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Eventsponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with eventsponsors. Step 1: Finding The Right EventSponsors.
Follow these six tips to blend eventpromotions with your 2023 marketing plan seamlessly. Create a Launch Plan Leading Up to Your Big Event Treat your event like it’s the biggest product launch of the decade for your company. Take time to outline the necessary steps to plan a successful event. What’s your budget?
This exciting event trend has been around for ages, but thanks to the speedy development of eventtechnology solutions, it has now reached brand new heights. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
They told me they have this brand new software, they’ll promote it, sit back, and watch the money roll in. ” Because they have so much on their plates, event planners are usually more than willing to pay extra to have someone do that for them. How can they know whether an eventtechnology solution will be well-supported?
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
Event marketing is a type of marketing that leverages the power of human connection and experience to reach a pre-established set of goals. Organizations use event marketing to: Promote the brand to a larger audience. Create a comprehensive event timeline for all planning aspects: operations, marketing, designers, and vendors.
On top of that, they also pave the way toward a more modern, multi-event strategy. Higher Quality Interactions At The Event. Despite various eventtechnology solutions that make the virtual audience feel like an equal participant at hybrid events, it’s nonetheless hard for the speaker to engage two audiences at the same time.
Welcome to the golden age of eventtechnology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What matters is that your event software does what your goals require it to do.
While you can’t force every attendee to use your event platform or app, maximizing adoption is essential to get more value out of your event. Through a platform, you can gather data, share resources, and even increase the visibility of your eventsponsors. Promote the App Before Your Event.
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
Finding a partner or a sponsor oftentimes isn’t easy. However, if you’re tight on cash, you need to try and look for sponsors or partners. Consider theme and purpose of your event and then look for organizations that might want to align themselves with your particular theme. Of course, you have to give something in return.
What better way to learn more about the exciting world of eventtechnology than listening to an awesome product spotlight episode of the Event Tech Podcast? Today, Will and Brandt bring two guests in to hear an unbiased review of Accelevents , an all-in-one hybrid, and virtual event management platform.
2022 is going to be our best year yet; we’ve embraced exciting new eventtechnology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. A list of best event platforms to use in 2022 ! The result?
In this special edition of Smart Moves, get to know Kim Niederman, the new CEO of GlobalMeet GlobalMeet , a leader in virtual eventtechnology, announces Kim Niederman will serve as the company’s CEO. GlobalMeet’s eventtechnology makes fully interactive, live events available for audiences numbering over 100,000.
Run social media campaigns to promote meetings and compile hashtags for attendees to use. Leverage the meeting technology to reach these attendees by including features such as live translation and closed captioning. Read More : 8 Engagement Tips for Your Next Hybrid Event. Continue to train staff on hybrid meeting planning.
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsoredevents. . What is eventtechnology?
But how do you measure the impact of these efforts and ensure they’re helping you reach your event goals? Pairing a solid set of KPIs with the right eventtechnology solution can help gather the most critical data in one place, giving your team the information needed to make data-driven decisions. . Discount Code Redemptions .
New EventTechnology Our Experts Are Excited About. The latest technology trends can improve your events and help you better prove your return on investment (ROI). In the age of the digital transformation, new forms of event tech seem to be popping up nearly every day. How can event professionals keep up?
Highlight your sponsors in organic ways. Think of ways you can join forces with your sponsors and have the attendees interact with both your products at the same time. Here are some of the most essential ideas in the events industry. Design your events with the experience in mind and use technology to support you in that vision.
The events industry space has witnessed a major advancement in eventtechnology solutions throughout the pandemic. In an all-virtual world, event platforms became the new venues. Incentivize members to invite their peers by moving them up on the waitlist the more they promote it. Step 4: Plan In-Person Events.
The marketing team will focus on eventpromotion , communicating with attendees and donors, and generating buzz around the big day or night. This team plays an integral role in creating the voice behind your event and will help convey your committee’s passion to further a great cause. Sponsorship. Fundraising.
Adding conference event apps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. A great app will also allow you to track your ROI and monetize sponsors. How can you leverage your app to include sponsors?
