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You’ve probably seen the headlines “PSAV Acquires Encore EventTechnologies” but don’t know how it affects you. If you are an event or meeting planner you’ve heard of PSAV. By acquiring arguably their biggest competitor in the United States there is no question they stand to dominate the market.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
Brandt’s mantra of the year is “design first, then think technology” And the same goes for exhibitions. The biggest fail when it comes to online tradeshows with exhibitors is not involving them in the design process.” Exhibitors In Virtual Events Should Learn About Inbound Marketing.
Getting your supplier involved from the get-go will also increase your chances of getting everything right come show time. Make Magic with EventTechnology. The good news is that you can deliver that dream through the proper use of eventtechnology. TradeShows Are Looking Forward to a Tempered Boom.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. CMM (Certified Meeting Management) by MPI.
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in eventtechnology and event apps, the behind-the-scenes of the industry is still filled with old practices. The Many Challenges of EventMarketing. Try This Shortcut.
What makes this list credible is the fact that none of these top event platforms paid Endless to be featured on the list. Kyle says that he and his team considered over 500 eventtechnology providers and ranked them based on several parameters. Top Event Platforms 2022: It’s All About The Features!
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
At the end of September 2022, we announced that the number of in-person events on Bizzabo’s Event Experience Operating System increased by almost 724% between January and September of 2022 alone. This is an enthusiastic signal of the industry’s readiness to return to conferences, tradeshows, and other large networking gatherings. .
What can you really do with it that will enhance your event? In today’s episode of Whiteboard Wednesday, Brandt Krueger, of EventTechnology Consulting will be walking us through how to use AR and VR at your events. What Can I Use AR and VR for at my Event? We’re gonna use it for marketing.
Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry tradeshow arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.
This weeks episode is an extended two-hour show with the best and brightest minds in the industry. This episode will touch on almost every topic in the events industry. From sustainability to eventtechnology we have you covered. Will Curran of Endless Events ( @itswillcurran ). Meetings & Events Blog.
Smart Meetings walked the tradeshow floor asking people how they help put attendee humanity at the center of event agendas and found that caring for guests is something everyone is focusing on in 2023. This is stimulation overload,” she said, indicating the tradeshow floor around her. “By
Check out our free event planning checklist to make sure your next event runs smoothly and stress-free. Wipe the Rust off Those TradeShow Tools. Training is an important part of exhibitions since they prepare your team throughout the off-season to deal with the rigors of the events themselves.
Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. Partnership Marketing is All About Synergy.
Tradeshows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, tradeshows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is tradeshow ROI? Pro Tips: Keep it simple.
Read on to learn more about some of the top event planning conferences that 2021 has to offer. Discover some of 2021’s top event planning conferences: 1. It provides inspiration for meeting and event programs and showcases the latest in event planning technology and strategy. .”
A virtual event platform is software that lets you host events virtually. These platforms help you manage online events from beginning to end, from conferences and summits to sales kickoffs and tradeshows. . Virtual event platforms may seem similar to video conferencing tools like Zoom or Google Meet.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Will Curran of Endless Events ( @itswillcurran ). Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Check out the epic resources mentioned in this episode: Sh*t Event Planners Say – #EventIcons Episode 26. t Event Planners Say, Part II – #EventIcons Episode 77. Fifth Element Group. aaronkaufmancsep.
And there is no better place to discuss gadgets and tech in 2020 than in the Event Tech Podcast. You know, the go-to show for all things eventtechnology. From the most promising technology to the coolest tech, they’re covering it all. . And so much likely to market so, therefore, gets the news in some ways.
Though eventtechnology has changed drastically in the last decade, there’s no denying that in-person interactions remain the most impactful way for marketers to forge, build and nurture meaningful relationships with prospects and customers. That’s why focusing on tradeshow ROI is incredibly important.
