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The pandemic ushered in an era of far more inclusive and accessible virtual events and made us re-evaluate some of the event-planning practices we started to take for granted. We learned a very valuable lesson the hard way: an event on the other side of the world can impact the entire globe.
But the importance of networking often gets overlooked in the grand scheme of the eventplanning process. Specializes in SEO. We hope these networking games help jump start your eventplanning process! We know there’s a lot that goes into planning a successful event. But it shouldn’t.
Ever wonder how CMP, CSEP, CPCE, CGMP prepare you for eventplanning? Curious if eventplanning certifications can actually help you learn more about the industry or take your career to the next level? We'll also show you how to use online eventplanning classes to your advantage at the end of the article.
The more you can get people talking about the product, both at the event and via social media, the better it’s going to do. Here are a few tips to better your product launch eventplanning. Nevertheless, an awesome venue for your corporate event certainly helps with the marketing. Choosing a Venue. Entertainment.
Ever wonder how the alphabet soup of CMP, CSEP, CPCE, and CGMP can prepare you for a successful career in eventplanning? Curious whether event planner courses and eventplanning certifications are worth it? Not sure how to become an event planner? This is the article for you! Learn more: ILEA 3.
Or are you an event planner looking to improve attendee engagement in your next event? SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above.
We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance. From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events.
This is where a strong event marketing plan comes into play — but there’s no one-size fits all. So remember, while the need for promotion is nearly universal, creating the right marketing plan is far from it. SEO, Local SEO, & SEM Millions of people are searching on Google every day.
Creating a hybrid eventplan in 2020 is an essential process—the way events are delivered now has changed dramatically, and companies need to adapt. The world has moved largely online—as a result, the need for in-person events has plummeted. You need to start with a solid hybrid eventplan. Floor plans.
Review what other popular event types on your niche call themselves. For SEO purposes, choose something that still has an available URL. The less SEO competition starting out, the better. Need help naming your event business? Check out 100+ eventplanning business name ideas here.
In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your eventplanning template and checklist.
The Women-in-tech SEO Festival. Women-in-tech SEO is a global community aimed for women in the Technical SEO field, to discuss, share and learn from one another. Marketing Events and Conferences. Technology Events and Conferences. Top Event Agencies in the USA and Canada. FinTech Events and Conferences.
Here’s one thing you probably won’t admit out loud: the word SEO makes you feel uncomfortable or nauseous. Besides, your responsibility is to planevents, not master the art of organic traffic. All that keywords-related craziness has nothing to do with running a successful event … does it? Fair enough.
Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2023 marketing events. We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing. 30 to Feb. back to top.
back to top March 2024 Women-in-tech EventsEvent Name Event Date Event Location More Information Women in Tech SEO Festival March 8, 2024 London, UK The community for Women in Tech SEO and beyond | Bringing thousands of global women in SEO and marketing together in a safe, judgement-free zone.
Popular forms of digital event marketing you may encounter include: Social media marketing (e.g., business sites and event pages) Video content (e.g., banner, display, search engine ads) Search engine optimization (SEO) Mobile advertisements (e.g., event reminders, coupon codes) Affiliate marketing (e.g.,
Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketing events. We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing. 29 to Feb.
While our focus on this guide is how to use social media to promote our events, we’ll also need to consider the other available channels and best practices. Here are some of the most important event marketing best practices to follow: Get your eventplanning template and checklist. How To Market an Event: Best Practices.
The eventplanning industry is going through some real tough times right now. Your greatest source of content for you blog, the inside stories that your readers love, is now drying up. This means that you are not posting as often as you used to do. You need a new source of content that’s relevant and interesting for your loyal readers.
A better option is to look at dedicated apps or software for eventplanning. The costs involved with running an event. With hundreds of moving parts and factors, running an event is no easy task. You will find that beyond the basics of eventplanning, your budget will no doubt run into hidden costs down the road.
