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We are constantly looking for ways to drive efficiency, to remove friction from the guest experience, to make the working environment more appealing for prospective future associates and to drive efficiency for our owners,” said Capuano.
In partnership with Oxford Economics, EIC announced a new research initiative on March 16 that will quantify the globalevents industry’s economic impact and, for the first time, the total losses experienced in 2020 as a result of the Covid-19 pandemic. Articulate how meetings and events can be a catalyst for economic recovery.
If you’re an aspiring event planner, you may be trying to come up with good business name ideas for event planning. A clever business name suggests creativity, which can be a key factor in getting that initial call from a prospective client. Wonder Works Event Planning. Event Horizon. All Ways Events.
These on-the-ground specialists in meeting locations around the world have been especially vulnerable to Covid-19 cancellations and postponements—managing ground transportation, off-site events, and special activities for groups is their main source of revenue. Russian Roulette: GlobalEvents Industry Reacts to Ukraine Invasion.
When a planner finds a prospective mentor, “simply ask if they might have, say, 30 minutes a week for you to bounce situations and ideas off of them. The key, Tarnow said, is to “proactively find a mentor; they do not simply appear in front of you” in your day-to-day work. They might have more time, or they might have less time.
It was a great opportunity to see how corporate event teams operate, and to recognise their teamwork, creativity and originality. Event: SAP Sapphire Author: Tim Porterfield – SAP GlobalEvents. Location of Event. Market Background: What prompted the need for this event? .
Cvent Global Planner Sourcing Infographic 2018 GlobalEvent Planner Sourcing Infographic from Cvent While it’s not an event management ppt in the traditional sense, this infographic from Cvent’s Global Planner Sourcing Report packs as much important information into an infographic as you’ll find in any slideshare.
In-Person Events In-person events, also known as live events, involve face-to-face meetings with customers and prospects. These events allow for meaningful conversations and instant feedback which can lead to business and loyalty. Next Steps for Event Marketers According to Exploding Topics.
Here are some common goals you may want to include in your event strategy: Increasing brand awareness. Educating prospects. For instance, you may want to seamlessly send data from your event platform to Salesforce or HubSpot. In either scenario, having event software integrations will be essential. VP of GlobalEvents.
The full version of this article was originally published in the Maritz GlobalEvents Blog. When we ask clients about their event challenges, we frequently hear: “Every year it becomes harder and harder to top last year’s event.”. At Maritz GlobalEvents, we face the same challenge.
Combining travel, hotel stays, meeting space and food & beverage carbon consumption information for corporate events, it provides detailed environmental impact insights to both CWT event planners and clients alike, enabling more sustainable choices for globalevents aimed at audiences of 200 up to 50,000.
Joe Federbush (right), president and chief strategist for EVOLIO Marketing, talks about how he and his client, Jon Wolff, globalevents manager for consumer electronics company Lenovo, put together a KPI playbook. It’s unrealistic to say that event ROI is so black and white.” Two Dudes Photo) Focus on measuring what matters. “If
29, in a session Federbush co-presented with Jon Wolff, globalevents manager, sales and services group, Lenovo, for around 30 participants. We don’t get to generate new leads and see prospects.’” Federbush shared with Convene some of those highlights. We don’t get to put our brand out there.
For example, I envision exhibitors being able to immerse prospects in a VR demo that takes them beyond the booth conversation, with hands-on application of the exhibitor’s products or services. What were your favorite meeting and event moments of 2018?
A software client opted to include field salespeople in their sales kickoff but excluded internal BDRs (business development reps who are more junior and do more prospecting than actual selling). Now they’re done with you. In the future, they’ll be done by you.”
Who should attend your event, and what benefits they will receive? Once identified, eliminate all other prospects from the list. For example, don’t send special discounts to those who have already registered. Drill down on your niche. This action will help you develop a content-rich conference for your target audience.
The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective globalevent strategy. This guide will show you how to put together an event strategic plan, streamline your event marketing process and be a best-in-class meetings and events team.
In the end, however, you’ll reach far more prospective attendees who will hopefully turn into attendees. Measure results every month at first and then every week as you get closer to the event. On the paid side, consider using Google Adwords, boosting Facebook and LinkedIn posts, and engaging in retargeting.
The more people you reach, the better chance you have to gain prospective attendees interested in your event. According to HubSpot , “over 80% of the U.S. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low.”.
Event marketing runs on a 365-day cycle, and your social media strategy must include messaging that is appropriate for each phase of your campaign. Your channels should not go silent for too long at any point during the year.
This will significantly boost your conversion rates and drive ticket sales, maximizing the impact of your event marketing efforts. Retargeting Platforms Retargeting individuals who have interacted with your event marketing efforts can turn interested prospects into actual attendees, increasing the likelihood of conversions.
Enterprise Events Group San Rafael, CA Since 1995, Enterprise Events Group (EEG) has done one thing exceptionally well: provide full-service, world-class globalevent management to Fortune 500 clients. We intercept and engage prospects and customers anywhere they congregate in large numbers.
Ignition is a globalevents and exhibitions company delivering a positive difference. PMG is much more than an event marketing company. They create engaging experiences for the prospects and customers of today's most recognized brands. Notable clients: Back to Nature, Gallo Wines, Kraft Heinz, Mondelez. Indianapolis, IN.
Event intelligence is the cornerstone of every event as it gives organizers a deeper understanding of attendees' thoughts, behaviors, and intent. It is what will support and enrich your current event and future events to come. For events geared toward sales (revenue) generation, this could refer to buyer intent.
Attendee categories allow for multiple registration workflows for even the most complex events. Multilingual and multi-payment options help streamline globalevents. Finally, don't forget that today's event registration systems have so much more to offer than just.well, registration.
Consider someone registering for our Agents of Hybrid event, says Devin Cleary, VP of GlobalEvents at Bizzabo. The event rolls around and they join virtually. Serrao’s plan requires event marketers to collect and analyze data from outside their event platform. Consider a roadshow event.
In addition to your event purpose, plan events around the mark you want to leave on your community (whatever community might mean for your event). It’s clear that large-scale, globalevents like the olympics leave a lasting legacy. But what about conferences, networking events, and beyond?
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