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Events in 2025: Creating a Foundation of Connection

Smart Meetings

Imagine crafting an event like preparing a Thanksgiving dinner, where every ingredient, every dish, and every seat at the table has been considered with intention and care. Today, the events industry is cooking up something different—a transformation fueled by deeper human connection, inclusivity, and a touch of technological magic.

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3 Extreme Accessibility Experts Share Their Accommodation Mandates

Smart Meetings

Designing accessible events topped almost all meetings industry event agendas in 2024, but few planners understand what is required to make everyone feel welcome even as equal access moves from the desired to the required column in their job descriptions. Let’s learn more. It’s ugly and scary. Nobody wants to offend anyone.

MICE professionals

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Cal Poly Students Gained Experience and Confidence at Visit California Outlook Forum 2025

Smart Meetings

To find out what the university is teaching future meetings and event professionals and what they gleaned from the two days of sessions and networking, we asked Ryan Becker, senior vice president of communications and strategy with Visit California. They were also encouraged to attend sessions, network and take it all in.

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The Complete Guide to Early Bird Registration for Events

Social Tables

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. What is early bird registration?

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9 Methods To Measure Your Real Event ROI

Endless Events

Getting caught up in the glitz and sparkle of planning an event is easy. Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an event planner, you host events to get results. But even so, you’ve got to ensure your event is a money-maker for your company. ROI Percentage.

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45 Questions To Ask Before Meeting With A Virtual Event Production Company

Endless Events

If you’re planning a virtual event, you’ll want to have a meeting with a virtual event production company ASAP. But going into a meeting with a virtual event production company unprepared will only drag on the process. The best thing you can do to start this journey off with the right foot is to be prepared.

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2021 Event Trends: The Only Guide You’ll Need!

Endless Events

We’ve been teasing it for a while, but the time has come to introduce our 2021 event trends guide! Presented with more challenges than ever before, the events industry was forced to do a complete 180. Will hybrid events become the norm? And we know event profs everywhere need every bit of help they can get.

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