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Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.
Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten eventtechnology trends. Most of the trends have gotten their own standalone Event Tech Podcast episode already. And what do NFTs have to do with events?
Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Eventsponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with eventsponsors. Step 1: Finding The Right EventSponsors.
This week’s Event Tech Podcast episode is a little bit different. Rather than having a regular conversation about eventtechnology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. Introducing EventTechnology Trends 2022.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. As a bonus, here’s our free event planning checklist.
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
The process for creating a request for proposal (RFP) has wildly changed now that virtual and hybrid events are regularly in our repertoire. While we’re excited to welcome back face-to-face events, we know that attendees and companies require flexibility. This means virtual and hybrid events aren’t going away anytime soon.
With the threat of COVID-19 planners are facing mandates and calls to cancel events globally. Event profs around the world are facing the challenge of turning their in-person event into a virtual event and fast. After all, how do you switch your in-person event to a virtual event? . Unsure where to start?
To kick off a new week, we’re going to lay out the most common virtual event mistakes. Even though virtual events are set to become the new normal, not many planners have experience with this paradigm. There are still plenty of misconceptions flying around in regards to virtual events. 1 PowerPoint Heavy Content.
Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! What Is Event Gamification?
After more than a year of helping planners navigate the complex world of virtual events, we learned a thing or two about pain points. Over the course of these challenging months, many event profs came to us with a series of different problems and doubts. We get it – budgeting isn’t fun for anyone! Initial Considerations.
If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success.
A recent Harvard Business Review study found the vast majority of companies (90 percent) prioritize events. For more than half of them, in fact, events are the most valuable marketing channel. Their support for event marketing is “largely intuitive, based more on anecdotal evidence than on hard data,” the executive summary said.
The community model has established itself as one of the biggest event trends of 2022. So much so that many event platforms are now in fact calling themselves community platforms too! The year-round community model offers a new way to view events. And the events industry has now finally caught up with it.
When we talk about the most popular event platform features , we typically think of registration and ticketing , integrations, gamification, and analytics reporting, for example. But what good are any of those if event planners are not taught how to use them or if they stop working mid-event? This should be the standard.”
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. Attendee tracking starts at event registration.
Event platforms can be an event planner’s best friend. They have become the building block of a modern event strategy because they offer continuous audience engagement and help event planners measure event ROI in new, better ways. Event ROI Stems From Goals & KPIs. goals and KPIs.
It’s important to start your event off on the right foot. Your attendees first impression will set the tone for the rest of the event. With these grand entrances ideas, you can make that impression a great one and start your event off on the right foot! Always be sure your grand entrance matches the theme and tone of your event.
People used Zoom to host virtual events as well as catch up with their loved ones. Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Zoom also poses a challenge for event video storage. Let’s explore!
Great event professionals know that it’s vital to always have a plan B ready when planning events. For example, they know how to deal with bad weather at events and how to build a crisis communication plan. They give us concrete advice on building out backup plans and communicating with attendees, sponsors, and exhibitors.
2022 is going to be our best year yet; we’ve embraced exciting new eventtechnology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. Which virtual event platform features to look for?
Virtual events were all the rage last year, whether we liked it or not. While some adapted fast and organized extraordinary virtual events in 2020 , many are still grappling with the new reality. Liz King Caruso is the CEO of Liz King Events and techsytalk. Liz King Caruso is the CEO of Liz King Events and techsytalk.
Virtual event planning is taking the stage as the next big thing in the industry. Ponder this – in a world where technology develops and improves at an impressive speed, it’s our job as events profs to keep up with the motions. So to help you, we put together the ultimate virtual event planning checklist!
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
Preparations for your event might be in full swing, but there are still virtual event concerns you must address! A quest to help you dive into the world of virtual events as seamlessly as possible. Because when putting together a virtual event, many things can fly over your head. Which is normal! Cybersecurity Concerns.
As listeners of the Event Tech Podcast already know, choosing the right event platform is one of the most important decisions event planners can make for their long-term event strategy. Last week, the Endless Events team published the list of the 22 best event platforms to use in 2022.
Event gamification is not what you think! You may have been led to believe that by just downloading an app you’re ready to gamify an event. Will this improve the quality of the event you’re organizing? That’s because technology is merely the tool for gamification, it isn’t the strategy or the solution.
Now and then, the Event Tech Podcast reviews a certain product or service. This week, Brandt and Endless Events’ Kyle Kocinski do a case study on Remo , one of the top 22 event platforms to use in 2022. Remo is a map-based virtual event platform that has been building events and meetings since 2018.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners.
There are many ways to send out event notifications: via email, SMS, private messaging apps, and event platforms. And as we embrace eventtechnology as the base of our events , they’re becoming increasingly more important. Emails: Overused Event Notifications. How about SMS as a notification channel?
Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Understanding that data is a key component in reinventing the business model that’s right for your event.”. Start small but think big”.
Community is the hot new buzzword in the events industry, and for a good reason. Before they tackle the ROI of building an event community, Will asks Erica to share what got her to where she is today. . “I I started consulting for event organizers,” Erica says. Trends Affecting Event Communities. Let’s jump in!
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. What Are Asynchronous Hybrid Events?
Achieving longevity and consistent success is a challenge every event planner faces Events are not merely one-time occurrences; they should be a strategic investment that yields returns over time. So, what can you do to make sure your event is seen as a necessary strategic tool every year? What benefits does the event provides?
Today’s an exciting day for the Event Tech Podcast! Our resident hosts, Will and Brandt, welcome a guest to talk about virtual and hybrid event platforms. Dear listeners, please welcome the knowledgeable Kyle Kocinski , the Head Of Implementation at Endless Events! From must-have features to pricing, he covers it all.
Understandably, the advent of virtual events came to shake the very core of the industry. Putting together incredible virtual events shouldn’t be seen as something you have to do, but rather as something you want to do. Thankfully, most event profs seem to be handling the transition quite well. To share their stories.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. In a sense, all events are experiential. social media wall).
There is only one thing that seems to be certain in these trying times in the events industry: virtual events are here to stay , no matter the state of the pandemic and our personal preferences. And that’s why it’s time to talk about virtual event production -again. “Event planners are so resilient.
It promises greater democratization through decentralized blockchain technology and token-based economics. The virtual events platform BuzzCast uses blockchain integration in its core events platform to leverage non-fungible tokens (NFTs) to drive engagement through rewards and incentives. After a $4.3
For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Consider speakers for your hybrid event.
Hubilo is the leading global virtual and hybrid eventtechnology company. He and Karmen will talk about how Hubilo got started, what challenges they faced along the way, and what are the dos and don’ts of the events industry, as learned in 2021. When the pandemic hit, all the events started getting canceled or postponed.
It’s already been established that virtual and hybrid events will be the industry’s bread and butter for a while. But how much attention have you actually paid to the virtual event production aspect? How detrimental a low level of excellence is to the success of your event. Moving Towards Virtual Event Production.
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