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A while ago, the Event Brew talked about social networks , wondering whether it was time to log off. If that truly is the case, another question quickly arises: how to promote events without socialmedia? How effective is socialmedia marketing anyway? How To Promote Events Without SocialMedia?
Will 2019 be the year you leverage socialmedia to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important socialmedia is in the average internet consumer’s life. Risk Management. What better way to reach them if a crisis arises?
Planning an event takes a lot of time, but you know that the financial side of it can get expensive fast. Eventsponsors. . Sponsors are the way to go. Sponsors get the limelight at your event in exchange for cutting you a check. Sponsors get the limelight at your event in exchange for cutting you a check.
Eventsponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with eventsponsors. Step 1: Finding The Right EventSponsors.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. As a bonus, here’s our free event planning checklist.
In the COVID-19 era , it becomes increasingly important to discuss the ins and outs of virtual events. And most importantly, virtual event marketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever.
Event gamification is not what you think! You may have been led to believe that by just downloading an app you’re ready to gamify an event. Will this improve the quality of the event you’re organizing? Gamification isn’t about just playing games on an event app. What is gamification for events?
Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. First, planners define their event goals – what they want to achieve with this event – and break them down into measurable event KPIs.
Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! What Is Event Gamification?
For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. Understand Your Target Audience: Who Are Meeting & Event Planners? Define Your Unique Value Proposition Event planners are inundated with choices.
Last week, we explained how to deal and package your virtual event sponsorships. And today, we continue, with a second article about virtual event sponsorship ideas. Yes, convincing sponsors to be a part of your virtual event might seem like too daunting of a task. Incorporate Sponsors Into Your Event App.
Finding a virtual event sponsorship idea that suits you can seem hard at first. And the concept of a virtual event sponsorship fits right into this category. Our incredible host Will Curran has not 10, not 20, but 28 exciting ideas to get the ball rolling on your next virtual event. Event Website. Simple, easy ideas.
The events industry has been hit hard. Events need to consider new business models and revenue streams to keep themselves diversified and stable. Virtual events are one solution to the problem, but sponsors are rarely willing to pay the same rates for virtual events as they do for in-person events.
If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success.
So, let’s talk about virtual event sponsorships, shall we? Now that virtual events are the norm , and with hybrid events set to become increasingly more common as life slowly returns to what it used to be, it’s in everyone’s best interest to learn about virtual event sponsorships. Selling Your Virtual Event.
This week we’re diving into the dozy topic of how to plan a virtual event. And we’re not strangers to futuristic events here at Endless! We’ve covered topics such as how to plan an event without visiting the venue , how Virtual Reality can impact the events industry , and much more. The Beginnings.
It’s been quite an interesting year for the events industry, to say the least. With a pandemic sweeping the world and in-person events canceled, it seemed like all was lost. But if there’s one thing event professionals are known for it’s being flexible. Keep reading to find out 15 hybrid event mistakes to avoid at all costs!
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
To kick off a new week, we’re going to lay out the most common virtual event mistakes. Even though virtual events are set to become the new normal, not many planners have experience with this paradigm. There are still plenty of misconceptions flying around in regards to virtual events. 1 PowerPoint Heavy Content.
As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. Measuring event ROI in two ways. Set goals before event marketing commencement.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Tech Conferences: These events draw developers, tech enthusiasts, and industry pioneers eager to explore advancements, share ideas, and connect with others pushing the boundaries of innovation.
Your brand went through the time and expense to set up a unique event platform; Whether it’s a web-based platform or an app, you have tons of fun features, tools, and resources in the platform for your attendees. But when it’s time to host your event, attendees aren’t using the platform. Improve Your Event App’s Performance.
This is especially true when planning an event. It’s almost impossible for a single person to pull off an event on their own. There’s no room for that in event planning. The cornerstone of a successful event is a dream event planning team where everyone has a role to play and eagerly contributes to the success of the event.
Event planners are often too busy with the actual event to even worry about what will happen next. Be it virtual, hybrid, or live, event planning is exhausting. But coming up with a post-event strategy is something we highly encourage you to do. Should all of this go to waste once the event is over?
In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! We’re talking about 365 community engagement: one of the most exciting event trends of 2022!
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. In a sense, all events are experiential. socialmedia wall).
And while events have always been about creating meaningful and lasting connections, our rush to find sponsors every year somewhat goes against this ideal. And this causes planners to not be as creative, forward-thinking, or successful as they could be within the scope of event sponsorships. But what if there was a better way?
Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
What do your attendees think about your event? How about sponsors? Are they likely to support your event next year? What was the experience like for in-person versus virtual attendees at your hybrid event? What Is an Event Survey?
It’s important to start your event off on the right foot. Your attendees first impression will set the tone for the rest of the event. With these grand entrances ideas, you can make that impression a great one and start your event off on the right foot! Always be sure your grand entrance matches the theme and tone of your event.
Virtual event planning is taking the stage as the next big thing in the industry. Ponder this – in a world where technology develops and improves at an impressive speed, it’s our job as events profs to keep up with the motions. We’ve already covered certain aspects of how to turn your in-person event into virtual.
When we think of events, our minds automatically go to entertainment, networking opportunities, the stage, and gamification, among many other things. But today, let’s take a few steps back and think about where do our events truly begin. Or is it much earlier, at event registration? Event Registration Basics.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. What Are Asynchronous Hybrid Events?
Fifty-six percent of respondents in Eventbrite’s annual Pulse Report said that recruiting attendees for events was one of the top three most challenging part of the planner job in 2018. Rounding out the top three challenges: working with a tighter budget and locking down sponsors. Event tech continues to grow rapidly.
But with increased spend, there will be that much more pressure on convention organizers to make sure their events are appealing to brands. Organizers on the hunt for sponsors must show direct ROI in order to build fruitful partnerships with brands. These three strategies to get the most out of a sponsor partnership: 1.
We all know the stress of creating event sponsorship packages for each event we plan. Why not make life easier for your while delivering better value to sponsors? It’s time to start forging event partnerships that go beyond one-off events. Learn about how to do event sourcing right. Click To Tweet.
How will the events industry fare this year, and what trends will rule the roost when it comes to event planners’ priorities? 2019 Event Trends: Your Audience Craves Authenticity. Infusing Events With Hands-On Experiences. Enhancing Event Cybersecurity. Furniture That’s Both Social And Empowering.
Promoting your event on socialmedia is a given. However, most planners have a tendency to just stick to prominent social networks like Facebook and Twitter. Never used LinkedIn for event promotion ? Sponsored updates can be seen on a user’s update stream and even on their mobile devices.
2022 is going to be our best year yet; we’ve embraced exciting new event technology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. Which virtual event platform features to look for? The result?
There’s been a lot of talk in the events industry about the community model. Since it’s such an amazing addition (or should we say foundation) to an event planner’s event strategy , event profs must learn how to build an event community. . Where & How To Build An Event Community.
Eight Out-of-the-box Event Income Ideas 1. Record and sponsor your breakout sessions. You can put content on a private or public YouTube channel with sponsor content at the beginning or end of the recording. Give attendees a deal on your next event. If you want to increase your revenue and need more, please read on.
In today’s post, we’re discussing virtual event pricing. And you hired the best virtual event production company out there to help you put together an amazing experience. One of the hardest things to figure out is the virtual event pricing model. Should you charge the same you would for an in-person event?
Few industries were more impacted by the COVID-19 pandemic than the events industry. Event planners, speakers and attendees all saw their calendars cleared out last March, returning slowly with virtual events and only now showing a glimmer of hope for the return of live conferences.
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