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Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
New EventTechnology Our Experts Are Excited About. The latest technology trends can improve your events and help you better prove your return on investment (ROI). In the age of the digital transformation, new forms of event tech seem to be popping up nearly every day. How can event professionals keep up?
Events should be part of an overarching marketing plan. Savvy companies use data gleaned from events to improve other pieces of their sales and marketing programs. Then, they conduct customized outreach that converts more prospects and keeps customers engaged year-round.
The benefits of an event app are clear for attendees, sponsors, planner and everyone else involved. You’ll need to market your event app! A good marketing strategy includes messaging the attendees (and prospective attendees) via many channels. As you spread the word about the app, they’ll also hear about the event.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
With that being said, for event organisers, leveraging hybrid eventtechnology can help improve the event’s overall quality, providing a better guest experience, and ultimately, attracting more attendance. EventTechnology: The Concept. EventTechnology: The Concept.
AI-driven matchmaking algorithms can suggest potential connections based on attendees’ profiles, interests, and objectives to improve the relevance of networking prospects. This helps to keep your eventtechnology “sticky” and extends its shelf life. The two main challenges this addresses are convenience and engagement.
Using Reactive AI to Build Better Event Experiences In the event world, reactive AI makes content easier to consume, speeds information delivery, and generates better ROI for exhibitors and sponsors. Will AI start to push prospective attendees and exhibitors toward more specialized, niche events versus larger shows?
Add songs your speakers choose and keynotes or songs tied to the event’s theme. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Promote Wearable EventTechnology Today’s attendees are hungry for high-tech event experiences that deliver more value than traditional events.
In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. 4 Ways To Prove ROI to Sponsors.
Here are some common goals you may want to include in your event strategy: Increasing brand awareness. Educating prospects. As much as we’ve changed and improved technology to be able to connect with people, nothing yet replaces real-time, face-to-face interactions in terms of creating new opportunities.”. Generating leads.
The Role of EventTechnology in ROI All-in-one event management software not only makes it possible to measure otherwise inaccessible data, but it also makes measuring holistic data a heck of a lot easier. Sure, we’re an eventtechnology company, so there’s a good reason why we’d want this to be the case.
Once the event wraps up, your team will be reenergized for whatever’s coming next. Generating Leads Events are the perfect place to meet new business prospects and capture leads. When will the event take place? How will speakers, sponsors, employees, and attendees get to the venue from their hotel?
Not to mention, you’ll also need to manage separate costs and logistics for these two aspects of the event, including potentially two different marketing budgets. You should look for a virtual event platform like Eventtia that allows real-time interaction between your physical venue and your virtual attendees.
Many talents will charge lower for a virtual event, and you can also save on travel and accommodation costs. This will also mean more flexibility for prospective attendees to ‘attend’ the event from anywhere and on any device. Internal Virtual Events. How To Host a Virtual Event: Actionable Tips.
Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. However, according to research by Forrester, only 18% of eventtechnology providers say their clients can measure their return on investment (ROI). The good news: Technology is available to lend a hand.
Identify required documents, both those required by the event team (internal) and external stakeholders like sponsors, talents, and vendors. Securing event sponsorships. Create a shortlist of prospectivesponsors and then create well-written sponsorship proposals for each (keep them personalized if possible.)
(Courtesy Lippman Connects) Standing out as an exhibitor at trade shows and other events isn’t easy. The cofounders of Backtrack, an AI booth sales assistant app, realized that they needed a novel way to help them connect with prospects at the Exhibition and Convention Executives Forum (ECEF), held May 29 in Washington, D.C.
For example, if your event is physically hosted in LA while some of your virtual attendees will attend the event from Singapore, we’ll need to try to accommodate the 15 hours difference as best as you can. Technology and logistics concerns. Choose a venue that can support your hybrid event’s concept, aesthetics-wise.
Gartner® published its inaugural Magic Quadrant™ for EventTechnology Platforms a few weeks ago, and Bizzabo was named one of three market Leaders. For us, it validates that we’re helping to shape the industry, introducing new innovations in eventtechnology, and leading the way into a new era of event experiences.
Federbush gave the example of how a major pharmaceutical company used analytics and generative AI to determine which health-care providers would be attending a show where the company was a sponsor and exhibitor (see slide below).
Uncover why knowing who you are at your core, doubling down on your strengths, understanding your weaknesses, and going beyond your comfort zone will deliver personal and relevant results for your audience; and learn how eventtechnology can make all of this possible. Sponsored by: . .
Technology like interactive displays and social media walls can encourage attendee engagement by enabling real-time interactions and content sharing. Additionally, digital signage allows event organizers to share information dynamically, guiding attendees through the event and showcasing sponsors.
To prospect: Community networking events, membership drives, and corporate open houses can help businesses locate new prospects and expand their audience reach. To sell: Corporations host tradeshows, product launches, and other sales events to promote their product or services.
