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Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Generic proposals no longer suffice in this environment.
Training programs are upping the event planning standard. In recent weeks, two event professional organizations have launched certification programs and internet-based classes designed with the goal of making event profs better at what they do. EST and will cover the intricacies of the contracting phase to managing a live event.
Putting your brand in the spotlight as part of a virtual event is not something that will happen automatically; you need to plan ahead and put a few strategies in place to ensure that it is featured prominently. To help out, here are just six ideas that could inspire your own promotional efforts. Send In The Swag! Invite A Surprise Speaker.
Networking events are always a useful way to get people to come together and form professional and personal bonds. As with any other event, though, there is a way you should approach the function. Otherwise, it’s just a social event with no direction. The Pros and Cons of Networking Events. Live events aren’t cheap.
As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Open video conference rooms before or after the event for attendees to hang out. How to Spread the Word.
2018 event marketing trends point to video becoming this year’s content marketing juggernaut. Speaking of traction, Facebook’s revamp of their newsfeed has got many event marketers reeling (including us here). And if you need an engagement boost for your next event, check out our audience engagement webinar.
Picture this: as a sales director for a major hotel chain, you spend countless hours attending conferences, crafting personalized offers, and following up with prospects. How can you stay top-of-mind without overwhelming your prospects? These could range from completing a booking to attending a hosted event.
As things currently stand in the events industry, we’re planning events in 2022 as if the COVID-19 pandemic never existed. In-person events are back in all their glory. And to the Event Brew hosts, they often look identical to 2019. She notes that, indeed, some events look a lot like 2019 in 2022.
Before the pandemic hit us, we took genuine human interactions at events for granted. As the industry pivoted to virtual events, virtual audience engagement became one of the most talked-about challenges. From A Record Label To The Events Industry. Steve didn’t start his career in the events industry.
Would it surprise you to learn that 84% of attendees come to events for networking? Because even the smallest meeting is the best place to find new leads, clients and prospects. The goal is to meet as many individuals as possible in a structured, timed event. What are your event expectations? However, there is good news.
Redefining event catering with chef-driven menus, wellness-focused offerings and immersive dining experiences. There is always one thing that stands out for attendees during an event: the food. Planners often try to one-up themselves from event to event, looking for ways to wow and inspire their guests’ palettes.
The number one thing I hear from prospective employees, new employees and even our existing workforce is, ‘What are we doing that’s having an impact and making a difference in the world?’” Advice for Prospective Meeting Profs—and the Seasoned Planner. Peckinpaugh noted. This industry also likes to mentor.
Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.
When it comes to in-person events coming to a grinding halt, though, it’s another story. So, is lead generation under the guise of events truly over? While virtual events might be far from where they will one day be in terms of technology, the benefits they bring to the table are very clear. Absolutely not! Minimize Costs.
Make sure you consider the following items, from the way you approach the show to the swag you bring and even your behavior on site before your next big event: Make Sure the Event is Worth it. Every event has to generate enough ROI to pay for your team to attend. The leads you capture are what makes the event worthwhile.
Sometimes events could use a refresher. Whether a full re-creation or adding a few small elements, applying changes to an event can elevate its reception entirely. The former is the route MPI’s Southern California Chapter did with its annual WeCon event, this time held in Newport Beach, California. We’re all a bit spoiled.
Visit California brought representatives from around the world to Los Angeles for Outlook Forum last week to hear what the prospects for travel to the Golden State are from all corners of the globe. around imposing tariffs on traditional trading and travel partners may be seeing only part of the picture.
After a quiet two years on the events, hospitality and tourism fronts, an experience-driven, diversity, equity and inclusion-devoted (DEI) next generation of talent is pouring through open doors, looking for opportunities to break into the industry. Events Is Taking Interns. Academic Access to Events and Hospitality Grows.
Ladies and gentlemen, it’s time to dive into the topic of machine learning and events. And of course, the event industry is among them. This week, they will take us on an exciting journey into the world of machine learning and events. That’s really what this is all about” Machine Learning And Events.
Many employers saw remote work and virtual events as a short-term answer to the problem of potentially contracting Covid at the start of the pandemic. CEOs rightly worry that holding purely virtual events could negatively affect engagement. After all, a quarter of virtual event attendees only watch around 10% of a given session.
Attendees today are hungry for captivating events and are open to experiencing them in new ways. They are ready for marketers to elevate the traditional meaning of events as long as it is still convenient for them to access. Unlock the Potential for Events. Amplification: The impact goes beyond the event itself.
The process of picking the perfect event venue is a time-consuming one. In collaboration with some of the most well-known hotels around the world—namely InterContinental Paris le Grand , Atlantis Palm Dubai and Madrid Marriott Auditorium —RendezVerse has created “digital twins” of event spaces that can be customized through their RV360 app.
