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Brand USA Focus on MICE and Special Events Could Expand Annual Global Travel Beyond 90 Million in the Future

Smart Meetings

That spending directly supports local jobs, sustains small businesses, and fuels the economymaking inbound travel the largest service export for the United States. Read More: Celebrate World Tourism Day What is the biggest challenge to growing incoming global travel? tourism ecosystem. truly extraordinary, he said.

Travel 165
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Top Global Event Trends for 2024: Embracing Innovation and Diversity

Traveler's Q

For example, AI can predict attendee preferences for venue size, catering needs, and even session topics, ensuring that the event is tailored to meet the cultural and logistical needs of all participants. Content Customization: AI can suggest personalized content and sessions for attendees, enhancing their overall event experience.

MICE professionals

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CMP Spotlight: Get to Know Heike Mahmoud, CMP

Smart Meetings

Since a young age, she felt driven to interact with other countries and people, saying “I always wanted to work abroad and build an international network.” This is my passion—and being part of the global events industry is my second passion.” She began working in a travel agency and later moved into business.

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Major Events Firm Pushes Hard on Sustainability Certification

MeetingsNet

After one big effort in August, nearly six times as many Maritz Global Events employees are certified in event sustainability. Over the past year, a handful of employees at Maritz Global Events, Fenton, Mo., had earned their SEPC.

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How to Build a Risk Assessment Checklist

Smart Meetings

While a live shooter may be what comes to mind first when considering worst-case scenarios, today’s planners also have to be on the lookout for a mistimed social media post or optics that are not aligned with the DEI or sustainability goals of the company. Operational and reputational concerns now include sustainability and diversity.

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FICP Annual Elevated Conversation Around Meaning

Smart Meetings

Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing. When we are going through tough times is when we need to lock into our network.

Insurance 130
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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Conferences and Workshops Conferences and workshops are educational events where speakers share knowledge and best practices with attendees. These events help you position your brand as an expert in your field. By providing valuable content and networking opportunities you build trust and credibility with your audience.