Augmented reality, 3D Visualization and AI add branding, logistics and meaning to programs Could event tech end up being a meeting professional’s best friend after all? ” A logo or picture could be the gateway to slide presentations, PDF resources or product demos.
2022 is going to be our best year yet; we’ve embraced exciting new eventtechnology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. And so naturally, the market followed. The result?
When you think of lead retrieval as a cog in a well-oiled marketing machine, you’ll begin to see that your other preferences (visibility, product launch, etc.) Lead Retrieval App for TradeShows. Immediate Automated TradeShow Follow-up. Staying Top of Mind: A Crucial Part of TradeShow Lead Retrieval.
A new Harvard Business Review study shows an overwhelming majority of companies (90 percent) prioritize staging events for customers and potential customers because for more than half of them, eventmarketing is the most valuable marketing channel they have. Align events programs based on impact on revenue.
We’ve included 10 different event signage ideas that are designed to leave a positive and lasting impact on event attendees. Explore these ideas and find inspiration for your next event signage design. . Chalkboards are an easy-to-clean and easy-to-redesign event signage option that can be tweaked from day to day.
PCMA Editor in Chief Michelle Russell and Joe Colangelo, founder of event data company Bear Analytics, discuss how marketers can use event data at Convening Leaders 2023. We’ve captured highlights of his presentation in his words: On personalization: One of the areas events are personalization deficient in is content discovery.
Eventtechnology is answering the call, evolving as fast as the industry itself and giving planners the tools they need to pull off terrific feats. So much so that studies show using eventtechnology can decrease costs by 20-30% , all the while increasing productivity by 27% and attendance by 20%.
Eventtechnology is answering the call, evolving as fast as the industry itself. Forbes leaves nothing to chance because they use the drag-and-drop technology to easily create diagrams and even render them into 3D walkthroughs. So they’re boldly blending the two when they travel to exhibitions and tradeshows.
This growth brings both ample opportunities and new challenges as planners work to accommodate an influx of attendees while booking, planning and executing events. Respondents also confirm the importance of tradeshows, exhibitions and conferences. 78% agreeing that attendance at these events is important for their industry.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
This article explains how to make the most of eventtechnology in 2023. Read on for top tools and techniques to enhance events for attendees and stakeholders and maximize return on investment. What Is EventTechnology? Without event planning and management technology, processes are time-consuming.
The Special Event 2020. At The Special Event 2020 (TSE), the industry's premier tradeshow and conference for event professionals, you'll connect with other event colleagues, exhibitors, and mentors. Experiential Marketing Summit 2020. Event Tech Live. EventTechnology Awards.
Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. 2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. HFTP Mid-South Atlantic Regional Conference . HITEC ORLANDO.
Event management is more than just planning events; it’s about creating memorable, engaging experiences that align with an organization’s goals. In this article, we’ll dive into the core aspects of event management, practical strategies, and the latest technology solutions shaping the future of events.
What matters most in eventtechnology in the year ahead? Having a partner that knows what the market wants now and which technologies will matter most is important, but with hundreds of options available, how do you find the right fit? Virtual amplifies in-person events in many ways. There’s no doubt about it.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Techsytalk Techsytalk is a digital platform with more than 550 members that bridges the gap between eventtechnology and the event planner.
Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, tradeshows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.
Use technology to enhance your networking events. Technology-enhanced networking can offer your attendees networking opportunities that go above and beyond traditional mix and mingle events. Here’s how to help your attendees make more meaningful connections.
Working with the event data company, APPA focused its attendee-marketing campaigns on other geographies, including Canada and Mexico, which were not affected by COVID at the time, and where a significant number of attendees had previously come from. In-Person Application. Data and DEI.
back to top March 2024 Conferences for Event Planners Event Name Event Date Event Location More Information ITB Berlin March 5-7, 2024 Berlin, Germany For more than 50 years the name ITB has stood worldwide for industry knowledge 365 days a year, networking and trendsetting events, whether in a virtual, in-person or hybrid format.
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