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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. But its not only about using multiple platforms, its about how they are used. A strong strategy aligns platform purpose with content type to maximize impact.
Your brand went through the time and expense to set up a unique eventplatform; Whether it’s a web-based platform or an app, you have tons of fun features, tools, and resources in the platform for your attendees. But when it’s time to host your event, attendees aren’t using the platform. What’s going on?
How emerging AI and other technology will boost event humanity by putting attendee needs at the center of conference design Attendees expect more from events today and emerging technology is helping to deliver on those demands. It can turn that conversation into a training module and create blog and socialmedia posts. “We
Getting people hyped about your event requires a few tricks and at least one marketing maestro. Fortunately, with the help of socialmedia , things can be a bit easier. No matter what you plan to organize, know that you should never underestimate the power of socialmedia. Yes, socialmedia helps here too.
2022 is going to be our best year yet; we’ve embraced exciting new eventtechnology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. Which virtual eventplatform features to look for?
Do you know the saying that at the back of successful socialmedia campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding socialmedia to the mix can be a bit too much. Stats All Event Professionals Should Know This 2018.
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. Roughly speaking, planners divide their entire budget into several distinct ‘areas’ of the event.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of eventplatforms ! Most eventplatforms on the market offer both in-person as well as virtual event gamification solutions.
Our thriving community includes event planners, marketers, sponsors, technology providers, and more, and we’re all committed to improving our craft and the industry. As part of our ongoing commitment to progress and improvement, we’re changing platforms. I wanted to build an app people would use off socialmedia.”
Because hybrid events can be broken down into in-person and virtual constituents, many planners worry whether the hybrid event budget is going to double as well. Because virtual events are usually cheaper to produce than in-person events, the hybrid event budget will not be double the traditional event budget.
But 40% of events are expected to be virtual this year, and recreating the excitement of an in-person experience in an online setting can be a challenge. That’s where virtual eventplatforms come into play. For virtual events, the eventplatform is the venue. Benefits of Using Virtual EventPlatforms.
In one of our recent blog posts, we explained why eventtechnology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! No wonder it is one of the biggest event trends to keep an eye on in 2022!
By the way, communities can also become readymade sales and marketing reps for your business, so if you haven’t leveraged a community to market your events, you’re missing out. If you’re just starting out, you can create event communities on platforms like Facebook and Slack. What makes your event unique?
Event marketers understand that their community members need to have a chance to interact with their brand year-round, and that’s where eventplatforms come into play. Eventplatforms and other online platforms are a great way to connect with your community at any place, any time. Promote Your Event.
Is it when your attendee walks through the doors of your venue or logs on to your virtual eventplatform? Or is it much earlier, at event registration? Since event registration is the first point of contact for your attendees, we think it’s important to make the best of it! All The Exciting EventTechnology!
The Brew Crew explains everything in layperson’s terms and gives the listeners some advice about getting started in the exciting world of futuristic eventtechnology. Metaverse Events Double Down On Experiences. But why should event planners be excited about the notion of metaverse events? . Take web 2.0
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
On top of that, they also pave the way toward a more modern, multi-event strategy. Higher Quality Interactions At The Event. Despite various eventtechnology solutions that make the virtual audience feel like an equal participant at hybrid events, it’s nonetheless hard for the speaker to engage two audiences at the same time.
If you’re using the right eventtechnology, you can see how many people attended and stayed for the session’s duration. . These are technically two KPIs for event strategy, but they’re both valuable metrics for audience engagement. SocialMedia Mentions. To measure your success, look at socialmedia.
In this episode, Brandt welcomes back Kyle Kocinski, the Head Of Implementation at Endless Events, to fill Will’s shoes. Some of you might know him already as he joined the show in the past when the tech nerds talked about virtual and hybrid eventplatforms. ” How Much EventTechnology Is Too Much?
Eventtechnology wasn’t even a thing back then. And as we floated through the years, we saw a lot of returns on our early adoption of technology, particularly as it aligned with the community. . ” And then, there are socialmediaplatforms. Scott is proud of the virtual event they just produced.
