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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Eventsponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with eventsponsors. Step 1: Finding The Right EventSponsors.
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
This exciting event trend has been around for ages, but thanks to the speedy development of eventtechnology solutions, it has now reached brand new heights. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments. Gamification Ideas.
Make sure you promote your event via the following: Organic and paid socialmedia Email marketing Webinars Custom landing pages Influencer partnerships The tricky part is finding a balance between your company’s typical marketing content and your event promotions. To find eventsponsors, you must start your search ASAP.
In one of our recent blog posts, we explained why eventtechnology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! No wonder it is one of the biggest event trends to keep an eye on in 2022!
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
Consider that virtual photo booths may not be new to the scene, but they’re still a good way to engage event attendees by allowing them to take pics, add backgrounds and overlays, and post them to socialmedia. And speaking of socialmedia, don’t overlook this now-old friend. Leverage meeting analytics.
Since event registration is the first point of contact for your attendees, we think it’s important to make the best of it! In this blog post, we explore how to set up event registration and mention exciting features that will take your event to the next level. All The Exciting EventTechnology!
Increase your presence on socialmedia. Experiential events can be a goldmine for user-generated content. socialmedia wall). Highlight your sponsors in organic ways. Think of ways you can join forces with your sponsors and have the attendees interact with both your products at the same time.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
On top of that, they also pave the way toward a more modern, multi-event strategy. Higher Quality Interactions At The Event. Despite various eventtechnology solutions that make the virtual audience feel like an equal participant at hybrid events, it’s nonetheless hard for the speaker to engage two audiences at the same time.
Follow the SMART goals tool and decide your criteria for event success. Create a comprehensive event timeline for all planning aspects: operations, marketing, designers, and vendors. Decide your marketing channels to promote your event: socialmedia, email marketing, podcasts, blogs, ads, etc. Promote Your Event.
Determining a set of event marking KPIs, or Key Performance Indicators , provides an objective, measurable way to use data to track marketing efforts and fine-tune your strategy to ensure the greatest impact and ROI. . But how do you measure the impact of these efforts and ensure they’re helping you reach your event goals?
Modern communities live online , either on socialmedia and communication platforms or most recently, on event platforms. Where & How To Build An Event Community. When tackling the question of how to build an event community, we first need to define the online space where it can live.
While you can’t force every attendee to use your event platform or app, maximizing adoption is essential to get more value out of your event. Through a platform, you can gather data, share resources, and even increase the visibility of your eventsponsors. Improve Your Event App’s Performance.
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
2022 is going to be our best year yet; we’ve embraced exciting new eventtechnology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. A list of best event platforms to use in 2022 ! The result?
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsoredevents. . What is eventtechnology?
CMOs earmark 24 percent of their annual budget to live events, so not understanding ROI is a major missed opportunity. With no clear line of sight into event activity, companies focus on the top of the sales funnel. They use basic metrics like number of attendees, leads generated and socialmedia mentions.
Adding conference event apps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. A great app will also allow you to track your ROI and monetize sponsors. How can you leverage your app to include sponsors?
But at the end of the day, when meeting with a virtual event production company, you’ll still want to offer as much information as possible on this front. What existing eventtechnologies do you already have for registration and/or networking? Which one would fit your event best? Record/store the whole event?
In fact, it’s increasing in popularity because it’s a vehicle for video trends in events. You really can project anything – from sponsor branding, all the way through to cinema-style narratives. This video might help you understand the complexity behind projection mapping in events: Why is projection mapping used in events?
Promote your event on socialmedia and email, sending consistent reminders and offering early-bird perks, such as bonus content or a discount. When you’re hosting a virtual event, one of your biggest challenges will be making your audience feel like they’re physically there. State the benefits of attending.
And I attended the feature leaders forum that IMEX sponsors and handles, and it’s kind of like a mini IMEX. Because it inspired me a lot after we recorded the personal attendee strategies” The SocialMedia Magic In The IMEX America 2019 Highlights. Thuy gives a shoutout to the event.
This team plays an integral role in creating the voice behind your event and will help convey your committee’s passion to further a great cause. Your logistics team will be responsible for the execution of the event. Pro tip: In our experience, we’ve found that individuals in full-time sales roles do well on in a sponsor-focused role.
