Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We’re looking forward to doing more of the same in 2023, but with a fresh outlook.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

JANUARY 24, 2022

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. A July poll cited 86-percent attendee confidence in returning to live events, but that confidence level dropped to 65 percent in the October poll. Jacob Slaton Photography).

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Consider using images in order to: Demonstrate Diversity and Inclusion.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Define who your event is for. Consider redefining everything about your current event. And on that note ….

Retail 98

Retail Public Relations Events Regulations 98

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. The return on intention is a concept that is driving participation for the next-generation event-goer by delivering meaningful experiences.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

JUNE 18, 2022

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Here’s how to make the most of where your event is being held, according to three DMO leaders. Photo by Benjamin Rascoe on Unsplash ).

Public Relations 99

Public Relations Sports Prospect Audience 99

The Abbi Agency

JANUARY 31, 2023

A key difference between GA4 and UA is how they measure data; while UA leans toward desktop web, independent sessions, and using cookies for tracking data, GA4 represents a more modern solution, working across all platforms (desktop, mobile, and tablet), not relying on cookies, and using an events-based measurement model. you’d be right!

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

A key difference between GA4 and UA is how they measure data; while UA leans toward desktop web, independent sessions, and using cookies for tracking data, GA4 represents a more modern solution, working across all platforms (desktop, mobile, and tablet), not relying on cookies, and using an events-based measurement model. you’d be right!

Website 26

Website SEO Public Relations Platform 26

Convene by PCMA

APRIL 30, 2024

Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news. Bring your audience behind the scenes.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Eventtia

SEPTEMBER 9, 2022

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. PR is a vital part of event promotion. Invite the press to your PR event.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

JANUARY 19, 2024

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. Pre-event meetup opportunities.

Prospect 52

Prospect Public Relations B2B Audience 52

Stova

JUNE 30, 2023

In the fast-paced world of event planning, driving event registration is a crucial aspect of ensuring a successful and impactful event. While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

SEPTEMBER 19, 2022

During the pandemic, event marketers with a growth mindset experimented with new ways to serve their audiences, collaborated with their remote teammates, and generated revenue for their organizations. And now that the worst of the pandemic is behind us (fingers crossed), how can event marketers continue moving boldly into the future?

Marketing 52

Marketing Marketing Public Relations B2B 52

Convene by PCMA

JULY 21, 2023

In the current event landscape, the key to reaching — or exceeding — international attendance goals is developing relationships that last. Many events are seeing equal — or, in some cases, greater — international numbers than 2019. The data should be tracked regularly, not just after an event.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. We conducted industry research to track attendee sentiment around when people would feel comfortable returning to events. Photo by Raphael Renter on Unsplash ).

Public Relations 52

Public Relations B2B Audience Social Media 52

Bizzaboo

JANUARY 10, 2024

Looking for an event or experiential marketing agency in 2024? Check out this comprehensive list of the best event agencies in the United States and Canada. of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% Want to see your event agency in this list?

Management 98

Management Advertising Events Consulting 98

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. The pandemic led some exhibitors to conclude that they didn’t need events to advance their objectives. Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing Public Relations B2B 59

DCI

JANUARY 13, 2022

As new technology and new practices develop, so must the methods that travel pr professionals use to track the effectiveness of their travel public relations efforts. With so many digital tools in place, however, we can more easily create lines between travel PR efforts and actions taken by prospective visitors. No news there.

Advertising 52

Advertising Prospect Public Relations Media 52

Convene by PCMA

AUGUST 16, 2021

To make the most of this year’s opportunities to ensure a steady return of international participation at your in-person events in 2022, consider the following. Currently, with international travel picking up from Canada and Mexico, it makes sense to invest in targeted tactics in those countries to drive in-person event registrations.

Attendee 122

Attendee Audience Public Relations Online 122

Convene by PCMA

APRIL 1, 2025

While uncertainty presents challenges, it also creates opportunities to reinforce events value. Furthermore, retargeting efforts perform higher than cold outreach, so it could make more sense to focus more on past participants and prospects who have engaged with previous campaigns.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

FEBRUARY 18, 2025

Transforming an idea into a successful new event requires more than just creativity and a clear vision. Be audience-centric vs. event-centric Too often, organizers start the ideation process by focusing on keynote speakers, parties, on-site activations, and all the other fun stuff. Here are the lessons we learned.

Public Relations 52

Public Relations B2B Events Advertising 52