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Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten eventtechnology trends. Most of the trends have gotten their own standalone Event Tech Podcast episode already. No one wants to download another event app.”
Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Rather than having a regular conversation about eventtechnology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. Introducing EventTechnology Trends 2022. But, at the same time, technology is now more important than ever before.
Between the brain drain in the events industry and labor shortages, the eventtechnology labor has transformed dramatically. And not for the better: event planners are finding it increasingly hard to hire reliable and experienced vendors at a reasonable price. The Current State Of EventTechnology Labor.
How emerging AI and other technology will boost event humanity by putting attendee needs at the center of conference design Attendees expect more from events today and emerging technology is helping to deliver on those demands. We need to build that technology into our events to give them flexibility.
If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. Roughly speaking, planners divide their entire budget into several distinct ‘areas’ of the event.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Integrating Emerging Technology.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.
A recent Harvard Business Review study found the vast majority of companies (90 percent) prioritize events. For more than half of them, in fact, events are the most valuable marketing channel. Their support for eventmarketing is “largely intuitive, based more on anecdotal evidence than on hard data,” the executive summary said.
Imagine crafting an event like preparing a Thanksgiving dinner, where every ingredient, every dish, and every seat at the table has been considered with intention and care. Today, the events industry is cooking up something different—a transformation fueled by deeper human connection, inclusivity, and a touch of technological magic.
But today, Event Brew hosts, Will Curran and Nick Borelli, bring our attention to a very particular phenomenon: a certain brain drain in the events industry. Young professionals as well as seasoned event profs are migrating towards technology companies! Two Types Of Event Tech Companies. ” Nick agrees.
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
The Event Tech Podcast is often so excited about all the innovation, new event platforms, and other event tech solutions on the market that we forget to talk about the digital divide in the events industry. Let’s face it: most eventtechnology needs a strong internet connection to run smoothly.
The topic was inspired by Encore’s article, titled ‘ Keep Attendees Engaged with an Interactive Event Platform ‘ The Event Tech Podcast has tackled this topic from multiple angles, but today, we can get an inside scoop from Dustin, Nick, and Thuy, as well. But when event design is bad, the tool is useless.”If
And because the event was at Rogers Centre Ottawa (formerly Shaw Centre) in Canada’s Capital, all content had to be delivered in French and English. Read More: Michigan Accessibility Guide High-level production technology that had to be brought in included a telecoil (t-coil) system popular in movie theaters. Is it tabbable?
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. REAL-TIME INSIGHTS INTO EVENT TRAFFIC.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 TechnologyMarketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is eventtechnology?
With so many events vying for your attendees’ attention, an intentional, targeted eventmarketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the EventMarketing KPIs that should be an essential part of your eventmarketing strategy: .
The Event Tech Podcast hosts believe that eventtechnology is an amazing foundation for events. Today, they discuss yet another amazing eventtechnology solution: data-based matchmaking services. Helena elaborates on how she ended up in the eventtechnology space. How can technology help?”
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
In one of our recent blog posts, we explained why eventtechnology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! No wonder it is one of the biggest event trends to keep an eye on in 2022!
What makes this list credible is the fact that none of these top event platforms paid Endless to be featured on the list. Kyle says that he and his team considered over 500 eventtechnology providers and ranked them based on several parameters. Top Event Platforms 2022: It’s All About The Features! .
The event industry is propelled by continuously evolving eventtechnology and increasingly demanding and specific attendee expectations. Without further ado, here are the trends shaping the future of events: 1. This strategic use of data sets apart successful events in today’s technology-driven landscape.
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. EventTechnology: A Worthy Investment. The Prices of Raw Materials. How can they do that? .
Editor’s note : This guest article is excerpted from the book, Event Success: Maximizing the Business Impact of In-Person, Virtual, and Hybrid Experiences by Alon Alroy, Eran Ben-Shushan and Boaz Katz, which will be published by Wiley March 29. Technology will allow for even more blending between virtual and in-person worlds.
Bizzabo announces the launch of Klik Experiential , wearable technology for flagship events. . The Power of Wearable EventTechnology . Marketers discovered the value of detailed, real-time data insights when they pivoted to virtual events. We are ready to meet those expectations. . Schedule a demo today. .
EPN encompasses 28 member locations and creates 30,000 annual experiences championing the latest in AV technology. Hillary Francis Hillary Francis, Kona Village, A Rosewood Resort Kona Village, A Rosewood Resort , names Francis as director of sales and marketing.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
What’s the best way to plan hybrid events? What technology solutions should we pay attention to? These topics present some of the biggest pain points for event planners. 2022 Event Trends Guide: What You’ll Find. Working In The Events Industry In 2022. Event Strategy & EventTechnology.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. CMM (Certified Meeting Management) by MPI.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Yet the biggest events in the world didn’t use it for the registration. What it did was it appealed to the mass market of people who needed something quick. I think they’re going to build this humongous company that will reach a huge market, but won’t tap into the big pie events that we would rather do.
Meeting technology provider Cvent announced today that it is going public with a valuation of $5.3 Zoom CFO, Kelly Steckelberg, said, “Cvent and Zoom share a common mission to bring people together through technology. billion and the ticker symbol CVT for Cvent Holding Corp. The company already counts 200,000 users globally.
Since event registration is the first point of contact for your attendees, we think it’s important to make the best of it! In this blog post, we explore how to set up event registration and mention exciting features that will take your event to the next level. All The Exciting EventTechnology!
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
Welcome to the golden age of eventtechnology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What matters is that your event software does what your goals require it to do.
Virtual or hybrid events enable organizers to greatly expand the number of participants. And with the right technology , the networking and interaction in online events can mimic the natural mixing and mingling of in-person gatherings.”. Hybrid events still present challenges, but offer unique benefits as well.
PS: If you need some help planning your next event, here’s our event planning checklist , yours for free! Audience engagement techniques meet AR and VR technology in this year’s InfoComm, and the Center Stage sessions are set to explore their interrelationships. Steal These AV Tricks for Your Next Event.
We are all about technology. Megan Powers of Powers of Marketing ( @meganpowers ). Glenn Thayer of The Voice Of Meetings & Events ( @glennthayer ). Will Curran of Endless Events ( @itswillcurran ). Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Powers of Marketing. C2 Montréal.
In this special edition of Smart Moves, get to know Kim Niederman, the new CEO of GlobalMeet GlobalMeet , a leader in virtual eventtechnology, announces Kim Niederman will serve as the company’s CEO. GlobalMeet’s eventtechnology makes fully interactive, live events available for audiences numbering over 100,000.
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