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The pandemic ushered in an era of far more inclusive and accessible virtual events and made us re-evaluate some of the event-planning practices we started to take for granted. We learned a very valuable lesson the hard way: an event on the other side of the world can impact the entire globe.
We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance. From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events.
Promote your event with a strong marketing plan. The success of your event probably hinges on your ability to get registrations. Unless you’re planning an all-hands or a similar type of meeting where you can expect everyone to show up just by sending an email.) Is your event the perfect answer to their query?
They also require a strong landing page to seal the deal, so event planners will have to lean on this tool even more than before. QR codes even provide a seamless way to organize eventregistrations. . What this trend means for event venues. What this trend means for event venues. What is event technology?
Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.
In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your eventplanning template and checklist.
Creating a hybrid eventplan in 2020 is an essential process—the way events are delivered now has changed dramatically, and companies need to adapt. The world has moved largely online—as a result, the need for in-person events has plummeted. You need to start with a solid hybrid eventplan. Floor plans.
Event management software is a comprehensive tool designed to help event organizers and professionals streamline every aspect of eventplanning and execution. This helps save time, reduce errors, and enhance the attendee experience, ensuring every event is seamless, successful, and measurable ROI.
The Definitive Guide to EventRegistration This guide will teach you how to create a successful eventregistration strategy and help you deliver the best registration experience for your attendees, exhibitors, and sponsors. Registration is at the heart of meetings and events.
While our focus on this guide is how to use social media to promote our events, we’ll also need to consider the other available channels and best practices. Here are some of the most important event marketing best practices to follow: Get your eventplanning template and checklist. How To Market an Event: Best Practices.
Popular forms of digital event marketing you may encounter include: Social media marketing (e.g., business sites and event pages) Video content (e.g., banner, display, search engine ads) Search engine optimization (SEO) Mobile advertisements (e.g., event reminders, coupon codes) Affiliate marketing (e.g.,
sizzle reels, on-demand video) Not sure where to start researching the best event website builder? Event organizers can create customized, beautifully branded websites any way they’d like — using no-code design, leveraging prebuilt templates, or choosing to build from scratch.
A better option is to look at dedicated apps or software for eventplanning. The costs involved with running an event. With hundreds of moving parts and factors, running an event is no easy task. You will find that beyond the basics of eventplanning, your budget will no doubt run into hidden costs down the road.
This is the main challenge of marketing and promoting a hybrid event, but there are also some other key challenges you’d need to consider. Key Challenges to Planning and Marketing a Hybrid Event. Planning Two Different Event Experiences. Also, keep registration flexible (i.e.,
One of the biggest obstacles in selling an event into the future is the possibility the attendee can’t make it. By offering refund insurance at a nominal rate, you can give each person peace of mind that they’ll receive their registration fee back in the case of an emergency. Optimize each for SEO. Commit to Sponsorships.
Event Organizer State of in-person B2B conferences survey Emphasis on Sustainability and Eco-Friendly Practices Sustainability and future-proofing have moved from the periphery to the core of eventplanning considerations. considering it their top priority when deciding to attend an event. With 19.5%
Even more so if you are an event marketer. Times are now mature to use tools that offer a state of the art suite of tools, covering in a dynamic and user-friendly experience all aspects of eventplanning, tying all data together for stronger decisions. Long-form Content Content is a crucial lifeline of event marketing.
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