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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
How emerging AI and other technology will boost event humanity by putting attendee needs at the center of conference design Attendees expect more from events today and emerging technology is helping to deliver on those demands. It can turn that conversation into a training module and create blog and socialmedia posts. “We
Do you know the saying that at the back of successful socialmedia campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding socialmedia to the mix can be a bit too much. Stats All Event Professionals Should Know This 2018.
Editor’s Note : As part of Back Light, a series of articles sharing illuminating insider observations, we asked Geoffrey Wellen, chief customer care officer of 6Connex f or lessons learned from two years of virtual and hybrid events. Either way, meeting planners need to organize with both online and physical attendees in mind.
Knowing eventtechnology trends — and adopting the most valuable ones — gives planners and venues the competitive advantage. Studies show that using eventtechnology can increase attendance by 20 percent and increase productivity by 27 percent. . Discover top eventtechnology trends for planners and venues alike: 1.
Thankfully these thought leaders are quick to share their tips and tricks on how to get ahead in the world of events and hospitality. These 40, follow-worthy socialmedia influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. Meetings & Events.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
If you’re planning a virtual event, you’ll want to have a meeting with a virtual event production company ASAP. But going into a meeting with a virtual event production company unprepared will only drag on the process. Standard Event Questions. What are you struggling with most planning a virtual event?
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. Roughly speaking, planners divide their entire budget into several distinct ‘areas’ of the event.
This exciting event trend has been around for ages, but thanks to the speedy development of eventtechnology solutions, it has now reached brand new heights. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments. How To Gamify Events?
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in eventtechnology and event apps, the behind-the-scenes of the industry is still filled with old practices. Must-Go Conferences For Every Event Prof. Try This Shortcut.
Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. But how does one prepare for a career in event planning? Event planning is an umbrella term.
After the event, however, it was nearly impossible to keep all the attendees connected in one place. Instead, connections and event-related experiences were at best scattered across several socialmedia platforms. Enter event platforms: everything is stored in one place.
Hubspot’s INBOUND is an excellent example of event marketing. Its loyal attendees come year after year, enjoying space to meet and network, and learn about the newest technologies and innovations. After the event, they put all their content online on demand. 3 EVENT MARKETING STRATEGY TYPES. Promote Your Event.
Make sure you promote your event via the following: Organic and paid socialmedia Email marketing Webinars Custom landing pages Influencer partnerships The tricky part is finding a balance between your company’s typical marketing content and your event promotions.
Things to Watch Out for in Your Meeting Space. Over time, meetings have become more and more synonymous with experiences. In order to have a really productive experience, you have to veer completely away from the established reputation of meetings. Nail Your SocialMedia Promotion. Is it eventtechnology?
After all, what makes an incredible event is not the stage and the logistics, but the atmosphere and the positive emotional state of the attendees. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. Increase your presence on socialmedia. socialmedia wall).
Socialmedia glasses? How will all these new developments shape the events industry? This is the tantalizing topic Brian Ludwig, senior vice president of sales for Cvent , tackles in Smart Meetings’ most recent webinar, “One Step Ahead, Predicting the Future of EventTechnology.”. “It’s Teleportation?
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Event ROI.
Over time, we started building a big influence in the events industry. We started putting out more content, not just on production, but general event planning. We started getting asked to do eventtechnology, which became very impactful and important in 2020. How Did Smartphones Change The Events Industry?
Our iconic panel Corbin Ball of Corbin Ball & Associates , James Spellos of Meeting U , and Nick Borelli of Borelli Strategies are joining us and weighing in on the event tech trends. James Spellos of Meeting U ( @jspellos ). Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ).
” How Much EventTechnology Is Too Much? All these event tech trends might sound exciting to technology enthusiasts, but what about your average attendee? Kyle asks Brandt the question that they often tackle on this podcast: how much eventtechnology is too much?
Meetings don’t look how they used to. Today, planners are racing to adapt to trends that make conferences and events more engaging and dynamic than ever before. But when it comes to trends, where should meeting industry professionals put their focus? Here are five meeting industry trends that are changing the game.
