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When we think of events, our minds automatically go to entertainment, networking opportunities, the stage, and gamification, among many other things. But today, let’s take a few steps back and think about where do our events truly begin. Or is it much earlier, at eventregistration? EventRegistration Basics.
But while you use those services a lot, do you really know how to engage your audience on socialmedia? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.
Events are there to let people hear about what you have to say. Events serve as a great way to reach out to your current customer/client base, they can be used to pitch a new idea to the world and of course, to close deals. And it’s safe to say that events can be quite useful. Yes, socialmedia helps here too.
To find out what the university is teaching future meetings and event professionals and what they gleaned from the two days of sessions and networking, we asked Ryan Becker, senior vice president of communications and strategy with Visit California. He also learned a thing or two from a student socialmedia manager while at a session.
As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. Using registration metrics. Measuring event ROI in two ways.
Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. First, planners define their event goals – what they want to achieve with this event – and break them down into measurable event KPIs.
Events are an investment, and you need a strategy to get results. Your event strategy is the game plan for how you will get a return on this event. Whether it’s more leads or a boost in sales, the right event strategy will help you get what you need. . Overall Event Strategy KPIs. Registration Figures.
The past year has undoubtedly been the year of virtual events, thanks to Covid-19. But chances are, online events are likely to stay even after the pandemic because of the many benefits they provide. But how does one decipher whether their virtual event has really been a success? EventRegistration. Online Visits.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Tech Conferences: These events draw developers, tech enthusiasts, and industry pioneers eager to explore advancements, share ideas, and connect with others pushing the boundaries of innovation.
So, you’re planning a big event for your company — kudos to you! Event planning isn’t for the faint of heart; you certainly have a lot on your plate. Not only do you need to host a fantastic event , but you also need to prove that your event will get results. How many people attended each session at your event?
Your brand went through the time and expense to set up a unique event platform; Whether it’s a web-based platform or an app, you have tons of fun features, tools, and resources in the platform for your attendees. But when it’s time to host your event, attendees aren’t using the platform. Improve Your Event App’s Performance.
Start with your event invite emails by using killer subject lines. Next, make registration and check-in a breeze. Your Guide to EventRegistrations. Registration is the first opportunity for attendees to form a concrete opinion about your event. This guide gives you the lowdown on eventregistration.
Successfully marketing an event relies on creating and capturing demand throughout the entire eventregistration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. What is early bird registration?
While event organizers are getting good at planning in-person, hybrid and online events, booking the right speakers and keeping attendees engaged are still some of the biggest challenges. With online events especially, attendees can get distracted by looking at their phones or trying to multitask during presentations.
Let’s talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtual events, hybrid events are complex, versatile, and hard to budget for. When it comes to hybrid event budgets, let the audience and event goals be your guide.
We all know the stress of creating event sponsorship packages for each event we plan. It’s time to start forging event partnerships that go beyond one-off events. On top of that, I’m sure you want to hit a positive event ROI for your events to go with that new partnership.
So, here are at the Event Tech Podcast, we dedicate ourselves to exploring all things related to technology in our industry. From event hardware to facial recognition and data privacy , we’ve done it all. So, considering that the core of the podcast is event tech, it’s only fitting that we look back.
Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.
Last week, we explained how to deal and package your virtual event sponsorships. And today, we continue, with a second article about virtual event sponsorship ideas. Yes, convincing sponsors to be a part of your virtual event might seem like too daunting of a task. Incorporate Sponsors Into Your Event App.
Hybrid events—whether they are conferences, expos or training courses—are meetings that can be accessed in person at a physical location, or remotely via an online platform. But just as we had to learn new skills to master hybrid work, we must evolve our approach to event planning and execution for success in the hybrid era.
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Generic proposals no longer suffice in this environment.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. In a sense, all events are experiential. socialmedia wall).
Are you ready for the next crisis to strike at your event? Crisis communication is an essential, if often overlooked, element for all events. This is what I learned from planning and communication with internal stakeholders to PR and event cancelation best practices with examples you can use. Do not rely on one method.
If you’re planning a virtual event, you’ll want to have a meeting with a virtual event production company ASAP. But going into a meeting with a virtual event production company unprepared will only drag on the process. Standard Event Questions. Virtual events offer a lot of brand new possibilities.
Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Are you focusing on your events audience engagement this year? Of course, at the core of the event was a set of relevant and directly-usable content that the attendees could take home. Here’s How to Make Your Event Unforgettable. If an event is to be unforgettable, those four needs have to be fulfilled.
Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtual events in history? Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtual events!
2022 is going to be our best year yet; we’ve embraced exciting new event technology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. Which virtual event platform features to look for? The result?
We’ve said time and time again that the events industry is changed forever. The pandemic normalized virtual events and accelerated the adoption of various event tech solutions. Some might even say that the event tech evolved more since March 2020 than in the entire decade before that! No two events are the same.
Not all events need to done in person. Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Want event more event tips? Boost Your Event ROI with These Tips.
It would only make sense that this effort spills into the event industry. Sustainable events are one of our top choices for 2018 Event Trends.The sustainable event trend is continuing to grow with no signs of stopping so it’s time to get on board! Creating sustainable events is key to being a responsible event planner. .
Fifty-six percent of respondents in Eventbrite’s annual Pulse Report said that recruiting attendees for events was one of the top three most challenging part of the planner job in 2018. And more spending money means more events: forty-nine percent of respondents plan to host more events in 2019. Spreading the Word.
So, you want to plan an event. Take the event planning process one step at a time. How about you start with creating an event timeline? Event timelines help you stay on track and get you excited about the event you’re going to throw together. Event timelines should support you, not weigh you down.
Attendee retention rate is one of the most important event KPIs. When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty. So, how can event organizers measure and increase attendee retention ? The answer is to lean on analytics.
Networking is often listed as the number one reason people attend conferences and events. Unfortunately, event planner networking often falls to the bottom of event planners’ priorities. It’s a key part of ensuring your event is a success. Technology is starting to play a big role in event planner networking.
How emerging AI and other technology will boost event humanity by putting attendee needs at the center of conference design Attendees expect more from events today and emerging technology is helping to deliver on those demands. It can turn that conversation into a training module and create blog and socialmedia posts. “We
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.
With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. But how do you measure the impact of these efforts and ensure they’re helping you reach your event goals? Email Open Rates.
Just like that, we blinked and it’s time to talk about the 2020 event trends. Instead, we’re bringing you a curated list of the top event trends for 2020. 2020 Event Trends: Personalization for Attendees. Not everyone at your event will be in the same place in their journey. INBOUND is an event that excels at this.
Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. In the past, if we had enough budget to advertise an event in the prime-time slot of a popular TV channel, we were basically guaranteed success.
Notably, in the form of chatbots as well as integrated into fully-fledged event apps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are event apps and their perks?
Editor’s Note : As part of Back Light, a series of articles sharing illuminating insider observations, we asked Geoffrey Wellen, chief customer care officer of 6Connex f or lessons learned from two years of virtual and hybrid events. And speaking of socialmedia, don’t overlook this now-old friend. Pick the low-hanging fruit.
The process for creating a request for proposal (RFP) has wildly changed now that virtual and hybrid events are regularly in our repertoire. While we’re excited to welcome back face-to-face events, we know that attendees and companies require flexibility. This means virtual and hybrid events aren’t going away anytime soon.
Coming off her session at the Event Leadership Institute’s Innovation and Engagement Summit, we connected with Dahlia about how to maximize virtual event engagement today. Think of what you can ask in registration and then categorize this into what will and won’t work at your event, or what’s tangible and intangible.”.
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