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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Personalize Site Inspections : Move beyond the standard property tour by showcasing spaces configured specifically for the client’s event type. Utilize Video Personalization : Create custom video messages for high-value prospects that address their specific needs and demonstrate your attention to detail.

Proposal 130
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Event Profs Slated for Upgrades with New Certifications, Training Programs

Smart Meetings

Training programs are upping the event planning standard. In recent weeks, two event professional organizations have launched certification programs and internet-based classes designed with the goal of making event profs better at what they do. GDP University. The Certification Process.

MICE professionals

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32 Business Name Ideas for Your New Event Planning Company

Social Tables

If you’re an aspiring event planner, you may be trying to come up with good business name ideas for event planning. A clever business name suggests creativity, which can be a key factor in getting that initial call from a prospective client. Wonder Works Event Planning. Event Horizon.

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10 Commandments of Incredibly Successful Trade Shows by @QuickTapSurvey

Techsytalk

You’ll position yourself and your brand well, showcase your expertise and get an in with new prospects if you speak at the event. A nightly look at leads captured can help you make beneficial changes right on the spot and ensure you are truly resonating with your prospects. Track your Data. Set Appointments in Advance.

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Trade Show Checklist: What to do Before, During and After the Show

Techsytalk

Review last year’s trade show survey results, look at your prospect data and fine tune your strategy for the year to come. Start planning for the show by choosing your primary goals, deciding what products or services you’re most interested in showcasing and beginning your marketing strategy. 6 Months Before the Show.

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How to Score the Referrals that Turn into Clients for Your Event Planning Business

Social Tables

There is no question that referrals are an essential part of any successful event planning business. In addition to being a great way to garner new clients, it also is a way for prospects to be more or less pre-qualified by those who know your work. Here are some of the ways we make sure to stay on people’s minds.

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5 Tips to Elevate Your Event Planning Business with Partnership Marketing

Social Tables

As you evaluate marketing and promotional strategies for your event planning business, it is essential to carve out time to consider your partnership marketing strategies, A.K.A. your approach to building and maintaining relationships among your peers in the event industry. Host an Event for Clients, Prospects and Partners.