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Rather than having a regular conversation about eventtechnology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. They go over several favorite event tech tools, future predictions, and general event planning tips.
Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
You know that conference networking is important, but you’re not sure how to help your attendees make meaningful connections. A lot of event planners think simply bringing people together in the same place is enough to help attendees network—think coffee breaks and cocktail mixers. Don’t worry. You’re not alone.
?? The Best of the Best: Learning and Growing: Why Collaborative Learning is the Future of Event-Networking. Virtual Events: How to Use AR and VR At Your Events. Event Design: 21 Creative Ideas for Corporate Stage Design. ? I missed seeing people’s perspectives on current events. Need some help?
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. CMM (Certified Meeting Management) by MPI.
If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. Roughly speaking, planners divide their entire budget into several distinct ‘areas’ of the event.
Let’s be real: networking in a virtual environment can sometimes feel a bit…awkward. Without the natural energy of in-person events, how do you create an experience that feels engaging, valuable, and, most importantly, human? Defining clear objectives and using the right tools to bring those goals to life.
The Event Tech Podcast hosts believe that eventtechnology is an amazing foundation for events. Today, they discuss yet another amazing eventtechnology solution: data-based matchmaking services. Helena elaborates on how she ended up in the eventtechnology space.
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
AI quietly adjusts, suggesting a sensory-friendly space or a low-key networking session. With AI and augmented reality, the event space becomes a responsive, intuitive experience, like a well-run kitchen, where each sizzling sound and fragrant aroma blends into a seamless dance of flavors.
. “I’ve always seen a divide between the technology companies,” says Nick. “Some were made up of purely technology people. And then every once in a while, I would see an eventtechnology company that was started by someone from the events industry and they always seem different.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions.
Brad Poarch Brad Poarch, Event Production NetworkEvent Production Network (EPN) welcomes Poarch as its new president. EPN encompasses 28 member locations and creates 30,000 annual experiences championing the latest in AV technology.
The topic was inspired by Encore’s article, titled ‘ Keep Attendees Engaged with an Interactive Event Platform ‘ The Event Tech Podcast has tackled this topic from multiple angles, but today, we can get an inside scoop from Dustin, Nick, and Thuy, as well. But when event design is bad, the tool is useless.”If
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. ATTENDEE DATA AS A MARKETING ASSET.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
In one of our recent blog posts, we explained why eventtechnology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! No wonder it is one of the biggest event trends to keep an eye on in 2022!
Welcome to the golden age of eventtechnology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What matters is that your event software does what your goals require it to do.
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
DeWitt suggests checking out the free National Network Hospitality page. Go Beyond the Requirements Bettyanne Sherrer, vice president and managing partner CanPlan Events & Conference Services Inc. Engage people where they’re at and don’t assume they won’t use eventtechnology ,” she said.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
You know that conference networking is important, but you’re not sure how to help your attendees make meaningful connections. A lot of event planners think simply bringing people together in the same place is enough to help attendees network—think coffee breaks and cocktail mixers. Don’t worry. You’re not alone.
When it comes to hybrid event budgets, let the audience and event goals be your guide. Do they attend your events for content, networking opportunities, or innovation? Identify your quantifiable event KPIs and make sure the majority of your budget goes towards reaching your event goals. Event Staff.
But at the end of the day, when meeting with a virtual event production company, you’ll still want to offer as much information as possible on this front. What existing eventtechnologies do you already have for registration and/or networking? Do you already have registration or networking tools? Do you have one?
“There’s definitely going to be more M&A,” opined Smart Meetings event tech correspondent Brandt Krueger. “We We saw a ton of money flow into the event tech market during the pandemic, and at some point, those investors are going to want to see a return on that investment.” A Targeted Approach.
2022 Event Trends Guide: What You’ll Find. The 2022 event trends guide covers nearly all aspects of the events industry: eventtechnology, production, strategy, and more. We continue with trends for in-person events and dedicate a large portion of the e-book to hybrid events in 2022.
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 TechnologyMarketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is eventtechnology?
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
Eventtechnology company Cvent announced that after going public for a second time in 2021 through a special acquisition at a valuation of $5.3 Since its founding in 1999, Cvent has helped manage more than 5 million events, and lists over 302,000 hotels and venues as of Dec. The highly anticipated deal represents an $8.50
2022 is going to be our best year yet; we’ve embraced exciting new eventtechnology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. And so naturally, the market followed. The result?
Are you tired of attending the same boring networkingevents that feel more like a chore than an opportunity to connect with others in your industry? It’s time to ignite your networking game with innovative corporate event ideas that will leave a lasting impact on your professional development. Let’s dive in!
Whether you’re an event planning veteran or this is your first rodeo, our ‘23 event planning guide is chock-full of surprising and helpful insights for the new year. Download the report now to see what you can expect for events in 2023. With hybrid events, attendees can choose between attending in-person or online.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team.
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
When we think of events, our minds automatically go to entertainment, networking opportunities, the stage, and gamification, among many other things. But today, let’s take a few steps back and think about where do our events truly begin. Or is it much earlier, at event registration? Conclusion: Sign Me Up!
Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced EventMarketing and Management Heart.
After two years of testing streaming platforms, meeting professionals are asking for more comprehensive solutions and a number of eventtechnology companies have risen to the challenge. An integrated mobile app and package pricing means you can purchase one license for an unlimited number of events.
“We live in a hybrid world where almost every major event has a virtual component, even if we don’t call it that,” said Bizzabo Chief Marketing Officer Alon Alroy. We need to be more intentional about networking and create more intimate introductions,” she said.
At the end of September 2022, we announced that the number of in-person events on Bizzabo’s Event Experience Operating System increased by almost 724% between January and September of 2022 alone. This is an enthusiastic signal of the industry’s readiness to return to conferences, trade shows, and other large networking gatherings. .
If you read our last piece on why collaborative learning is the future of event-networking , you are already familiar with e180 as the creator of Braindate , an online platform and an in-person experience that helps participants at events meet for topic-driven, knowledge-sharing conversations called braindates. Source: SOCAP.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Quality Interactions At The Event.
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