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Performing a website audit is a critical step when it comes to understanding a critical piece of your marketing funnel, whether you’re seeing tons of traffic and conversions or none at all. The Bottom Line: A properly optimized website performs better and converts more users. Website Engagement Metrics. User Experience.
The past year has undoubtedly been the year of virtual events, thanks to Covid-19. But chances are, onlineevents are likely to stay even after the pandemic because of the many benefits they provide. But how does one decipher whether their virtual event has really been a success? Event Registration. Online Visits.
A while ago, the Event Brew talked about social networks , wondering whether it was time to log off. If that truly is the case, another question quickly arises: how to promote events without social media? Community is one way to go about promoting events without social media, but it’s not just any community that will do.
This week we’re diving into the dozy topic of how to plan a virtual event. And we’re not strangers to futuristic events here at Endless! We’ve covered topics such as how to plan an event without visiting the venue , how Virtual Reality can impact the events industry , and much more. The Beginnings.
Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? It hosts virtual events, roundtables, webinars, etc. regularly.
A year ago, the events industry had no choice but to master the art of virtual events. As restrictions are slowly lifting and the worst is hopefully behind us, we can glimpse into the future of post-Covid events. One of the greatest challenges the future poses is hybrid event interactions.
Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. This can include your blog, website, email campaigns and more. Paid media refers to marketing content you purchase, such as online ads. Optimize Your Website.
In today’s digital age, having a successful eventwebsite is essential for maximizing your event’s online reach. An eventwebsite serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios.
The hosts of Event Tech Podcast, Brandt Krueger and Will Curran, certainly do. In this week’s episode, Will and Brandt move away from pure tech talk and talk about virtual events for exhibitors. Unlike many would like to believe, the key to driving value in digital and virtual events is not necessarily cutting-edge technology.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. First, planners define their event goals – what they want to achieve with this event – and break them down into measurable event KPIs.
The events industry has been hit hard. Events need to consider new business models and revenue streams to keep themselves diversified and stable. Virtual events are one solution to the problem, but sponsors are rarely willing to pay the same rates for virtual events as they do for in-person events. Don’t worry.
For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. Understand Your Target Audience: Who Are Meeting & Event Planners? Define Your Unique Value Proposition Event planners are inundated with choices.
Today’s event planners rely on technology to get the job done. No matter if you’re managing multiple tasks related to an event, keeping your team in order, or communicating with clients, you’ll likely use a digital project management tool. There’s not one perfect tool for every event. Forget the pen and paper. Image via Trello.
If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success.
Event planners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends. 2023 Event Trends Sneak Peek: What’s Inside?
Last week I immensely enjoyed participating in a two-hour Zoom brain trust on moderating online panels. 5 mins: Scott shares some recent learnings from virtual events. 10 mins: Kristin shares some recent learnings from virtual events, and a quick overview of what’s in her book. Pre-event calls with panelists.
Planning an event takes a lot of time, but you know that the financial side of it can get expensive fast. Event sponsors. . Sponsors get the limelight at your event in exchange for cutting you a check. Sponsors get the limelight at your event in exchange for cutting you a check. Define Event Goals.
There was a 71% increase in online searches for sustainable goods — plus, public concern for the environment has grown by 16% since 2017. Fifty-nine percent of event planners say environmental responsibility impacts their event plans. Your sustainable events pledge needs to be super obvious. Minimize Shipping.
Lately, we’ve been diving deeper into the exciting world of hybrid events. In the form of hybrid event examples you can learn from! The result are these five incredible hybrid event examples that have taken place or will do so in the near future. Apple Special Events. Yes, we know you’ve been eager for this.
In today’s post, we’re discussing virtual event pricing. And you hired the best virtual event production company out there to help you put together an amazing experience. One of the hardest things to figure out is the virtual event pricing model. Should you charge the same you would for an in-person event?
As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Open video conference rooms before or after the event for attendees to hang out. How to Spread the Word.
Spring and summer are prime seasons for outdoor events. As the days grow longer and the weather invites gatherings in the open air, outdoor meeting and event spaces present a golden opportunity for hotels to boost revenue. A mix of day and evening shots can showcase your flexibility for any kind of event.
