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A while ago, the Event Brew talked about social networks , wondering whether it was time to log off. If that truly is the case, another question quickly arises: how to promoteevents without social media? Community is one way to go about promotingevents without social media, but it’s not just any community that will do.
Planning an event takes a lot of time, but you know that the financial side of it can get expensive fast. Eventsponsors. . Sponsors are the way to go. Sponsors get the limelight at your event in exchange for cutting you a check. Sponsors get the limelight at your event in exchange for cutting you a check.
Eventsponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with eventsponsors. Step 1: Finding The Right EventSponsors.
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. You can make it AI to search the web….
Promoting your event on social media is a given. Never used LinkedIn for eventpromotion ? Never used LinkedIn for eventpromotion ? Sponsored updates can be seen on a user’s update stream and even on their mobile devices. LinkedIn Sponsored Update. LinkedIn Ads. Photo credit: Ad Stage.
The events industry has been hit hard. Events need to consider new business models and revenue streams to keep themselves diversified and stable. Virtual events are one solution to the problem, but sponsors are rarely willing to pay the same rates for virtual events as they do for in-person events.
If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success.
Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! What Is Event Gamification?
Unless your company is already financially sound, you’re probably going to heavily rely on corporate sponsorship for funding your event. Sponsors are bombarded with dozens of request letters hardly different from your own. Check Sponsor Guidelines, if Applicable. Check Sponsor Guidelines, if Applicable.
To kick off a new week, we’re going to lay out the most common virtual event mistakes. Even though virtual events are set to become the new normal, not many planners have experience with this paradigm. There are still plenty of misconceptions flying around in regards to virtual events. 1 PowerPoint Heavy Content.
After more than a year of helping planners navigate the complex world of virtual events, we learned a thing or two about pain points. Over the course of these challenging months, many event profs came to us with a series of different problems and doubts. We get it – budgeting isn’t fun for anyone! Initial Considerations.
The community model has established itself as one of the biggest event trends of 2022. So much so that many event platforms are now in fact calling themselves community platforms too! The year-round community model offers a new way to view events. And the events industry has now finally caught up with it.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
Getting caught up in the glitz and sparkle of planning an event is easy. Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an event planner, you host events to get results. But even so, you’ve got to ensure your event is a money-maker for your company. ROI Percentage.
Your brand went through the time and expense to set up a unique event platform; Whether it’s a web-based platform or an app, you have tons of fun features, tools, and resources in the platform for your attendees. But when it’s time to host your event, attendees aren’t using the platform. Improve Your Event App’s Performance.
What do your attendees think about your event? How about sponsors? Are they likely to support your event next year? What was the experience like for in-person versus virtual attendees at your hybrid event? What Is an Event Survey?
As an event planner, you know virtual and in-person events require a completely different setup. But before you get too entrenched in booking speakers or drawing up venue contracts, it’s best to think about how you’ll get results from an in-person event. And how can you get more mileage out of this in-person event?
For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. Understand Your Target Audience: Who Are Meeting & Event Planners? Define Your Unique Value Proposition Event planners are inundated with choices.
Event gamification is not what you think! You may have been led to believe that by just downloading an app you’re ready to gamify an event. Will this improve the quality of the event you’re organizing? Gamification isn’t about just playing games on an event app. What is gamification for events?
Virtual event planning is taking the stage as the next big thing in the industry. Ponder this – in a world where technology develops and improves at an impressive speed, it’s our job as events profs to keep up with the motions. We’ve already covered certain aspects of how to turn your in-person event into virtual.
People used Zoom to host virtual events as well as catch up with their loved ones. Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Zoom also poses a challenge for event video storage. Let’s explore!
It’s important to start your event off on the right foot. Your attendees first impression will set the tone for the rest of the event. With these grand entrances ideas, you can make that impression a great one and start your event off on the right foot! Always be sure your grand entrance matches the theme and tone of your event.