They’re event partners who have their own interests and goals tied to the event. Event planners must find a good match in a sponsor and make sure they have a positive experience before, during, and after the event. Find events in your industry and see who their event sponsorship partners are.
Modern communities live online , either on socialmedia and communication platforms or most recently, on eventplatforms. Where & How To Build An Event Community. When tackling the question of how to build an event community, we first need to define the online space where it can live.
Over time, we started building a big influence in the events industry. We started putting out more content, not just on production, but general event planning. We started getting asked to do eventtechnology, which became very impactful and important in 2020. You could be engaging on the eventplatform.
Follow our iconic guests on Twitter: David Merrell of AOO Events ( @DavidMerrell ). Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Check out the epic resources mentioned in this episode: AOO Events – A multi-faceted creative company, specializing in event design and show production.
And with the right technology , the networking and interaction in online events can mimic the natural mixing and mingling of in-person gatherings.”. Meeting and event planners recognize these benefits, and are taking advantage of significant advances in virtual eventtechnology over the past 18 months.
Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Check out the epic resources mentioned in this episode: Corbin Ball & Associates – Meeting Technology Headquarters. Meeting U – Help people become more productive and comfortable with technology. James Spellos of Meeting U ( @jspellos ).
Increase your presence on socialmedia. Experiential events can be a goldmine for user-generated content. socialmedia wall). Here are some of the most essential ideas in the events industry. Remember: eventtechnology solutions alone are not enough to turn your event into a boundary-pushing experience.
However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. In fact, eventtechnology can not only reduce stress but increase planners’ productivity by 27%. That is huge!
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
They claim that event planners should take note. After all, the world-famous exercise equipment company has managed to grow a strong community through its content delivery, socialmedia presence, and audience engagement. Brandt admits that he never thought of Peloton content as a hybrid event case study.
This 2018, events are seen to better bring out the unique personalities of the audience, featuring intersections between various passions and ensuring everyone can experience occasions in a unique way. Event Professionals Go Back to the Lab. By gamifying the survey experience and utilizing socialmedia, you can do just that.
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. Cvent ’s event planning suite.
Give as much detail as you can when meeting with a virtual event production company. Virtual EventPlatform. A pivotal piece of your virtual event will be the platform. We’ve already covered the reasons why you shouldn’t opt for a jack-of-all-trades style of platform. Record/store the whole event?
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is eventtechnology?
Promote your event on socialmedia and email, sending consistent reminders and offering early-bird perks, such as bonus content or a discount. When you’re hosting a virtual event, one of your biggest challenges will be making your audience feel like they’re physically there. Produce Your Event in a Studio.
If your crowd is tech-inclined, you can add the survey to the event app you are using. Socialmedia. If they were let down by your event, offer actionable solutions to make your sponsors whole. Check Your Event ROI. Platform analytics. How pleased were you with this sponsorship opportunity in general?
So we built our HealthShield product, which uses our same AI chatbot platform. ” As the team signs off, Will wants to remind you to send them your questions and reach out to them on socialmedia using the #eventtechpodcast tag. If you think back to that time, many health forms were confirmed on paper.
One study shows that 44% of association members recognize the increasing importance of an event community. Eventplatforms are on the same page as they aim to monetize the concept of community; they are offering year-round subscriptions and thus edging closer to becoming fully-fledged community platforms.
CMOs earmark 24 percent of their annual budget to live events, so not understanding ROI is a major missed opportunity. With no clear line of sight into event activity, companies focus on the top of the sales funnel. They use basic metrics like number of attendees, leads generated and socialmedia mentions.
We love that they place a spotlight on recent events and what organizers did well, helping event profs everywhere find inspiration for improving their own events. It’s great that so many event industry blogs now have podcasts too! Creators of Q&A and polling platform Sli.do Eventbrite. Socialtables. Techsytalk.
Limiting socialmedia access for improved mindfulness. Some events will continue to push socialmedia involvement hard, but we’re seeing a trend develop for some to steer clear. Instead, they are planning an unplugged event. Why shouldn’t your event be the one that takes a stand? Surely not.
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