The MICE Blog

OCTOBER 21, 2024

Frankfurt Airport Marriott Hotel and Sheraton Frankfurt Airport Hotel & Conference Center are located under one roof, so guests have added convenience for both their stay and events. Top choice for large events in Europe The location of both hotels is highly strategic, because it offers easy accessibility for international events.

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Smart Meetings

MARCH 14, 2025

Print media is making a compelling comeback as a trustworthy and memorable marketing tool. For hotels aiming to stand out in a competitive market, combining print and digital methods can elevate campaigns and create a lasting impression on potential guests. Ready to get started? Lets create something memorable!

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Smart Meetings

MARCH 18, 2025

For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs.

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Smart Meetings

JANUARY 24, 2025

In search of comfortable-yet-affordable accommodations for your next meeting or event? City Express by Marriott is gearing up to offer options in four new markets. Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier. just became easier.

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Smart Meetings

NOVEMBER 8, 2024

Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). In her role with DI, Pace will be responsible for the strategic development and implementation of all of the association’s marketing initiatives.

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Endless Events

MARCH 3, 2022

A while ago, the Event Brew talked about social networks , wondering whether it was time to log off. If that truly is the case, another question quickly arises: how to promote events without social media? How effective is social media marketing anyway? How To Promote Events Without Social Media? .

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Endless Events

JUNE 13, 2022

Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten event technology trends. Most of the trends have gotten their own standalone Event Tech Podcast episode already. And what do NFTs have to do with events?

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Endless Events

MAY 20, 2022

Let’s talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtual events, hybrid events are complex, versatile, and hard to budget for. When it comes to hybrid event budgets, let the audience and event goals be your guide.

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Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.

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Smart Meetings

JANUARY 10, 2025

One of our biggest challenges is global competitionother countries are stepping up their game, investing heavily in tourism infrastructure and marketing, reported Dixon. as the ultimate destination for leisure, business events, and cultural experiences, he concluded. Department of Commerce, he said. truly extraordinary, he said.

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Advanced Travel and Tourism

NOVEMBER 20, 2024

Kentucky Department of Tourism Commissioner Mike Mangeot shared an overview of the current Kentucky Tourism marketing campaign and shared a brand-new video and campaign to promote the wonders of the state. Sports Marketing is an increasingly powerful growth strategy for small and medium sized destinations in the state.

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Convene by PCMA

OCTOBER 21, 2024

Compared to last year’s Meetings Market Survey, almost twice as many event organizer respondents to this year’s survey are including sustainability requirements in their RFPs. Below find a sneak peek at these and other sustainability practices event organizers said they have adopted over the last year.

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Travel Daily Media

NOVEMBER 3, 2024

The post Phetchaburi, Thailand to host PATA Destination Marketing Forum appeared first on TD (Travel Daily Media) Travel Daily Media. Phetchaburi in central Thailand has been announced as the host city for this year’s PATA Destination Marketing Forum.

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Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Event planning is an umbrella term.

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Endless Events

AUGUST 8, 2022

Event chatbots are becoming increasingly common in the event industry. While chatbots are helpful when engaging communities during events, they can also be an excellent tool if you want to implement the community model and engage your attendees all year. . The Pandemic Affected Chatbots Too. Will agrees.

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Endless Events

NOVEMBER 8, 2022

You’re gearing up to plan your next event, but you already feel overwhelmed between finding a venue, planning your A/V, and picking the perfect caterer. Pulling off your biggest event of the year takes a lot of work, so there’s no shame in asking for some help. . A Google search opens up countless event companies.

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Advanced Travel and Tourism

APRIL 10, 2024

Our 2024 Travel Outlook survey highlights DMOs’ Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers.

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Endless Events

NOVEMBER 1, 2022

As an event planner, you know virtual and in-person events require a completely different setup. But before you get too entrenched in booking speakers or drawing up venue contracts, it’s best to think about how you’ll get results from an in-person event. And how can you get more mileage out of this in-person event?

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Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. Event Planning: An Exciting & Challenging Career.

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Advanced Travel and Tourism

OCTOBER 29, 2024

put on such an insightful event, we wanted to share some of our key takeaways from the conference below. Because TNHTA and Chattanooga Tourism Co. Before we dive into key takeaways, we certainly want to call attention to our neighbors who are still in need in Northeast Tennessee.