What better way to learn more about the exciting world of event technology than listening to an awesome product spotlight episode of the Event Tech Podcast? Today, Will and Brandt bring two guests in to hear an unbiased review of Accelevents , an all-in-one hybrid, and virtual event management platform. Press play and join them!
What’s brewing, event prof? Have you been reevaluating the events industry lately? If not, you might want to press play and hear out what the Event Brew hosts have to say about that. What does having low attendance say about an event? Reevaluating The Events Industry: Focus On Changes. Do they agree?
When we talk about the most popular event platform features , we typically think of registration and ticketing , integrations, gamification, and analytics reporting, for example. But what good are any of those if event planners are not taught how to use them or if they stop working mid-event? This should be the standard.”
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. What Are Asynchronous Hybrid Events?
In today’s post, we’re discussing virtual event pricing. And you hired the best virtual event production company out there to help you put together an amazing experience. One of the hardest things to figure out is the virtual event pricing model. Should you charge the same you would for an in-person event?
Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. Risk Management. The Facebook Effect .
2022 is going to be our best year yet; we’ve embraced exciting new event technology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. Which virtual event platform features to look for? The result?
Held in Amsterdam, this event for the Alliance of Independent Travel Agencies (AER) brought together 500 travel agencies and 400 specialized tour operators, with a large portion focused on sustainable travel. AER aimed to strengthen the industry and create an inspiring event for its members.
Are you planning an event? If so, a good event goes without saying as a major prerequisite for that. Of course, it’s easy for big companies to host events. When it comes to events, the concept is quite similar. Venues often share bookings with other events such as weddings or receptions. Look for volunteers.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Tech Conferences: These events draw developers, tech enthusiasts, and industry pioneers eager to explore advancements, share ideas, and connect with others pushing the boundaries of innovation.
Today we want to tackle the issues pertaining to a virtual event timeline. We need to accept it, embrace it, and make peace with the fact that the events industry as we knew it might never be the same. Why Should I Worry About A Virtual Event Timeline? In good old Endless fashion, it’s time to get real. So…now what?
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. In a sense, all events are experiential. social media wall).
Networking events are always a useful way to get people to come together and form professional and personal bonds. As with any other event, though, there is a way you should approach the function. Otherwise, it’s just a social event with no direction. The Pros and Cons of Networking Events. Live events aren’t cheap.
The virtual events platform BuzzCast uses blockchain integration in its core events platform to leverage non-fungible tokens (NFTs) to drive engagement through rewards and incentives. We are designing a model that will enable sponsors to reward attendees based on defined series of goals,” he continued. How to Leverage NFTs. “We
As an event planner, you’re juggling a dozen or more balls. If you have multiple people working on marketing materials for your event, the Creative Cloud is a must-have. Airtable is an excellent resource for event managers who need to track attendees, press releases, or marketing materials. There must be an easier way, right?
There’s been a lot of talk in the events industry about the community model. Since it’s such an amazing addition (or should we say foundation) to an event planner’s event strategy , event profs must learn how to build an event community. . Where & How To Build An Event Community.
With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. But how do you measure the impact of these efforts and ensure they’re helping you reach your event goals? Email Open Rates.
As the end of the year draws near, everyone is trying to one-up each other when it comes to corporate event and meeting themes. How can you make an event popular as well as personal? What event decor and design will be the talk of the town while still giving good ROI? Which theme will make both sponsors and event goers happy?
In today’s digital age, social media has become the most powerful and influential tool for marketing and promotingevents. Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz.
From key industries such as finance, life sciences and technology to stunning venues and eco-conscious hotels, Toronto continues to initiate, innovate and inspire the meeting and events industry. For more information, visit DestinationToronto.com The post Hosting Conscious Events in Toronto appeared first on Smart Meetings.
Organizing an event is a challenging task that requires a lot of effort and planning. However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email Marketing for Events Email marketing has been an essential tool for eventpromotion for decades.
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