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Megan Finnell is director of meetings and conferences for Medical Group Management Association (MGMA) and Timothy Simpson is brand and engagement chief strategist with Design Studio by Maritz GlobalEvents. Read More: 8 Ways to Measure VirtualEvent Performance and ROI .
After two years of not meeting, companies and audiences may have different goals and expectations so conferences that were previously produced as simple iterations on the previous years’ event must now be reinvented whole cloth. Read More : How to Plan Better MedicalMeetings by the Numbers. The solution?
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