Change is imminent — and in the meetings industry, it’s upon us. From more engaging, holistic experiences to the the bold new expectations of “bleisure,” event planners and suppliers are racing to adapt in an industry that’s as dynamic as it’s ever been. Millennials are the decision makers now.
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
CMOs earmark 24 percent of their annual budget to live events, so not understanding ROI is a major missed opportunity. With no clear line of sight into event activity, companies focus on the top of the sales funnel. They use basic metrics like number of attendees, leads generated and socialmedia mentions.
Sponsors need to feel like they can trust planners to deliver on their promises and meet sponsorship objectives. Event sponsors are not just a source of financial aid. They’re event partners who have their own interests and goals tied to the event. Promote your event sponsors before and after the event. .
However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. In fact, eventtechnology can not only reduce stress but increase planners’ productivity by 27%. That is huge!
We’ve reached the point of experiencing an event without actually having to be there in person. You’ll be thrilled to hear there’s a whole lot of benefits for event goers, presenters and planners too. You must look to your AV professionals here to meet your needs when organizing virtual attendance at events. Nearly half!
This video might help you understand the complexity behind projection mapping in events: Why is projection mapping used in events? Adds a memorable feature to your event. Is imminently shareable on socialmedia. to best prepare for your meeting and help you navigate through technical aspects and terms.
Modern communities live online , either on socialmedia and communication platforms or most recently, on event platforms. Where & How To Build An Event Community. When tackling the question of how to build an event community, we first need to define the online space where it can live.
What are event apps and their perks? How chat AI and event apps can tie in with your socialmedia strategy. AI matchmaking engines use data from socialmedia profiles of attendees and interpret it in respect to the event. Maximizing their space, time and personnel during the event.
The first time around, “I came here for Creative Event Team. And I was asked to speak at the meeting they had. And then Julius and I collaborated and built this; well, it’s his event, the Event Tech of the Year event”, he recalls. Thuy gives a shoutout to the event.
2022 is going to be our best year yet; we’ve embraced exciting new eventtechnology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. A list of best event platforms to use in 2022 ! The result?
Event tech native Nick Borelli: AI will remove the drag stuff so you can produce A+ events Nick Borelli, director of marketing for the ethical facial analytics company Zenus Inc., has good news for meeting professionals. AI is not just one more thing they have to learn to do their jobs. “It
Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Check out the epic resources mentioned in this episode: Event Key Performance Indicators: Metrics To Measure Your Events – #EventIcons Episode 124. Smart Meetings. Getting It: Your SocialMedia Guide: Learn how to build your personal brand (Book).
Learn more event labor through the article up top. Email Marketing Secrets for Event Professionals. Is email marketing still important in the age of socialmedia? This is why it’s very important to vet new eventtechnologies before adopting them. Is the tech a perfect fit your type of event?
Follow our iconic guests on Twitter: Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Alex Plaxen of Little Bird Told Media ( @APlaxen ). How Is Your Event App Security. Safety at Events – What Every Event Planner Needs to Know. What Do You Know About Virtual Reality For Events?
Promote your event on socialmedia and email, sending consistent reminders and offering early-bird perks, such as bonus content or a discount. When you’re hosting a virtual event, one of your biggest challenges will be making your audience feel like they’re physically there. State the benefits of attending.
Shelley Matheny of KidsAlong Events ( @smatheny3 ). Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). KidsAlong Events. Smart Meetings. Green Meeting Industry Council Northern California Network. Click here to subscribe via RSS (non-iTunes feed): Video & Audio or Audio Only. TONY ROBBINS.
Tech Companies – To Create Your Own Event App. All three of these eventtechnology companies have a variety of levels and tools that will assist you and your attendees and they all have a range of companies that stand behind each product. LineUPR creates affordable apps for a wide range of events. Eventscribe.
When are you holding the event? If the latter, do you have a socialmedia strategy in place to keep the interest alive until the actual release day? Here’s another thing to think about: Is the event held on an appropriate day? Try Social Tables today. Invite Media. Make it Social. Click To Tweet.
In today’s episodes, our very own Will Curran of Endless Events and Brandt Krueger of EventTechnology Consulting are taking you through their very best tips to keep focused and get work done on the road. Follow our iconic guests on Twitter: Will Curran of Endless Events ( @itswillcurran ).
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