify Event Planning Events have a lot of moving parts.

Event Planning 177

Event Planning Automation Social Media Panel 177

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? Well start by setting clear goals (because lets just throw an event isnt much of a plan).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

JUNE 5, 2023

It’s not uncommon to find professionals holding degrees in business, communications, or marketing, complementing others with a foundation in hospitality or years of experience in related industries. But this diversity of education and experience begs the question, do you need event planning certifications to stand out?

Certification 156

Certification Event Planning Events Education 156

Smart Meetings

MARCH 25, 2025

The conference reinforced the importance of sustainable tourism and innovative marketing strategies, which I hope to integrate into my future career in event planning and hospitality.

Tourism 204

Tourism Tourism Social Media Conference 204

The MICE Blog

NOVEMBER 18, 2024

In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process. Here’s how: Event organisers have a wide selection of nearby venues, making it easy to promote walking or public transport.

Sustainability 262

Sustainability Venue Automotive Events 262

Endless Events

APRIL 21, 2023

That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Now here we are.

Conference 194

Conference Marketing Marketing B2B 194

Endless Events

OCTOBER 19, 2018

After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. You can find bigger and better ways to deploy events, the latest in event tech, and follow where other event profs’ careers are taking them. Gallus Events.

Trade Show 333

Trade Show Events Planner Trends 333

ADMEI

JANUARY 8, 2025

A small change in the typical go-to goes a long way for the attendee, serves the immediate needs of the DMC's clients, and also enhances the overall quality of services in the destination, making it more competitive in the global market. Looking Ahead As we look to the future, the role of DMCs in shaping local economies will only grow.

Transportation 147

Transportation Vendor Tourism Tourism 147

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

Proposal 130

Proposal Prospect Booking Sustainability 130

Smart Meetings

DECEMBER 17, 2021

PRA , a corporate event planning company in Chicago, has promoted Breining to global sales director. Breining has a long, accomplished history in marketing and management, previously PRA’s director of sales. GHM) in Singapore has appointed Koh executive vice president of sales and marketing. Lindsay Breining.

Hospitality 290

Hospitality Sports Management Communications 290

Smart Meetings

MARCH 19, 2025

Trevor Hanks, managing partner of 360DG, says, This is truly a game-changer for the DMC industryThis merger isnt just about growth, its about further elevating what we deliver to our clients at every stage of the event planning process.

Logistics 208

Logistics Destination Management Planner Event Planning 208

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.

Sponsors 304

Sponsors Fashion Virtual Events Promotion 304

Endless Events

MARCH 30, 2018

Up-And-Coming Rules for Event Marketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to event marketing? For example, events are no longer one-off affairs and a constant connection with your community is a must. Have you ever used VR for event planning?

Social Media 281

Social Media Audience Media Events 281

Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

Trade Show 130

Trade Show Communications Communications Certification 130

Endless Events

FEBRUARY 14, 2023

Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends. Download the report now to see what you can expect for events in 2023. Event planning has always been challenging.

Trends 320

Trends Events Planner Event Technology 320

Endless Events

FEBRUARY 7, 2019

Depending on your needs, budget, and event size, you might find that one program works better than others. To cover your bases, here are 11 of the best options for event planners. These cover everything from general task management tools to programs with specific event planning functionality. Image via Slack. DoubleDutch.

Planner 396

Planner Management Automation Events 396

Endless Events

MAY 20, 2022

While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? Event Platform & Other Event Technology. Event Staff.

Social Media 348

Social Media Virtual Events Events Audience 348

InEvent

FEBRUARY 27, 2025

Corporate event planning is a critical driver of business success. Well-executed events boost brand awareness, strengthen client relationships, and foster employee engagement. In fact, according to Event industry news, the global corporate event market is projected to reach $1.1

Event Planning 52

Event Planning Events Event Marketing Marketing 52

Motivation Excellence

NOVEMBER 25, 2024

Let’s Connect Motivation Excellence is happy to provide clients with a wide range of services, including program enrollment, event registration, air ticketing, full event planning, engagement support and performance tracking for all of our incentives, meetings and events solutions.

Incentives 169

Incentives Benefits Meeting Retreat 169

Endless Events

SEPTEMBER 22, 2021

So, you want to plan an event. Take the event planning process one step at a time. How about you start with creating an event timeline? Event timelines help you stay on track and get you excited about the event you’re going to throw together. Events are never a one-person job.

Vendor 334

Vendor Events Speakers Registration 334

Endless Events

NOVEMBER 15, 2022

The Annual ICE Report estimates that event-related costs will increase by 83%. It’s also a sign of a returned confidence in event planning. Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets.

Event Technology 306

Event Technology Events Production Panel 306

Endless Events

JULY 5, 2022

the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between event marketers and event planners, and many more miscellaneous fun facts about the Endless team. Event Marketer Or Event Planner?

Events 317

Events Audience Social Media Planner 317

Endless Events

MAY 5, 2022

The pandemic sped up the adoption of technology and software solutions in the events industry. After all, virtual and hybrid events fully depend on technology. And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology.

Event Technology 317

Event Technology Benefits Technology Technology 317

Smart Meetings

MAY 31, 2024

Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.

Hospitality 258

Hospitality Public Relations B2B Communications 258

Smart Meetings

SEPTEMBER 20, 2024

In this role, he will lead all sales efforts, including oversight of market and channel strategy, customer identification and key account development, partnerships and tradeshow management. Violaine Diogene Violane Diogene, Hotel Granada Atlanta’s newly renovated Hotel Granada appoints Diogene to the role of director of sales and marketing.

Marketing 237

Marketing Marketing Entertainment Management 237

Endless Events

NOVEMBER 8, 2022

And don’t worry: they’ll rehearse with you before the event, so you know everything will go off without a hitch. However, it’s essential to know that event production companies are more on the setup and takedown side of event planning. They blend event production with end-to-end event planning.

Production 347

Production Management Vendor Events 347

Bizzaboo

JANUARY 6, 2025

Conference Planning and Strategy: Laying the Foundation Every successful conference starts with a rock-solid foundation built through careful event planning and strategy. This stage is where the blueprint for the event comes to life, setting the tone for everything that follows.

Conference 105

Conference Management Automation Social Media 105

Endless Events

JANUARY 25, 2018

You need to think of smaller costs like taxes, fees, gratuity, marketing, and travel. Here are some things to consider for budget line items: Costs to travel to your event: Is there a room block for your event? Marketing: What event marketing costs will there? Define the focus of your event.

Vendor 329

Vendor Events Venue Event Planning 329