Smart Meetings

JULY 12, 2024

Lynn Willison and Rachel Englander Lynn Willison (left) and Rachel Englander (right), The Hutton Group – Inspired Meetings & Events The Hutton Group – Inspired Meetings & Events , a woman-owned and -operated boutique meeting and incentive planning company, brings in two new team members.

eCommerce 265

eCommerce Public Relations Site Selection Hospitality 265

Smart Meetings

NOVEMBER 16, 2023

Concise communication and teamwork heralds a successful event Editor’s Note: Putting an event together is a lot of work. Putting on a multi-day annual event is a higher level undertaking. Oakland Style, took a cue from New York Fashion Week, and looked towards The Town’s own creative community to help orchestrate the event.

Fashion 263

Fashion Public Relations Communications Communications 263

Smart Meetings

FEBRUARY 9, 2024

She will build on the resort organization’s people-driven culture to improve the physical and mental wellness culture throughout the organization using data-driven solutions. He will lead the organization’s sales initiatives through events, lead generation and customer engagement and work to increase hotel bookings across the city.

Hospitality 264

Hospitality Public Relations Promotion Tourism 264

Smart Meetings

MAY 31, 2024

Prior to this role, Kauffman was the founder and president of EPR+, a 17-year independent marketing, communications and public relations consultancy. Most recently, she served as the events and sponsorships coordinator at the Terra Bella Institute, in which she managed the coordination, budgeting and implementation of various events.

Hospitality 258

Hospitality Public Relations B2B Communications 258

Endless Events

DECEMBER 16, 2019

So, as you already know, the Event Tech Podcast is here to bring you the latest news in event tech. And, of course, the most interesting and groundbreaking tools that you can have available at your event. This is why we’re giving you the breakdown of one of the most appealing event software out there – Mixtroz!

Networking 194

Networking Events Conference Platform 194

Smart Meetings

OCTOBER 20, 2023

Ali Amin Ali Amin, One10 Leading travel, events, incentives and marketing services company One10 has appointed Amin EVP, Product Management and leader in SaaS product. Kate Yordi Kate Yordi, Visit Mesa Visit Mesa , the regional destination marketing organization for Mesa, Arizona, has expanded its team with the promotion of Yordi.

Hospitality 264

Hospitality Public Relations Incentives Management 264

Smart Meetings

MARCH 29, 2024

Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and public relations director. Following her addition to the team as reservations agent in 2020, DiBernardo quickly rose through to the roles of event manager, then sales manager, before her most recent role as senior sales manager.

Tourism 255

Tourism Tourism Promotion Hospitality 255

Advanced Travel and Tourism

AUGUST 22, 2023

When the CEO is familiar with the content plan, they can provide valuable insights, ensuring that the marketing strategies align with the organization’s overall goals. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing 246

Marketing Marketing Social Media Communications 246

Smart Meetings

AUGUST 23, 2023

Jeanette Spain Jeanette Spain Spain is director of marketing and public relations to oversee all promotional facets of Whim Hospitality ’s numerous branches, including large-scale event management across Camp Lucy ’s upscale 41-room resort, restaurant and four wedding venues.

Hospitality 241

Hospitality Promotion Public Relations Consulting 241

Smart Meetings

APRIL 11, 2023

According to Dana O’Malley, CEO of Kindred Public Relations representing Aleenta Resorts & Spas, the producers of the hit show say the new season in Thailand will be focused on “eastern religion and spirituality.” An organic farm is on the premises as well as farmers market and Aleenta’s Beach Café.

Culture 242

Culture Incentives Public Relations Tourism 242

Solimar International

MAY 8, 2022

Learn about one of the most interesting Virginia Destination Management Organizations here. What is the role of Virginia Destination Management Organizations in working with this national brand? I received a degree in Communication with a focus in Public Relations from Virginia Tech.

Destination Management 98

Destination Management Organization Management Tourism 98

Social Tables

JULY 31, 2018

Planning fundraising events successfully comes with it’s own unique strategy and plenty of moving parts. In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. Build a great team.

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

JULY 15, 2024

Using this type of reactive AI at events could allow planners to track attendee sentiments in real time. Events that don’t quickly find their way onto the AI adoption curve are destined to be out-innovated by the competition. Answer common questions, offer recommendations, and drive engagement.

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

JANUARY 6, 2025

Here are four ways to create the same marketing wizardry for your events and one cautionary tale. You can give an event the Wicked treatment by rethinking how existing messaging and channels resonate with new audiences and where there may be opportunities to create more authentic content and emotional engagement.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Convene by PCMA

DECEMBER 11, 2024

Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. For the year ahead, we predict AI will transform global audience acquisition and engagement.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. The last two decades have seen the rise of mobile devices, app stores, and social media.

