Smart Meetings

MAY 31, 2024

Prior to this role, Kauffman was the founder and president of EPR+, a 17-year independent marketing, communications and public relations consultancy. Most recently, she served as the events and sponsorships coordinator at the Terra Bella Institute, in which she managed the coordination, budgeting and implementation of various events.

Hospitality 258

Hospitality Public Relations B2B Communications 258

The MICE Blog

MARCH 27, 2025

Held in Amsterdam, this event for the Alliance of Independent Travel Agencies (AER) brought together 500 travel agencies and 400 specialized tour operators, with a large portion focused on sustainable travel. AER aimed to strengthen the industry and create an inspiring event for its members.

Conference 130

Conference Sustainability Tourism Tourism 130

Endless Events

MARCH 24, 2020

The talk of the town in the events industry is converting in-person events to virtual. DMP has the art of converting in-person events to virtual down to a T. So much so that they converted their in-person event in a whopping 24 hours! Converting In-Person Events To Virtual: The Decision. But where to even begin?

Trade Show 239

Trade Show Rehearsal Platform Events 239

Smart Meetings

MARCH 29, 2024

Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and public relations director. Bree DiBernardo Bree DiBernardo, The Gant The Gant promotes DiBernardo to the position of director of sales. She will now lead the Aspen resort’s sales efforts and strategic initiatives.

Tourism 255

Tourism Tourism Promotion Hospitality 255

Smart Meetings

AUGUST 23, 2023

Jeanette Spain Jeanette Spain Spain is director of marketing and public relations to oversee all promotional facets of Whim Hospitality ’s numerous branches, including large-scale event management across Camp Lucy ’s upscale 41-room resort, restaurant and four wedding venues.

Hospitality 241

Hospitality Promotion Public Relations Consulting 241

The Abbi Agency

JANUARY 20, 2022

and across multiple departments, including brand management, public relations and digital content creation. In the past year, the Las Vegas team has more than tripled, with team members ranging from all experience levels ? coordinator to manager?

Public Relations 49

Public Relations Communications Communications Social Media 49

Smart Meetings

AUGUST 24, 2021

She also worked as area director of sales and marketing for Shangri-La Hotels and Resorts’ properties in Toronto and Vancouver; before this, she worked with Destination Toronto as director of citywide sales and event management. Westdrift Manhattan Beach in California named Jones director of sales and marketing. Diego Oviedo.

Travel 246

Travel Travel Public Relations Management 246

Smart Meetings

AUGUST 4, 2023

With 21 years of experience in college athletics in the realms of marketing, promotions, advertising, sponsorship sales and activation, graphics, licensing and event production, Suitt provides unsurpassed expertise. Donatelli is promoted to director, national accounts, after her six previous years at Omni Hotels & Resorts.

Sports 233

Sports Promotion Sustainability Public Relations 233

Smart Meetings

OCTOBER 20, 2023

Ali Amin Ali Amin, One10 Leading travel, events, incentives and marketing services company One10 has appointed Amin EVP, Product Management and leader in SaaS product. Kate Yordi Kate Yordi, Visit Mesa Visit Mesa , the regional destination marketing organization for Mesa, Arizona, has expanded its team with the promotion of Yordi.

Hospitality 264

Hospitality Public Relations Incentives Management 264

Smart Meetings

MAY 3, 2024

Throughout his 20 years of experience in hotel sales, meetings and events, he has led award winning sales teams at large North American hotel brands. He will oversee all sales, marketing and public relations efforts for the hotel, drawing on his near two decades of luxury hospitality experience across several key destination markets.

Social Media 264

Social Media Hospitality Tourism Tourism 264

The Abbi Agency

JUNE 9, 2021

Our approach to promoting this type of work varies based on each development’s unique set of goals, messaging, audiences and purpose. The announcement of a new development is akin to a product launch, in which the public will be made aware of plans for construction and what to expect on a given timeline. Community Involvement.

Public Relations 162

Public Relations Retail Audience Media 162

The Abbi Agency

JANUARY 23, 2023

These qualities align directly with PowMow’s target audience, making this a perfect placement that showcases the renowned reputation PowMow continues to earn year over year.” – Bridgette Menist, Junior Account Executive Carmel-by-the-Sea “The goal is to promote Carmel-by-the-Sea as a top rated, world renowned destination.

Airlines 130

Airlines Public Relations Travel Travel 130

Eventbrite

MARCH 24, 2022

Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions.

Public Relations 98

Public Relations Trade Show Advertising Sponsors 98

Social Tables

JULY 31, 2018

Planning fundraising events successfully comes with it’s own unique strategy and plenty of moving parts. In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. Build a great team.