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Advanced Travel and Tourism

APRIL 10, 2024

Our 2024 Travel Outlook highlights DMOs’ Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers.

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Endless Events

NOVEMBER 29, 2022

Your brand went through the time and expense to set up a unique event platform; Whether it’s a web-based platform or an app, you have tons of fun features, tools, and resources in the platform for your attendees. But when it’s time to host your event, attendees aren’t using the platform. Improve Your Event App’s Performance.

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Endless Events

NOVEMBER 23, 2022

Events are an investment, and you need a strategy to get results. Your event strategy is the game plan for how you will get a return on this event. Whether it’s more leads or a boost in sales, the right event strategy will help you get what you need. . Overall Event Strategy KPIs. Post-Event Surveys.

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Endless Events

OCTOBER 4, 2022

Getting caught up in the glitz and sparkle of planning an event is easy. Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an event planner, you host events to get results. But even so, you’ve got to ensure your event is a money-maker for your company. ROI Percentage.

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Endless Events

NOVEMBER 15, 2022

After a nearly two-year hiatus due to COVID-19, the events industry returned in all its glory this year. A war in Ukraine , an inflation surge, and supply chain issues will impact event budgets in 2023. . The Annual ICE Report estimates that event-related costs will increase by 83%. The Return of Large-Scale In-Person Events.

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Endless Events

FEBRUARY 4, 2022

People used Zoom to host virtual events as well as catch up with their loved ones. Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Zoom also poses a challenge for event video storage. Let’s explore!

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Endless Events

NOVEMBER 4, 2022

The events industry is on the cusp of change. As we exit the pandemic era, companies are looking to understand how they can drive event-led growth and how events can, in turn, drive growth for their business; that’s why we’ve brought on a special guest for this episode of #EventIcons , Mark Kilens. How Mark Came to Events.

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Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.

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Smart Meetings

OCTOBER 22, 2024

9, 2024, she will step into the top executive position at the official destination marketing organization (DMO) and convention and visitors bureau (CVB) for the five boroughs of New York City. SDTA’s sales and marketing programs delivered a $30 to $1 return on investment—the highest in the organization’s history. Beginning on Dec.

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Tourism Tourism Preparation Travel 236

Convene by PCMA

DECEMBER 9, 2024

Business event planner respondents to Convene s 31st Annual Meetings Market Survey shared their biggest work challenges in open-ended responses, which fell into similar categories as the 2023 responses, but with budget woes taking the lead. Event logistics last-minute registrations continue to add to the pressure of executing events.

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Endless Events

SEPTEMBER 3, 2022

Community is the hot new buzzword in the events industry, and for a good reason. She brings 20 years of experience with business strategy, market research & insights, and consulting. Before they tackle the ROI of building an event community, Will asks Erica to share what got her to where she is today. . “I Let’s jump in!

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Convene by PCMA

JANUARY 6, 2025

The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical Wicked,” part of the film’s marketing strategy. Here are four ways to create the same marketing wizardry for your events and one cautionary tale.

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The MICE Blog

JANUARY 9, 2025

Though these initiatives were designed for a mega event, many can be adapted to suit events of any size and across various industries. The tournament aims to be a multicultural event where minorities feel represented and integrated, with a strong commitment to gender equality and a strict stance against discrimination and racism.

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Endless Events

FEBRUARY 14, 2023

Event planners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends. 2023 Event Trends Sneak Peek: What’s Inside?

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Smart Meetings

JANUARY 14, 2025

How to Help MICE Colleagues With the full extent of damage from the ongoing Los Angeles wildfires still being evaluated, many in the meetings and events industry are stepping up to find meaningful ways to support those impacted. Postponed Events: ACE Eddie Awards Mammoth Film Festival Critics Choice Awards (moved to Jan.

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Smart Meetings

MARCH 15, 2025

billion Canada market as headlines announced that Canadians are cancelling trips to the United States, selling their snowbird investments in Florida and Palm Springs and actively rejecting American-made products. Now that the luxury market is booming, experiential travel is doing particularly well.

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