Website 111

Website SEO Automation Social Media 111

Convene by PCMA

OCTOBER 4, 2021

More than 90 percent of event participants responding to a recent survey said they are not opposed to additional health and safety protocols at events like Informa Markets’ MAGIC Pop Up Orlando earlier this year. Events are controlled environments. Attendees want in-person events. Yet, research conducted Aug.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

JANUARY 12, 2023

While getting attendance and revenue to pre-COVID numbers is understandable, doing so by defaulting to the legacy versions of our face-to-face events — with few if any changes to content, layout, and marketing — isn’t a wise strategy. What should organizers be doing now? To delight attendees, you must know what makes them tick.

Logistics 105

Logistics Events Public Relations B2B 105

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. In a recent campaign for a large foodservice client, mdg leveraged the words of renowned food and beverage experts who spoke about the state of the industry, although not the event itself, in order to add credibility to the show’s brand.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Smart Meetings

APRIL 8, 2022

Choose Chicago named Osmond president and CEO of its organization, making her the first woman to hold the role in the Chicago DMO’s history. Kim has been in events and luxury hospitality sales for 10 years and most recently worked at Highgate hospitality as its area account director for groups. Lynn Osmond. Anthony Molino. Von DeLuna.

Public Relations 130

Public Relations Hospitality Government Management 130

Convene by PCMA

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Define who your event is for. Consider redefining everything about your current event.

Retail 98

Retail Public Relations Events Regulations 98

Maritz Global Events

AUGUST 21, 2019

Post authored by Sarah Hill, Content Writer at Seven Events, Ltd. As any experienced event management agency will tell you, the safety and comfort of your guests needs to be a top priority at all times. But how can you protect your event from risks? Public Safety & Security. Natural Disasters and Severe Weather.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Are they focused on advancing their standing within their organization?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Repurpose Event Content. that can create virtual or in-person content walls to showcase the digital content from an event.

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Convene by PCMA

APRIL 20, 2023

While in no way an exhaustive guide, this primer is intended to introduce tech neophytes to some of the vernacular — filtered through the lens of an event professional — needed to begin making sense of it all. evolves in this direction, it may present event producers with new methods of audience engagement. BASE TECHNOLOGY: Web 3.0

Technology 105

Technology Technology Events Event Marketing 105

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Here they are as seen through an event marketing lens: Make people feel heard. But stuffing copy with specifics isn’t always an option, nor is it best practice. Make the abstract more concrete.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

OCTOBER 22, 2021

With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. It’s relatively easy being green for the span of an event or a campaign. Kimberly Hardcastle-Geddes.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Social Tables

JULY 31, 2018

Planning fundraising events successfully comes with it’s own unique strategy and plenty of moving parts. In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. Build a great team.

Sponsors 97

Sponsors Logistics Vendor Events 97

Convene by PCMA

AUGUST 7, 2023

The business events industry is no exception. The McKinsey report doesn’t gloss over issues that gen AI presents for organizations that “require thoughtful mitigation strategies and governance. These actions can continue through the customer journey, with gen AI automating lead-nurturing campaigns based on evolving customer patterns.”

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JUNE 18, 2022

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Here’s how to make the most of where your event is being held, according to three DMO leaders. Photo by Benjamin Rascoe on Unsplash ).

Public Relations 99

Public Relations Sports Prospect Audience 99

Advanced Travel and Tourism

AUGUST 22, 2023

When the CEO is familiar with the content plan, they can provide valuable insights, ensuring that the marketing strategies align with the organization’s overall goals. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing 130

Marketing Marketing Social Media Communications 130

Convene by PCMA

OCTOBER 7, 2021

Visit Seattle has long recognized its native heritage through cultural components or land acknowledgements at the organization’s annual meetings, he said. We honor the people past and present who belong to this place.”. Barbara Palmer is deputy editor at Convene.

Public Relations 98

Public Relations Website Culture Promotion 98

Convene by PCMA

FEBRUARY 7, 2024

The summit, which took place the day before CL officially started, is an example of two of Kimberly Hardcastle-Geddes’ 20 bright ideas to personalize events — pre-event and executive programming. And have somebody from outside the organization, such as an industry consultant, lead them. Organize pre-event meetings.

Attendee 116

Attendee Trade Show Registration Certification 116

The Abbi Agency

JANUARY 31, 2023

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). Actions that aren’t included as “hits” can be created manually as “events.”

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). Actions that aren’t included as “hits” can be created manually as “events.”

Website 26

Website SEO Public Relations Platform 26