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Brand USA Focus on MICE and Special Events Could Expand Annual Global Travel Beyond 90 Million in the Future

Smart Meetings

That spending directly supports local jobs, sustains small businesses, and fuels the economymaking inbound travel the largest service export for the United States. Read More: Celebrate World Tourism Day What is the biggest challenge to growing incoming global travel? tourism ecosystem. truly extraordinary, he said.

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Top Global Event Trends for 2024: Embracing Innovation and Diversity

Traveler's Q

For example, AI can predict attendee preferences for venue size, catering needs, and even session topics, ensuring that the event is tailored to meet the cultural and logistical needs of all participants. Content Customization: AI can suggest personalized content and sessions for attendees, enhancing their overall event experience.

MICE professionals

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CMP Spotlight: Get to Know Heike Mahmoud, CMP

Smart Meetings

Since a young age, she felt driven to interact with other countries and people, saying “I always wanted to work abroad and build an international network.” This is my passion—and being part of the global events industry is my second passion.” She began working in a travel agency and later moved into business.

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Major Events Firm Pushes Hard on Sustainability Certification

MeetingsNet

After one big effort in August, nearly six times as many Maritz Global Events employees are certified in event sustainability. Over the past year, a handful of employees at Maritz Global Events, Fenton, Mo., had earned their SEPC.

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FICP Annual Elevated Conversation Around Meaning

Smart Meetings

Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing. When we are going through tough times is when we need to lock into our network.

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What’s Holding Up Sustainability Efforts in Global Events?

Convene by PCMA

Brian Peterson-Roest, founder of Bees in the D, the group that installed beehives on the green roof of Huntington Place in Detroit, leads part of a sustainability tour for attendees of PCMA’s edUcon 2024 at the venue. Sustainability-focused activities and tours are one way events can “go green,” according to a recent survey.

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Marriott Tells Association Planners to Seek Additional DEI and Technology Advances

Smart Meetings

Marriott International’s third board chair in the company’s 96-year history, David Marriott, explained at the opening session that the company is focused on technology, growth, sustainability and DEI. In effect, this is a love letter to everyone who doesn’t love forced fun at a networking event,” said Henshall.