EHL Insights

MARCH 13, 2024

It could start as negative news that snowballs, terrible online reviews, or even an ill-advised foray into social media. This type of event can tarnish your brand, harm your relationship with your customers, and have a damaging effect on key business outcomes. A crisis can hit any business at any time.

Public Relations 64

Public Relations Management Social Media Online 64

Convene by PCMA

JANUARY 6, 2025

Here are four ways to create the same marketing wizardry for your events and one cautionary tale. Influencer marketing, elevated brand collaborations, and a steady stream of social-media content from emotion-driven interviews and behind-the-scenes glimpses to official TikTok audio told a story a new generation wanted to hear.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Convene by PCMA

MARCH 8, 2024

If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event? If you’ve been hesitant to dip your toe into the less serious social media waters, here are 10 easy trends to consider. Authenticity is everything on social media.

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

DECEMBER 11, 2024

Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. For the year ahead, we predict AI will transform global audience acquisition and engagement.

Trade Show 52

Trade Show Social Media Events Trends 52

Social Tables

JULY 31, 2018

Planning fundraising events successfully comes with it’s own unique strategy and plenty of moving parts. In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. Build a great team.

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold. based events. “I But did we really listen to our audiences?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The last two decades have seen the rise of mobile devices, app stores, and social media. Your website looks good — everywhere. Your website is for everyone.

Website 111

Website SEO Automation Social Media 111

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We’re looking forward to doing more of the same in 2023, but with a fresh outlook.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 130

Marketing Marketing Social Media Communications 130

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

Advertising 105

Advertising Marketing Marketing B2B 105

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. What is Event Branding? What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Repurpose Event Content. These tidbits can be turned into quote graphics or infographics for social media.

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Social Tables

DECEMBER 9, 2016

For the most part, it entails an event on the more formal end. Galas can also be just a casual social outing or festival. Either way, gala events can really boost your brand reputation especially if it’s a corporate function designed to impress potential investors and high-end clients. making your event hashtag trend).

Event Planning 102

Event Planning Social Media Affiliate Entertainment 102

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. In a recent campaign for a large foodservice client, mdg leveraged the words of renowned food and beverage experts who spoke about the state of the industry, although not the event itself, in order to add credibility to the show’s brand.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Here they are as seen through an event marketing lens: Make people feel heard. Shereé Whiteley is a copy director at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

AUGUST 7, 2023

Kimberly Hardcastle-Geddes While there’s no replacement for human intelligence and ironclad, enterprise-wide usage policies around it are essential, there can be no doubt that generative AI — a type of artificial intelligence system capable of generating text, images, or other media in response to prompts — is taking the business world by storm.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Maritz Global Events

AUGUST 21, 2019

Post authored by Sarah Hill, Content Writer at Seven Events, Ltd. As any experienced event management agency will tell you, the safety and comfort of your guests needs to be a top priority at all times. But how can you protect your event from risks? Public Safety & Security. Natural Disasters and Severe Weather.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Motivation Excellence

JANUARY 26, 2019

This may include direct email marketing, social media platforms, TV commercials, or print ads. If you are operating on a limited budget, the cheapest way to achieve results is through public relations. The number of website visits you get from social media shares. How you plan to deliver this message.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

JANUARY 12, 2023

While getting attendance and revenue to pre-COVID numbers is understandable, doing so by defaulting to the legacy versions of our face-to-face events — with few if any changes to content, layout, and marketing — isn’t a wise strategy. Unfortunately, “back” has been the underlying theme of the recovery. See On the Web.).

Logistics 105

Logistics Events Public Relations B2B 105

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. The big caveat, of course — the images you choose must truly represent your event.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 100

Marketing Marketing Social Media Communications 100

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. The return on intention is a concept that is driving participation for the next-generation event-goer by delivering meaningful experiences.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Eventtia

SEPTEMBER 9, 2022

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. PR is a vital part of event promotion. Invite the press to your PR event.

Social Media 62

Social Media SEO Public Relations Events 62

Social Tables

JULY 31, 2018

Planning fundraising events successfully comes with it’s own unique strategy and plenty of moving parts. In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. Build a great team.

Sponsors 97

Sponsors Logistics Vendor Events 97

Tourism eSchool

NOVEMBER 30, 2022

A Value Proposition articulates what problem your experience, product or event solves for your Ideal Customer, the key benefits are that you offer, and what sets you apart from other businesses who offer the same solution to the same problem. What problem(s) does your experience / product / event solve for your Ideal Customer?

Tourism 93

Tourism Tourism Social Media Website 93

Convene by PCMA

APRIL 30, 2024

She used her Grammy acceptance speech as well as social-media teasers and snippets of her music to get fans excited about her upcoming album. Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Reinvent yourself, evolve, change.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing serves as a powerful catalyst for events looking to attract a younger demographic.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

FEBRUARY 7, 2024

The summit, which took place the day before CL officially started, is an example of two of Kimberly Hardcastle-Geddes’ 20 bright ideas to personalize events — pre-event and executive programming. Supplier attendees often say that having private space where they can meet clients is crucial to their event attendance.

Attendee 116

Attendee Trade Show Registration Certification 116

Stova

JUNE 30, 2023

In the fast-paced world of event planning, driving event registration is a crucial aspect of ensuring a successful and impactful event. While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

JULY 28, 2024

By supporting newcomers to your events with meet-ups or other activities , you can make them feel welcome. Make It Personal Let’s start with how to market the event so first-timers don’t feel intimidated. Engage Them Early Help these rookies build relationships before the event begins.

Public Relations 52

Public Relations B2B Social Media Events 52

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Bizzaboo

JUNE 11, 2023

Even in ideal economic circumstances, creating an event budget is a challenging feat. Making matters more challenging is the fact that 41% of event professionals are putting on more events in 2023, but 53% of them agree that the biggest challenge they face is decreasing budgets, according to Bizzabo data.

Conference 59

Conference Sponsors Social Media Insurance 59

Convene by PCMA

MAY 29, 2024

Before joining ACVB, Elder owned a New England-based wedding planning company, Blue Heron Events. Prior to that, she served as sales and event manager at a boutique inn in Vermont, overseeing sales for all events, room blocks, and ground bookings.

Public Relations 52

Public Relations Trade Show Social Media Hospitality 52

Interface Tourism Spain

AUGUST 1, 2023

and offering clients a full expertise in: influence, PR, digital, event, strategic consultancy «We are delighted to welcome the INTERFACE TOURISM teams to HOPSCOTCH Groupe. Global PR”, created around a unique mix of digital, event management, influence, public relations and marketing services.

Tourism 52

Tourism Tourism Marketing Marketing 52

Convene by PCMA

JANUARY 10, 2024

Previously, Snow worked as senior tourism marketing and sales supervisor at Visit Central Florida, where he played an important role in recruiting and executing meetings, conferences, and events, and as director of tourism at Warren County NY Tourism, where he secured comprehensive sponsorship programs and managed event marketing.

Public Relations 52

Public Relations Social Media Tourism Tourism 52

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. We conducted industry research to track attendee sentiment around when people would feel comfortable returning to events. Photo by Raphael Renter on Unsplash ).

Public Relations 52

Public Relations B2B Audience Social Media 52