Learning about event Wi-Fi can feel like learning another language. Often when you try to research event Wi-Fi terms, best practices and more you are greeted with technical papers written by engineers. Today we are covering the most common event Wi-Fi terms you should know as an event planner.
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Generic proposals no longer suffice in this environment.
And we’ve been out there dishing out tons of content about successfully pivoting and producing virtual events. And by things, we obviously mean events! The three examples below were some of the best 2020 virtual events we saw. Let alone become one of the best 2020 virtual events! Salesforce World Tour Sydney.
Events are not simply about delivering valuable content and giving people some time to speak to each other. No – the magic of events lies in the overall experience your audience has. Today’s Event Tech Podcast guest knows this even though he’s not an event prof. What’s The Value Of Events?
It’s already been established that virtual and hybrid events will be the industry’s bread and butter for a while. But how much attention have you actually paid to the virtual event production aspect? How detrimental a low level of excellence is to the success of your event. Moving Towards Virtual Event Production.
The future of events is…Zoom? Yet, event professionals have the opportunity to create visionary events and plan meetings that replicate the vibrancy and liveliness that existed in person while enjoying the flexibility and safety that a hybrid/onlineevent provides. Zoom Meetings vs. Webinars vs. Events .
It’s time to take some notes and learn how to plan better virtual events! So as we all know, the events industry is witnessing a major shift. And many planners are looking to turn their in-person events into virtual events. This is why this week’s Event Brew is all about how to plan better virtual events.
What better way to learn more about the exciting world of event technology than listening to an awesome product spotlight episode of the Event Tech Podcast? Today, Will and Brandt bring two guests in to hear an unbiased review of Accelevents , an all-in-one hybrid, and virtual event management platform. Press play and join them!
Whether you’re hosting a small-scale networking event, a sprawling fundraising gala or a multi-day professional conference, generating buzz is essential for ensuring your event is well-attended by excited guests ready to engage with your work. Professional events hosted on college campuses are a perfect example.
Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? More than four billion people are online and more than three billion people are active on several social media platforms. Ignoring these metrics can lead to missed opportunities for the event and the company.
Ladies and gentlemen, it’s time to talk event tech on a budget! And if the Event Tech Podcast is your Bible on all things technology related to the industry, today we bring a brand new gospel. Not to mention the sort of technology you’d want for a large scale event! EventEvent Tech On A Budget: Where Are We?
This is especially true if your main audience online are based in Europe. If you want to read and hear more about event marketing, why not to subscribe to our blog ? Events Tackle the Importance of Security. From human threats to natural disasters, event professionals are responsible for their audiences safety.
Event AV design isn’t just about adding color and music to your events. That’s what one Grammy pre-event party just did using event AV design, as you can read below. That’s what one Grammy pre-event party just did using event AV design, as you can read below. Should I Gamify My Events?
It would only make sense that this effort spills into the event industry. Sustainable events are one of our top choices for 2018 Event Trends.The sustainable event trend is continuing to grow with no signs of stopping so it’s time to get on board! Creating sustainable events is key to being a responsible event planner. .
Local SEO for the Travel Industry Local SEO is crucial for travel and tourism websites because potential visitors often search for specific locations. To acquire as many of them as you can, you can collaborate on guest blogging, event sponsorships, or content projects. The more your site has, the better.
2022 is going to be our best year yet; we’ve embraced exciting new event technology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. Which virtual event platform features to look for? The result?
Investor meetings can be the single most important event companies produce throughout the year, and expectations start at perfection. Here are some of the top tips for hosting the best Fortune 500 investor meetings: Preparation Before the Event Get marketing involved in investor meetings. Aim for placing primary speakers at a 10 a.m.
A user-friendly website is key to a successful event. From the moment a potential attendee lands on your website, they should feel comfortable navigating and finding the information they need quickly and easily. A well-designed eventwebsite not only attracts attendees but also helps build anticipation and excitement.
Is your event safe from major event cybersecurity risks? Are you doing everything you can to secure your online data from attacks? As event profs, we hold so much data within our registrations, software, and events. in event tech, and how you can take steps to improve your event cybersecurity.
We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?
Although planning a safe event has always been part of the event industry, it’s at the forefront of event organizer’s minds now, more than ever. And with tech playing a larger role in event planning and production, not only do we need to be on top of physical threats, but cybersecurity concerns as well.
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