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The pandemic normalized virtual events , improved their production quality, and sped up the adoption of event platforms. With it comes the community model: an opportunity to stay connected with your audience, exhibitors, and sponsors throughout the entire year rather than just for several days.
As the scale and importance of these gatherings continue to grow, the need for more sophisticated and efficient event lead capture mechanisms has also increased. Exhibitors, organizers, and sponsors all must capture leads, score leads, and retrieve them post-event for meaningful follow-up.
Event Intelligence Use Case: Providing ROI to Exhibitors An important use case for event intelligence is proving ROI to exhibitors. According to a whitepaper published on Meetings and Conventions : “According to our recent survey of event organizers, proving exhibitor ROI was identified as their biggest challenge.
From creating personalized attendee profiles to designing custom event apps, the ability to create a seamless and cohesive experience will make your event stand out in the attendees minds. Think VIP networking sessions, custom matchmaking for sponsors, and even AI-powered personalized agendas.
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