From the initial strategizing and planning to the actual day of the event, here’s how to prepare for a successful show. Review last year’s trade show survey results, look at your prospect data and fine tune your strategy for the year to come. 6 Months to 1 Year: Strategize. 6 Months Before the Show. 3 Months Before the Show.
Choosing the right AV company is crucial to the success of your event. By following the simple steps below you will be well on your way to choosing the best AV company for your event. This will give you a base to go off and empower you to make the best decisions for your event. – What is the tone of this event?
Have you ever planned an event just because it was routinely scheduled, rather than being held for a specific reason? An event’s ‘why’ is often overlooked in event planning, according to a report by American Express Meetings & Events. In essence, it’s what you want event goers to experience. You’re not alone.
Even the best event planner s are only as good as the staff that makes the event possible. It goes without saying then that you need to carefully select your staff to include the people best suited for the demanding duties of event planning. Event setup is all about teamwork. Attitude Is Important.
This week, our episode of the Event Brew is a little bit different. Instead, our lovely hosts Thuy Diep, Will Curran, and Dustin Westling sat down to look over some of their favorite articles and discuss some events industry news, as well as world news. “It’s being served as a super spreader event.
Pricing transparency in event technology companies is lacking, to say the least. Many event platforms offer no pricing structures at all while others only give ballpark estimates. As a recent Skift Meetings article points out, event planners often have no time or energy to sit through long demos and discuss pricing for weeks.
Turn your mics on, it’s time to explore meeting automation for events! Particularly what it means to the world of events. On this week’s Event Tech Podcast, we’re tackling meeting automation for events. Together, the three will walk us down the road of meeting automation for events.
Few industries were more impacted by the COVID-19 pandemic than the events industry. Event planners, speakers and attendees all saw their calendars cleared out last March, returning slowly with virtual events and only now showing a glimmer of hope for the return of live conferences.
Unless your company is already financially sound, you’re probably going to heavily rely on corporate sponsorship for funding your event. Here are six secrets to up your prospects of securing sponsorship and cultivating a long-term relationship with event sponsors. Sponsors aren’t sponsoring your event out of altruism.
He grew in his experience at prestigious golf clubs across the nation, organizing and executing events on both local and national levels. In 2015, he launched his own full-service event management agency, Sync Meeting Management. Darren Howard Darren Howard, Suncadia Howard joins Suncadia as director of golf.
Notably, in the form of chatbots as well as integrated into fully-fledged event apps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are event apps and their perks?
The year 2020 has established itself as the year of the pivot in the events industry. Since then, countless #EventIcons guests were brought on the podcast to talk about how they turned their in-person events into virtual ones and the importance of their community in these trying times. From In-Person Events To Virtual Experiences.
Eight Out-of-the-box Event Income Ideas 1. Give attendees a deal on your next event. One of the biggest obstacles in selling an event into the future is the possibility the attendee can’t make it. Ensure your website has recent blogs, videos, and podcasts highlighting your event. Sell refund protection.
We asked Mandi Graziano, vice president of global accounts for HPN Global and published author, to share a behind-the-scenes look at a recent event she planned that make a quick change. Our 2,000-person event was the end of June. We had all the hotel blocks booked and had already moved the event twice due to Covid-19.
Canceling an event is never pleasant. And while a lot of planners’ attention is focused on virtual events , a part is also concerned with cancellation. Is there any way you can repurpose the costs of your in-person event? Is there any way you can repurpose the costs of your in-person event? But we are here to help!
Those events can be utterly exhausting, and you may not have accomplished everything you wanted to, but you made a ton of great connections. It is important to bear in mind that after a major trade show that many prospects will be overwhelmed with correspondence. So, you made it through the big industry trade show.
Can you give a new product a head start with a VIP launch or preview at the event? A trade show appearance can help legitimize a new business or revitalize an existing one, making your prospect more aware of your brand. Can you get your brand in front of a wider audience or gather free publicity? Launch a New Product. Market Research.
An event proposal can have various different purposes: securing sponsorships, getting a client as an event planner, getting buy-ins from stakeholders and higher-ups, and so on. For an event planner business, having the ability to write a good proposal alone can help create a significant competitive advantage over your competition.
If historically marginalized communities don’t see themselves (or others like them) in your marketing efforts, inclusion is a tough sell for your destination, property, attraction or event. Both of these pitfalls have the strong potential to offend prospective visitors and guests.
Effective event lead retrieval isnt just about collecting business cards or scanning badges. Its about creating a strategy that helps you achieve your event goals and makes life easier. What is event lead retrieval? Lets jump right in.
Regardless of how many events you’ve put together, planning an event on a boat venue is an entirely different ball game. Some of the better yacht venues like Miami’s Seafair will choose spaces for your event among the yacht’s many thousand square feet, but also give your guests free reign to explore the rest of the ship.
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