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Ever wonder how CMP, CSEP, CPCE, CGMP prepare you for eventplanning? Curious if eventplanning certifications can actually help you learn more about the industry or take your career to the next level? We'll also show you how to use online eventplanning classes to your advantage at the end of the article.
Or are you an event planner looking to improve attendee engagement in your next event? SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your eventwebsite so you can achieve all these goals above.
Ever wonder how the alphabet soup of CMP, CSEP, CPCE, and CGMP can prepare you for a successful career in eventplanning? Curious whether event planner courses and eventplanning certifications are worth it? Not sure how to become an event planner? This is the article for you! Learn more: ILEA 3.
We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance. From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events.
Here’s one thing you probably won’t admit out loud: the word SEO makes you feel uncomfortable or nauseous. Besides, your responsibility is to planevents, not master the art of organic traffic. All that keywords-related craziness has nothing to do with running a successful event … does it? Fair enough.
Review what other popular event types on your niche call themselves. For SEO purposes, choose something that still has an available URL. The less SEO competition starting out, the better. If your event has the words fun or silly in it’s branding packet, this list is for you. Need help naming your event business?
This is especially true for event organizers delivering high-quality websites and landing pages on time. After all, it typically takes at least 14 weeks to build a custom website from scratch, and such a project can also be cost-prohibitive. If you’re wondering what to look for in a website builder, you’re in the right place.
In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your eventplanning template and checklist.
While our focus on this guide is how to use social media to promote our events, we’ll also need to consider the other available channels and best practices. Here are some of the most important event marketing best practices to follow: Get your eventplanning template and checklist. How To Market an Event: Best Practices.
Popular forms of digital event marketing you may encounter include: Social media marketing (e.g., newsletters, special promos, ad retargeting ) Websites (e.g., business sites and event pages) Video content (e.g., banner, display, search engine ads) Search engine optimization (SEO) Mobile advertisements (e.g.,
Keep reading to learn more about event management software, why your selection matters, and 32 must-have event management software features. What Is Event Management Software? This helps save time, reduce errors, and enhance the attendee experience, ensuring every event is seamless, successful, and measurable ROI.
Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2023 marketing events. We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing. 30 to Feb. back to top.
A better option is to look at dedicated apps or software for eventplanning. These services can help with event management in collaborative teams, allowing people to work around the clock on the same project. They are also usually integrated into an eventwebsite and onsite check-in, allowing for a seamless customer experience.
The eventplanning industry is going through some real tough times right now. There are many sources of content and don’t be shy in visiting other event planner websites. You could even post about what other event planners are discussing on social media, curating the conversations with your own slant on things.
Not only does it serve as a compelling communication tool that lets the public know about the key details of your event — the who, what, when, where, and why — it also helps generate media attention, increasing the likelihood of event coverage and, ultimately, a more effective event. Neglecting online platforms.
This is the main challenge of marketing and promoting a hybrid event, but there are also some other key challenges you’d need to consider. Key Challenges to Planning and Marketing a Hybrid Event. Planning Two Different Event Experiences. Have a Well-Designed and Functional Event Page.
31% bought an ad that went on the event or organization’s website. Purchase other items (VIP tour, networking event, clothing, books). Make sure your website has recent blogs, videos, and podcasts, highlighting your event. Optimize each for SEO. 35% purchased/boosted a social media ad.
The good news is there are great event registration software options and packages at just about any price point. Write Down Your Goals We all want to find event technology that helps improve the meeting and eventplanning process, but in order to find the best option, you have to get specific.
Event Organizer State of in-person B2B conferences survey Emphasis on Sustainability and Eco-Friendly Practices Sustainability and future-proofing have moved from the periphery to the core of eventplanning considerations. considering it their top priority when deciding to attend an event. With 19.5%
This one-of-a-kind, 3-day event provides attendees with an opportunity to connect with like-minded industry professionals, discover amazing partners for their upcoming events, and increase business. Meet over 150 exhibitors and some of the biggest names in eventplanning under one roof at the Expo.
Welcome to the future of eventplanning! As we enter 2024, the event industry continues to thrive and transform, adapting to new technologies and audience expectations. Event marketing : These agencies do a bit of everything to maximize the exposure of your product or service through a memorable live experience.
Whether it is Facebook, Snapchat, Twitter, Email, Website, or Phone (or Fax), you need to be there offering the same experience, branding, and voice. The Rise of Integration The event industry has talked about strategic meetings management (SMM) for a while. Even more so if you are an event marketer.
“ hotjar for tracking on websites. Ahrefs , which does all our SEO tracking. There’s the website that goes along with it. . “One that I’m absolutely loving that this is probably my, this year I’d recommend this more than anything, it’s called Dark Reader “, says Will. CRM kind of thing.
Meet The Experts In Event Tech, TechsyTalk – #EventIcons Episode 52. Bizzabo – The world’s fastest growing event tech company – #EventIcons Episode 83. Tips For The Perfect EventWebsite – #EventIcons Episode 88. Event Farm. Bizzabo Event App. techsytalk, Inc. Social Tables. Microsoft Surface Pro.
We do this every week so if you want to stay ahead and informed about the latest event marketing news, subscribe to our blog ! How’s Your EventPlanning Salary? Have you ever wondered how much other event planners are earning? Get the Word Out About Your Events for Free! Or how your paycheck is measuring up?
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