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Labor Day Spotlight: The Growing Demand for Specialized Freelance Meeting Planners

Smart Meetings

Event Marketing Roles : Specialists who promote and market events to target audiences. Marketing Specialists : Those with expertise in broader marketing strategies, particularly those that integrate with event promotion and execution. For example, the DOL and IRS have partnered to improve compliance with laws and regulations.

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Yes, it’s Terrific, but is it Trail-Worthy?

Dana Communications

New Jersey Division of Travel & Tourism promotes the state’s attractive attributes through a variety of successful trails including three-day Scenic Byways, American Revolution, Black Heritage and Beer, Wine & Spirits Itineraries. How will you promote it? Here again, an experienced travel and tourism marketing agency is key.

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MICE professionals

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Learnings From AIM Group International’s Sustainability Report

Convene by PCMA

While there’s much to sift through in the 46-page report, much of it specific to AIM, one takeaway that any event organizer can apply to their own events immediately is AIM Group International’s Sustainable Development Policy, which outlines the organization’s three fundamental pillars of sustainability: Environmental, Social, and Governance.

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Live? Virtual? Hybrid? There’s Only One Wrong Choice for Team Building

Smart Meetings

Corporations, universities, government agencies and associations abruptly began rethinking the structure of their conferences and team-building events for the remainder of 2021. Local regulations: Regulations also vary considerably from place to place. How quickly things change. What are planners to do? Live In-Person Events.

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E-Newsletter Dos and Don’ts

Dana Communications

Your messaging, tone and style should read more like a recommendation from a friend than a purely promotional pitch. Governments are serious about protecting their citizen’s privacy. And you definitely want to remain in compliance with these regulations. Send to anyone who hasn’t opted in Consent is key.

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Disney’s Covid-Era Crowd Management Offers Lessons for Planners

Smart Meetings

One visible change is set-ups that promote physical distancing while also allowing for networking. What are some practices that Disneyworld has adopted that meeting planners (and the industry broadly) might learn from, in terms of how you manage the logistics of distancing, mask regulations, etc.?

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Sky’s the Limit at Pyrotechnics Convention

Convene by PCMA

Fast forward to 1948, when seven fireworks manufacturing companies established the American Pyrotechnics Association (APA) to address regulations and industry-wide issues.