If your hotel is just starting your SEO efforts, chances are you aren’t ranking on page one results of Google. By targeting the world, you’ll get irrelevant clicks and potential visitors who might have accidentally clicked aren’t getting what they hoped for. Have a budget.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have event management software features. What Is Event Management Software? This helps save time, reduce errors, and enhance the attendee experience, ensuring every event is seamless, successful, and measurable ROI.
Optimize your release for SEO by including relevant keywords to attract a wider organic audience. Press Release for an Event (Template) In addition to helping you supercharge eventplanning and promotion , generative AI tools can also help you speed up the press release writing process. Neglecting online platforms.
Event Organizer State of in-person B2B conferences survey Emphasis on Sustainability and Eco-Friendly Practices Sustainability and future-proofing have moved from the periphery to the core of eventplanning considerations. considering it their top priority when deciding to attend an event. With 19.5%
Make sure your website has recent blogs, videos, and podcasts, highlighting your event. Optimize each for SEO. Commit to Sponsorships. Use organic and paid digital marketing tactics. On the paid side, consider using Google Adwords, boosting Facebook and LinkedIn posts, and engaging in retargeting. Yes, it will cost you money.
Smart SEO Whenever you build an event website, your goal should be to maximize visibility and exposure. Bizzabo lets you set up event website meta titles and descriptions for each page, which helps to increase search engine visibility, attract more unique visitors, and ensures your event websites are destinations all their own.
This is the main challenge of marketing and promoting a hybrid event, but there are also some other key challenges you’d need to consider. Key Challenges to Planning and Marketing a Hybrid Event. Planning Two Different Event Experiences. Time-bound: you must be able to assign a timeline to the objectives.
This one-of-a-kind, 3-day event provides attendees with an opportunity to connect with like-minded industry professionals, discover amazing partners for their upcoming events, and increase business. Meet over 150 exhibitors and some of the biggest names in eventplanning under one roof at the Expo.
The good news is there are great event registration software options and packages at just about any price point. Write Down Your Goals We all want to find event technology that helps improve the meeting and eventplanning process, but in order to find the best option, you have to get specific.
Welcome to the future of eventplanning! As we enter 2024, the event industry continues to thrive and transform, adapting to new technologies and audience expectations. Event marketing : These agencies do a bit of everything to maximize the exposure of your product or service through a memorable live experience.
Even more so if you are an event marketer. Times are now mature to use tools that offer a state of the art suite of tools, covering in a dynamic and user-friendly experience all aspects of eventplanning, tying all data together for stronger decisions. SMM will probably never be mentioned again, but it is happening in practice.
It’s also useful for improving organic SEO when paired with auto-generated captions and event hashtags. What this trend means for event venues. Event venues can offer even more ways planners can engage attendees at in-person and hybrid events. An Event Planners’ Guide to Game-Changing Floor Plan Apps.
Ahrefs , which does all our SEO tracking. . “So, for those who don’t know, I laid out the marketing strategy at Endless, so I have a ton of marketing tools”, Will says. “ hotjar for tracking on websites. Wistia for all our video hosting. BuzzStream for link building. CRM kind of thing. Facebook ads. Google Ads.
The evolution of event tech and the evolution of event planners go hand in hand. Technology has completely changed the role of an event planner. In today’s world, you need to be a great event planner. But that is the tip of it, you also need to a marketer, a web developer, and tech guru.
We do this every week so if you want to stay ahead and informed about the latest event marketing news, subscribe to our blog ! How’s Your EventPlanning Salary? Have you ever wondered how much other event planners are earning? Get the Word Out About Your Events for Free! Or how your paycheck is measuring up?
These are just two of several ways projection mapping has contributed to the creation of futuristic events that score magnificently on the interactivity scale. Tame Seeks to Tame EventPlanning for Teams. A Denmark-based startup called Tame is looking to make team-based eventplanning a breeze. Click To Tweet.
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