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

JANUARY 6, 2025

Here are four ways to create the same marketing wizardry for your events and one cautionary tale. You can give an event the Wicked treatment by rethinking how existing messaging and channels resonate with new audiences and where there may be opportunities to create more authentic content and emotional engagement. Dare to dream big.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Smart Meetings

APRIL 8, 2022

Kim has been in events and luxury hospitality sales for 10 years and most recently worked at Highgate hospitality as its area account director for groups. Previously, O’Dell was president and CEO of Events DC. Since then, Lora has held the roles of area communications manager, and director of public relations, her most recent position.

Public Relations 130

Public Relations Hospitality Government Management 130

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. In a recent campaign for a large foodservice client, mdg leveraged the words of renowned food and beverage experts who spoke about the state of the industry, although not the event itself, in order to add credibility to the show’s brand.

Marketing 98

Marketing Marketing Prospect Affiliate 98

InEvent

FEBRUARY 14, 2023

Running a successful public relations campaign can help boost the number of your event’s attendees. If many people attend your event, you can achieve the goals you set out to achieve with it in the first place.

Promotion 52

Promotion Public Relations Events Attendee 52

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. The last two decades have seen the rise of mobile devices, app stores, and social media.

Website 111

Website SEO Automation Social Media 111

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We’re looking forward to doing more of the same in 2023, but with a fresh outlook.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Maritz Global Events

AUGUST 21, 2019

Post authored by Sarah Hill, Content Writer at Seven Events, Ltd. As any experienced event management agency will tell you, the safety and comfort of your guests needs to be a top priority at all times. But how can you protect your event from risks? Public Safety & Security. Natural Disasters and Severe Weather.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Repurpose Event Content. that can create virtual or in-person content walls to showcase the digital content from an event.

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold. based events. “I But did we really listen to our audiences?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

OCTOBER 22, 2021

With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. It’s relatively easy being green for the span of an event or a campaign. Kimberly Hardcastle-Geddes.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Here they are as seen through an event marketing lens: Make people feel heard. Shereé Whiteley is a copy director at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

OCTOBER 9, 2023

With more attendees registering later for events, the two-month period right before the event has become the make-it-or-break-it point for marketers. All of this means that the two-month period right before an event has become the make-it-or-break-it point for marketers.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

APRIL 20, 2023

While in no way an exhaustive guide, this primer is intended to introduce tech neophytes to some of the vernacular — filtered through the lens of an event professional — needed to begin making sense of it all. evolves in this direction, it may present event producers with new methods of audience engagement. BASE TECHNOLOGY: Web 3.0

Technology 105

Technology Technology Events Event Marketing 105

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. What is Event Branding? What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Social Tables

JULY 31, 2018

Planning fundraising events successfully comes with it’s own unique strategy and plenty of moving parts. In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. Build a great team.

Sponsors 97

Sponsors Logistics Vendor Events 97

Motivation Excellence

JANUARY 26, 2019

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. Annual sales promotions. If you are operating on a limited budget, the cheapest way to achieve results is through public relations. The number of sales you get from public relations.

Communications 130

Communications Communications Marketing Marketing 130

Eventtia

SEPTEMBER 9, 2022

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. PR is a vital part of event promotion. Invite the press to your PR event.

Social Media 62

Social Media SEO Public Relations Events 62

Travel Daily Media

SEPTEMBER 4, 2024

These events will offer profound insights, specialised knowledge, and practical experience to deliver practical solutions and propose effective policies and strategies to contribute to the promotion of sustainable tourism development. Throughout 18 editions, ITE HCMC has consistently grown and expanded in scale.

Seminar 101

Seminar Tourism Tourism Sustainability 101

Convene by PCMA

OCTOBER 7, 2021

We try to promote everything we can that makes sense, certainly from a visitation leisure-travel standpoint. Seattle and thePacific Northwest, “all up and down the coast and certainly up into Alaska, the entire Salish Sea area as we call it, is really, really rich in that cultural heritage,” Norwalk added.

Public Relations 98

Public Relations Website Culture Promotion 98

Convene by PCMA

JUNE 18, 2022

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Here’s how to make the most of where your event is being held, according to three DMO leaders. Photo by Benjamin Rascoe on Unsplash ).

Public Relations 99

Public Relations Sports Prospect Audience 99

Convene by PCMA

FEBRUARY 7, 2024

The summit, which took place the day before CL officially started, is an example of two of Kimberly Hardcastle-Geddes’ 20 bright ideas to personalize events — pre-event and executive programming. Supplier attendees often say that having private space where they can meet clients is crucial to their event attendance.

Attendee 116

Attendee Trade Show Registration Certification 116

Convene by PCMA

OCTOBER 31, 2022

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

Marketing 98

Marketing Marketing Retail Public Relations 98