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Rather than having a regular conversation about eventtechnology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. They go over several favorite event tech tools, future predictions, and general event planning tips.
For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Consider speakers for your hybrid event.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
Knowing eventtechnology trends — and adopting the most valuable ones — gives planners and venues the competitive advantage. Studies show that using eventtechnology can increase attendance by 20 percent and increase productivity by 27 percent. . Discover top eventtechnology trends for planners and venues alike: 1.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.
Ask for Specifics Dominique DeWitt, CMP, senior event planner, Wounded Warrior Project Dominique DeWitt Dominique DeWitt grew up thinking about the importance of accessible travel accommodations. AV requirements can get pricey fast, as some speakers might not be able to hold a microphone or need assistance. “If
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. ATTENDEE DATA AS A MARKETING ASSET.
While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? Event Platform & Other EventTechnology. Event Staff.
. “I’ve always seen a divide between the technology companies,” says Nick. “Some were made up of purely technology people. And then every once in a while, I would see an eventtechnology company that was started by someone from the events industry and they always seem different.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
Here are some of the top tips for hosting the best Fortune 500 investor meetings: Preparation Before the Event Get marketing involved in investor meetings. Sometimes these meetings are run purely by the IR team or an events team, and they’re missing a great opportunity if not involving their own marketing experts.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Quality Interactions At The Event.
More than 40 speakers and industry leaders were also expected to attend. Our role at TravelMarket was basically to produce the entire event turnkey,” says edgefactory President and CEO Brian Cole. “We Still, many attendees, exhibitors and speakers were still on site. What lessons does Cole draw from the experience?
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
The Event Tech Podcast hosts believe that eventtechnology is an amazing foundation for events. Today, they discuss yet another amazing eventtechnology solution: data-based matchmaking services. Helena elaborates on how she ended up in the eventtechnology space. ” Source: twine.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
And how can you harness it into a digital marketing tool to promote upcoming events? Well, that’s exactly what we’ll be talking about on this episode of the Event Tech Podcast! More views, increased engagement, and a powerful marketing tool for planners. The AI recognizes speaker ID. Are you curious?
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions.
However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. In fact, eventtechnology can not only reduce stress but increase planners’ productivity by 27%. That is huge!
Former Aramark executive Cathy Schlosberg was named senior vice president of marketing in June of 2019 and former Enterprise Holdings Assistant Vice President of Global Travel and Meetings, Amanda Armstrong, took the role of senior vice president of brand and community engagement at Encore in January of 2022.
“We live in a hybrid world where almost every major event has a virtual component, even if we don’t call it that,” said Bizzabo Chief Marketing Officer Alon Alroy. When a speaker can hear the basic human gesture of clapping at the push of a button, it is beautiful to see,” he said. Plus, you can measure it.”.
2022 is going to be our best year yet; we’ve embraced exciting new eventtechnology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. And so naturally, the market followed. The result?
The launch this week of Bizzabo’s SmartBadge technology, branded as Klik Experiential wearables, is the next step in delivering virtual meeting-level data at in-person events. More robust tracking can more meaningfully bring events into the marketing funnel securely and sustainably. “As Attendee Benefits.
That’s why we’re going to jump in and explore the potential virtual participation has for the event industry, from small conferences through to live sporting events. We’ll discover: The reality of virtual speakers at events. The benefits of hybrid events. The perks of using VR before an event even starts.
Market Your Event App Separately. It’s tempting to market your event app at the very bottom of an email announcement about the event itself, but how many people will see that? . You need dedicated promotions for your app before, during, and after the event. Speaker bios. Reply to forum threads.
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
But at the end of the day, when meeting with a virtual event production company, you’ll still want to offer as much information as possible on this front. What existing eventtechnologies do you already have for registration and/or networking? Your speakers and presenters have a tough job. Marketing & Engagement.
That is why we cornered Cvent Senior Vice President of Sales Brian Ludwig at Cvent Connect in San Antonio to ask what he saw as the future of eventtechnology—and what meeting profs can do now to prepare for it. But I’m going to propose these five events, and here’s the ROI that I believe it can deliver.’
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Learn more event labor through the article up top. Email Marketing Secrets for Event Professionals. Is email marketing still important in the age of social media? And if you’re concerned about investing in a “traditional” marketing platform, note that even today, email marketing has around 4,400% ROI.
free ticket to your next in-person event). The fastest and easiest way to survey your audience is during the event itself. You can get the host or speaker to do a show of hands, or ask people to use your hashtag to send questions. How did you hear about our event? What did you like/dislike the most about the event?
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
More than 40 speakers and industry leaders were also expected to attend. Our role at TravelMarket was basically to produce the entire event turnkey,” says edgefactory President and CEO Brian Cole. “We Still, many attendees, exhibitors and speakers were still on site. What lessons does Cole draw from the experience?
If you are unfamiliar, Connect Marketplace is all about meeting with the best minds in the industry, they have the most interesting speakers from many industries and it’s a great time to well, connect! This episode will touch on almost every topic in the events industry. From sustainability to eventtechnology we have you covered.
Event trends 2022 are here and let us tell you, it’s an exciting year for event planners who dare to dream big. Those who’ve read our guide to event trends in 2022 already know how which hybrid event models hold the most promise and the role of eventtechnology moving forward.
Making sure attendees use the event app you’ve created requires your organization to market the app before your event takes place. Your organization has created an event app that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it? Keep engagement strong.
Luckily, the right platform can reduce or eliminate these risks and ensure your event goes live without a hitch. Here are just some of the benefits of using virtual eventtechnology : Better Production Quality: Event software gives you the power to host or stream high-quality virtual events.
Dreamforce is like the Disney World of Events! Great sessions and some really funny speakers. Follow our iconic guests on Twitter: Will Curran of Endless Events ( @itswillcurran ). Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). @ItsWillCurran Click To Tweet. APlaxen Click To Tweet.
Due to its potential, some folks even think ChatGPT may ultimately disrupt the conventional internet search market, toppling Google’s dominance. Although ChatGPT is likely the most popular tool of its kind on the market today, it’s not the only one. How To Use ChatGPT for EventMarketing Content. Got writer’s block?
Simply scroll through for images and tips to get the inspiration flowing for your next corporate event. Source: Encore EventTechnologies. With some 18,000 people attending the IBM Impact Conference, every aspect of the event must engage huge amounts of people. A perfect example is this corporate event in Brazil.
After two years of testing streaming platforms, meeting professionals are asking for more comprehensive solutions and a number of eventtechnology companies have risen to the challenge. How it impacts you: Automated back-end processes allow you to better manage speakers, sponsors, staff and meetings.
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