Today the iconic Hugh Forrest of SXSW joins us to discuss everything an event planner would want to know about the event. We will discuss how the South by Southwest Interactive Festival turned into the event it is today. How they work with sponsors and brand activations. Subscribe now to watch live! (We’ll
In one of our recent blog posts, we explained why eventtechnology should be the building block of your event strategy. We’re talking about the community model: one of the most exciting event trends of 2022! No wonder it is one of the biggest event trends to keep an eye on in 2022!
The #EventProfs community is a strong network of event professionals who’ve come together worldwide to share their ideas and insights and seek support in the ever-evolving event industry. I wanted to build an app people would use off socialmedia.” And for a while, event tech platforms seemed to share that vision. “As
What stands out is their focus on leadership and building relationships – whether with your audience or sponsors. With a big tech focus, you’ll find plenty of reads on socialmedia and apps, among more general event industry news. Connect Association. Techsytalk. MeetingPlay.
The difference between AI and most technology like socialmedia is that it doesn’t put distance between people,” he said. The term “artificial intelligence” has been around for decades as a description of a technology that learns. How can you refine the question to get what you really need?
With that being said, for event organisers, leveraging hybrid eventtechnology can help improve the event’s overall quality, providing a better guest experience, and ultimately, attracting more attendance. EventTechnology: The Concept. EventTechnology: The Concept.
Some events may benefit more from a strategy relying mostly on small partnerships and local SEO (ex: weekly farmer’s market), whereas others may require an ad-heavy strategy that does most of the heavy lifting on socialmedia (ex: industry conference. Is your event the perfect answer to their query?
A lack of branding isn’t the end of the world, but using Zoom for a virtual event will make attendees think that Zoom is an eventsponsor. . With a virtual event platform, you can white-label the platform and keep attendees focused on your brand. Increased audience engagement.
This team plays an integral role in creating the voice behind your event and will help convey your committee’s passion to further a great cause. Logistics Your logistics team will be responsible for the execution of the event. As we mentioned before, sponsorship can make or break your event. Identify your opportunity.
A branded, in-app event experience can increase brand equity, drive attendee engagement, grow your event community, and help sponsors engage with their audience more effectively. Another idea for boosting engagement is to partner with an event software partner that offers high-tech wearables. Settle on Event Branding.
For example, event signage can be used to: Advertise sponsorships Display product information Drive brand awareness Interact with event attendees Guide customers to a location Promote products and events Encourage attendees to share content on socialmedia . 10 event signage ideas that stand out.
If an in-person event is still too expensive for your pharma event, opt for a virtual event instead. All you need is the right eventtechnology platform. Promote Your Event Where is your audience? Market your event where more pharma folks will see it.
And how can technology not only support networking, but create new networking modes and opportunities? Virtual Networking Virtual events should represent all of the networking potential of socialmedia. This helps to keep your eventtechnology “sticky” and extends its shelf life.
Do a deep dive on your event for possible issues. These include: Challenges with sponsors, performers, or speakers, including pulling out at the last minute. Weather events or natural disasters. Event Experience Leaders know how different contracts look these days. Stage One: Adapt. Conduct a Risk Assessment.
These technologies can also host VR competitions, allowing attendees to earn points based on their performance in themed games or simulations, enhancing engagement and excitement while making the event more memorable. Puzzle challenges: Incorporate puzzles related to the event’s theme that attendees can solve throughout the event.
Adding your venue’s socialmedia icons and online booking link is also mighty handy, as well as perhaps a photo for those that met you recently. Consider sponsoring a charity event, serving on a non-profit board or donating your venue space for a meaningful event in your community. Cherish more Charities.
Read “ 7 Ways To Ensure Your Event Champions Diversity and Inclusion.”. According to MeetGreen, 70% of an event’s footprint comes from attendees, speakers, and sponsors flying to the venue. You increase event ROI. Because hybrid events enable you to reach more people and are easier to scale, they deliver better event ROI.
In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. 4 Ways To Prove ROI to Sponsors.
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