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Define the purpose of your event This can range from attracting a specific number of customers to your store to converting prospects into loyal customers. If unveiling a new clothing line, start with a fashion show, followed by a Q & A and then open-floor shopping. Detail out the promotional activities leading up to the event.
Think about the unique stories and history your venue has to offer clients and prospects and craft stories around those spaces. Spend some time rehearsing your venue tour and important little details that will make the tour stand out in people’s minds, and leave a little space tucked in their memory for some time to come.
For example, planning a high-energy fashion show will look very different from planning a small product launch or community networking event. Final Preparations and Rehearsals : Check every detail against your plan, have backup solutions for any hiccups, and run rehearsals to make sure everything runs smoothly.
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