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For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. The Future for Hybrid Events.
Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten eventtechnology trends. Most of the trends have gotten their own standalone Event Tech Podcast episode already. No one wants to download another event app.”
Between the brain drain in the events industry and labor shortages, the eventtechnology labor has transformed dramatically. And not for the better: event planners are finding it increasingly hard to hire reliable and experienced vendors at a reasonable price. The Current State Of EventTechnology Labor.
Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Rather than having a regular conversation about eventtechnology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. They go over several favorite event tech tools, future predictions, and general event planning tips.
We sat down with the Maritz team to ask what top eventtechnology trends they see for 2024 and how they will fundamentally change the meeting professional’s job. It’s really a transformational year in terms of how we’re moving and growing,” said Amy Kramer, market and product innovation leader with Maritz.
If you’re planning a virtual event, you’ll want to have a meeting with a virtual eventproduction company ASAP. But going into a meeting with a virtual eventproduction company unprepared will only drag on the process. Standard Event Questions. Virtual events offer a lot of brand new possibilities.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.
. — Khris Baizen is a visionary in brand storytelling and experiential marketing, dedicated to crafting narratives that resonate deeply with audiences.
If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. Roughly speaking, planners divide their entire budget into several distinct ‘areas’ of the event.
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. And unfortunately, events are energy-hungry creatures. EventTechnology: A Worthy Investment.
In one of our recent blog posts, we explained why eventtechnology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! No wonder it is one of the biggest event trends to keep an eye on in 2022!
. “I’ve always seen a divide between the technology companies,” says Nick. “Some were made up of purely technology people. And then every once in a while, I would see an eventtechnology company that was started by someone from the events industry and they always seem different.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? Event Platform & Other EventTechnology. AV & Production.
Welcome to the golden age of eventtechnology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What matters is that your event software does what your goals require it to do.
Editor’s note : This guest article is excerpted from the book, Event Success: Maximizing the Business Impact of In-Person, Virtual, and Hybrid Experiences by Alon Alroy, Eran Ben-Shushan and Boaz Katz, which will be published by Wiley March 29. The playbook is still in production. The Changing EventTechnology Landscape.
Given enough money, this product is going to take off to the point where they not only make that money back, but make a lot more money off of it. Yet the biggest events in the world didn’t use it for the registration. What it did was it appealed to the mass market of people who needed something quick.
Brad Poarch Brad Poarch, EventProduction Network EventProduction Network (EPN) welcomes Poarch as its new president. Hillary Francis Hillary Francis, Kona Village, A Rosewood Resort Kona Village, A Rosewood Resort , names Francis as director of sales and marketing.
The topic was inspired by Encore’s article, titled ‘ Keep Attendees Engaged with an Interactive Event Platform ‘ The Event Tech Podcast has tackled this topic from multiple angles, but today, we can get an inside scoop from Dustin, Nick, and Thuy, as well. But when event design is bad, the tool is useless.”If
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
The Event Tech Podcast hosts believe that eventtechnology is an amazing foundation for events. Today, they discuss yet another amazing eventtechnology solution: data-based matchmaking services. Helena elaborates on how she ended up in the eventtechnology space.
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
Last week, the Event Tech Podcast hosted Kyle Kocinski as a guest of honor and went over eventtechnology trends and predictions for 2022. Today, the dynamic tech duo picks up where they left off last week, focusing on one 2022 event trend in particular: mergers and acquisitions in the eventtechnology world.
And because the event was at Rogers Centre Ottawa (formerly Shaw Centre) in Canada’s Capital, all content had to be delivered in French and English. Read More: Michigan Accessibility Guide High-level productiontechnology that had to be brought in included a telecoil (t-coil) system popular in movie theaters.
What makes this list credible is the fact that none of these top event platforms paid Endless to be featured on the list. Kyle says that he and his team considered over 500 eventtechnology providers and ranked them based on several parameters. Top Event Platforms 2022: It’s All About The Features!
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
2022 Event Trends Guide: What You’ll Find. The 2022 event trends guide covers nearly all aspects of the events industry: eventtechnology, production, strategy, and more. We continue with trends for in-person events and dedicate a large portion of the e-book to hybrid events in 2022.
In this special edition of Smart Moves, get to know Kim Niederman, the new CEO of GlobalMeet GlobalMeet , a leader in virtual eventtechnology, announces Kim Niederman will serve as the company’s CEO. GlobalMeet’s eventtechnology makes fully interactive, live events available for audiences numbering over 100,000.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 TechnologyMarketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is eventtechnology?
When more than 2,000 meeting professionals gather in person in Las Vegas and 10,000 register to stream Cvent Connect to both learn about new products and experience the platform for themselves. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced EventMarketing and Management Heart.
is scheduled to close in the fourth quarter of this year will allow the 20-year-old company to raise $801 million to pay down debt and invest in product innovation. Zoom CFO, Kelly Steckelberg, said, “Cvent and Zoom share a common mission to bring people together through technology. The company already counts 200,000 users globally.
Whether you’re an event planning veteran or this is your first rodeo, our ‘23 event planning guide is chock-full of surprising and helpful insights for the new year. Download the report now to see what you can expect for events in 2023. With hybrid events, attendees can choose between attending in-person or online.
Virtual and hybrid events were nowhere near as common. While every big event already had its own event app, event app design was something only a few businesses dealt with. Eventtechnology is no longer just one aspect of an event. It’s the very heart of hybrid and virtual events!
Joe Mauro Joe Mauro, Ritz-Carlton Boston The Ritz-Carlton, Boston , appoints Mauro as director of sales & marketing. De la Porte des Vaux assumes the role of vice president of marketing for North America. Mauro began his career with Marriott International over 24 years ago, and brings extensive experience in sales leadership.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions.
“There’s definitely going to be more M&A,” opined Smart Meetings event tech correspondent Brandt Krueger. “We We saw a ton of money flow into the event tech market during the pandemic, and at some point, those investors are going to want to see a return on that investment.” A Targeted Approach.
It just might be a gamechanger in bringing in-person events faster and more efficiently! He is joined by Quinn Zsid , the marketing director of all three projects. “ CrowdSync Technology is an eventtechnology company, specializing in enhancing experiences and efficiencies through LED and RFID wearables. .
The marketplace has seen a significant shift towards hiring senior roles that require specific vertical experience and technological expertise. This includes roles like eventtechnology specialists, event registration specialists, meeting and event planners, eventmarketing roles, and marketing specialists.
2022 is going to be our best year yet; we’ve embraced exciting new eventtechnology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. And so naturally, the market followed. The result?
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