Collect rich attendee and digital event data including per attendee engagement scores, session & web analytics, and dynamic surveys for faster, smarter follow-up. Provide key stakeholders with the insights they need to maximize event ROI and profitability – challenges that planners and marketers often face with virtual events.
With a hybrid event, we can get all these benefits in a single event. Understanding the locations and different time zones of all prospective attendees is the key to tackling this issue, and while it might not be a perfect solution, ensuring the event recording is available as on-demand content can be viable.
Think about the unique stories and history your venue has to offer clients and prospects and craft stories around those spaces. Simply sharing stories more frequently may make clients and prospects keep you top of mind more often. Look at how many major clients or prospects you have today. Show and Tell Stories.
Also, a common misconception is that a corporate event is hosted only for employees or other internal stakeholders. In certain cases, a company can hold a corporate event for both internal and external audiences or even the public. For example, a music festival fully sponsored by a brand is an external corporate event.
The Complete Guide to Hosting Successful Networking Events Wondering how to keep your audience engaged at virtual, hybrid, or in-person events? In this guide, we delve into how to provide meaningful event networking opportunities to attendees, sponsors, and exhibitors. There’s an old saying: It’s not what you know.
sizzle reels, on-demand video) Not sure where to start researching the best event website builder? Source : Customer Contact Week Virtual Event: Event Strategy Forum Bizzabo's Event Strategy Forum website condensed as much information as possible on the main landing page to keep prospective attendees interested and enticed to register.
Well, that depends on the event marketing tools you use. Innovative event marketing tools can help captivate your audience, create buzz, and accelerate your event’s success. A staggering 78% of event planners use more eventtechnology post-pandemic to push boundaries and take charge of their event marketing.
But no matter the technology you choose to increase engagement, the general rule is that it should enhance the attendee experience, and not be a distraction. To guarantee that outcome, it’s important to set the foundation for your eventtechnology to thrive and for attendees’ engagement experiences to have a lasting impression.
Audit your event management platform to see if you can report on your defined data points. Your event software should let you collect professional titles, industries, company size, customers, prospects, countries, and more. Leverage the data to paint a picture of your event attendee personas.
Personalized communication can increase engagement rates and make prospective attendees feel valued. Maximize partnerships and sponsorships: Collaborate with industry partners, sponsors, or local businesses to expand your event’s visibility.
BMF Media is a collective of Cultural Engineers headquartered in NYC with a grasp on the global market, serving as a full-service experiential marketing agency for: event design and production, brand marketing, sponsors, and more. PMG is much more than an event marketing company. Bolt Marketing Group. Portland, OR. Dallas, TX.
Analyzing the Intent & Motivation Behind the Numbers Related to the previous point, one of the key points event managers and meeting organizers should consider when designing an event intelligence strategy and structure is the intent and motivation they want to unearth.
The Definitive Guide to Event Registration This guide will teach you how to create a successful event registration strategy and help you deliver the best registration experience for your attendees, exhibitors, and sponsors. Drawing people into your event often starts with a great-looking event website.
Bespoke Audio Visual Toronto, ON Bespoke AV is a full-service live eventstechnology company, specializing in virtual event production and on-site live events. D3G Productions Orlando, FL D3G specializes in crafting custom digital signage solutions for corporate meetings and events. Dynamic Events, Inc.
Welcome to the golden age of eventtechnology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What matters is that your event software does what your goals require it to do.
Here, we cover the top 19 trends which promise to shake up event planning and hospitality in 2019 and beyond. Industry Performance Trends Attendee Experience Trends Meeting Destination Trends EventTechnology Trends Meeting Design Trends. Just as events can partner with rideshare apps, so too can venues on a long-term basis.
Repeat offenders also risk developing a reputation for exclusion that can harm an event’s brand and make it less attractive to prospective attendees, speakers, and sponsors – not to mention the human resources required to run them. A direct and effective way to do so is simply to use the mobile eventtechnology to ask.
But here’s the thing no one’s talking about; sponsorship and sponsor ROI. As the events industry continues to heat up , the growth and scalability of your event strategy will rely on eventsponsors. And yet, securing sponsorships is one of the trickiest challenges for even the most experienced event organizers.
Pardot: Drive B2B event success with smarter lead nurturing Pardot , Salesforces B2B marketing automation solution, excels at nurturing high-value prospects and tracking detailed interactions across multiple channels. For conference organizers targeting business decision-makers, Pardot provides the tools to drive meaningful engagement.
Optimize event logistics: Ensure a seamless experience for attendees by managing logistics like catering, schedules, and technology. Engage your attendees: From gamified event apps to personalized agendas, discover fresh ideas to make your event unforgettable. Tease the event on social media. Win-win, right?
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