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While our focus on this guide is how to use socialmedia to promote our events, we’ll also need to consider the other available channels and best practices. Here are some of the most important event marketing best practices to follow: Get your eventplanning template and checklist.
We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance. From socialmedia marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events.
But the importance of networking often gets overlooked in the grand scheme of the eventplanning process. Share a team photo on socialmedia with the hashtag [insert conference hashtag]. Refer a friend (coworker) who should attend this event next year. Specializes in SEO. But it shouldn’t.
A launch event is an excellent way to showcase your latest product, build hype around it, and even acquire some sales right at the event. The more you can get people talking about the product, both at the event and via socialmedia, the better it’s going to do. Try Social Tables today. Choosing a Venue.
This is where a strong event marketing plan comes into play — but there’s no one-size fits all. So remember, while the need for promotion is nearly universal, creating the right marketing plan is far from it. So remember, while the need for promotion is nearly universal, creating the right marketing plan is far from it.
It’s also useful for improving organic SEO when paired with auto-generated captions and event hashtags. What this trend means for event venues. Event venues can offer even more ways planners can engage attendees at in-person and hybrid events. Digital event invitations. Digital photo booths in action.
Or are you an event planner looking to improve attendee engagement in your next event? SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above.
In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your eventplanning template and checklist.
Review what other popular event types on your niche call themselves. For SEO purposes, choose something that still has an available URL. The less SEO competition starting out, the better. Main takeaway : Compliment your attendees by making your event name include an adjective that implies exclusivity or personal accomplishment.
Popular forms of digital event marketing you may encounter include: Socialmedia marketing (e.g., business sites and event pages) Video content (e.g., banner, display, search engine ads) Search engine optimization (SEO) Mobile advertisements (e.g., event reminders, coupon codes) Affiliate marketing (e.g.,
Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2023 marketing events. We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to socialmedia, to content marketing. 30 to Feb.
Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketing events. We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to socialmedia, to content marketing. 29 to Feb.
The eventplanning industry is going through some real tough times right now. You could even post about what other event planners are discussing on socialmedia, curating the conversations with your own slant on things. This means that you are not posting as often as you used to do.
Distributing Your Press Release Effectively distributing your press release involves a strategic blend of online platforms and traditional media outlets. At the same time, pay close attention to socialmedia mentions and respond promptly. Neglecting online platforms. Forgetting to follow up. Read the release.
This is the main challenge of marketing and promoting a hybrid event, but there are also some other key challenges you’d need to consider. Key Challenges to Planning and Marketing a Hybrid Event. Planning Two Different Event Experiences. Effective SocialMedia Marketing.
A better option is to look at dedicated apps or software for eventplanning. The costs involved with running an event. With hundreds of moving parts and factors, running an event is no easy task. You will find that beyond the basics of eventplanning, your budget will no doubt run into hidden costs down the road.
35% purchased/boosted a socialmedia ad. 31% bought an ad that went on the event or organization’s website. Make sure your website has recent blogs, videos, and podcasts, highlighting your event. Optimize each for SEO. Also, 83 percent of exhibitors have purchased at least one sponsorship in the last two years.
This one-of-a-kind, 3-day event provides attendees with an opportunity to connect with like-minded industry professionals, discover amazing partners for their upcoming events, and increase business. Meet over 150 exhibitors and some of the biggest names in eventplanning under one roof at the Expo.
The good news is there are great event registration software options and packages at just about any price point. Write Down Your Goals We all want to find event technology that helps improve the meeting and eventplanning process, but in order to find the best option, you have to get specific.
Event Organizer State of in-person B2B conferences survey Emphasis on Sustainability and Eco-Friendly Practices Sustainability and future-proofing have moved from the periphery to the core of eventplanning considerations. considering it their top priority when deciding to attend an event. With 19.5%
Think about the best way to communicate the vision and benefits of your event in a couple of sentences, or in 60 seconds. Socialmedia offers a fantastic opportunity to test and measure the success of your message to see what resonates the best. Refining your event elevator pitch is an essential and worthwhile exercise.
Welcome to the future of eventplanning! As we enter 2024, the event industry continues to thrive and transform, adapting to new technologies and audience expectations. Event marketing : These agencies do a bit of everything to maximize the exposure of your product or service through a memorable live experience.
The evolution of event tech and the evolution of event planners go hand in hand. Technology has completely changed the role of an event planner. In today’s world, you need to be a great event planner. But that is the tip of it, you also need to a marketer, a web developer, and tech guru.
We do this every week so if you want to stay ahead and informed about the latest event marketing news, subscribe to our blog ! How’s Your EventPlanning Salary? Have you ever wondered how much other event planners are earning? How about a No-Tech Event? Or how your paycheck is measuring up?
These are just two of several ways projection mapping has contributed to the creation of futuristic events that score magnificently on the interactivity scale. Tame Seeks to Tame EventPlanning for Teams. A Denmark-based startup called Tame is looking to make team-based eventplanning a breeze. Click To Tweet.
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