How do you rise above the clamor and ensure your event doesn’t just become another date on a crowded calendar? What are creative ways to promote an event that everyone else isn’t already doing? Ready to transform your event from just another event listing to the talk of the town? What is eventpromotion?
But they require a few tweaks to ensure your audience feels like they’re part of the event – even if they’re sitting at home on their couch. Here’s a recap of all the best practices we’ve learned in the last two years as an event management company. Promote the Event on Several Channels.
Event planning is all about connecting through stories – even when it’s virtual (10-minute video). And if our purpose in life as event planners is to promote human connection and foster powerful bonds, we can’t forget about the importance of storytelling. Do we need to use eventtechnology that looks like the Sims?
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.
Here’s what technology journalist Michelle Bruno, MPC, CEM, CMP, senior strategist at eventtechnology company DAHLIA+Agency, had to say about tech trends. Michelle Bruno What one eventtechnology trend do you predict will have a big impact on business events?
Of course, the obvious place would be setting relevant goals, which should span not just one event but the whole series of them. Of course, there are the various tools of promotion and the whole registration affair which needs to be as smooth as possible. Those should also be in line with the company goals. Sounds like a handful?
One of the most important pieces of working with stakeholders is to align on how you’ll determine the success of the event based on the purpose. One of the most important pieces of working with stakeholders is to align on how you’ll determine the success of the event based on the purpose.
You need to see a return on the time, money, and resources you spent planning the event. Goals like “Promote the launch of our new product” or “Connect with industry leaders” are a good place to start. If an in-person event is still too expensive for your pharma event, opt for a virtual event instead.
You can use that information to promote those well-performing speakers and exhibitors more heavily in marketing blasts, whether to draw more attendees to your current event or your next one. You can also build better relationships with eventsponsors when you collect insightful data. The same goes for exhibitors.
With that being said, for event organisers, leveraging hybrid eventtechnology can help improve the event’s overall quality, providing a better guest experience, and ultimately, attracting more attendance. EventTechnology: The Concept. EventTechnology: The Concept.
Marketing The marketing team will focus on eventpromotion , communicating with attendees and donors, and generating buzz around the big day or night. This team plays an integral role in creating the voice behind your event and will help convey your committee’s passion to further a great cause.
In this post, we’re going to dig into why signs really matter and, more specifically, how choosing the right sign can have a strong impact on the success of an event, the promotion of a business, and so on. Save this guide for your next big event and order event signage that’s sure to make an impact.
This article explains how to make the most of eventtechnology in 2023. Read on for top tools and techniques to enhance events for attendees and stakeholders and maximize return on investment. What Is EventTechnology? Without event planning and management technology, processes are time-consuming.
Read “ 7 Ways To Ensure Your Event Champions Diversity and Inclusion.”. According to MeetGreen, 70% of an event’s footprint comes from attendees, speakers, and sponsors flying to the venue. You increase event ROI. Because hybrid events enable you to reach more people and are easier to scale, they deliver better event ROI.
Who is the target audience, and how can the event address their interests? What’s the right digital experience for attendees, sponsors and speakers? In this phase, resources like Eventtia’s Event Planning Checklist can be invaluable. What are the essential resources, such as venue, equipment, and personnel?
In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. 4 Ways To Prove ROI to Sponsors.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.
To help you keep track of every step of the event-organizing process, we’ve put together a comprehensive event strategy guide focused on these five steps: . Plan the Event. Launch the Event. Promote the Event . Manage the Event. Wrap Up and Measure Event Success. Set Event Ticket Pricing.
These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. Event Marketing. Sponsor and Exhibitor. Consider this your event software features checklist. Event Management. The best events are interactive. Media and Video.
“Events are essential to any marketing strategy — to build brands, communities, and sales pipeline. That’s why we’re doubling down on our Event Experience OS. We want to elevate the experience for attendees, sponsors, exhibitors, and organizers.”. Earned Business Intelligence Group’s 2022 BIG Innovation award .
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% of attendees say they expect in-person conferences to use modern technology (e.g.
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