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3 Ways Hospitality Can Win at Digital Marketing

Smart Meetings

Optimize Your Online Presence Most meeting planners begin their search for suppliers online. Your digital footprint often forms the first impression and a well-crafted digital marketing strategy can be the key to standing out in the crowded hospitality market. Get in touch with Smart Meetings today.

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Smart Travel: Latest Sailing Trends, New Data Reveals Best U.S. Airports, United Partners with Turo and More

Smart Meetings

Airports for Enjoyable Travel A new study by online casino website Nieuwe Casino has pinpointed the top 10 recommended airports, based on data collected from reviews, facilities and Google search volumes of the 31 busiest airports in America. New Study Reveals Best U.S.

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MICE professionals

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Hospitality Industry Honors Black History Month

Smart Meetings

Black History Month is underway during the month of February and many companies within the hospitality industry are recognizing and honoring the achievements of African Americans and their contributions throughout U.S. Black History Month took root in 1915, 50 years after the Thirteenth Amendment abolished slavery in the U.S.

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The Do’s and Don’ts of Responding to Online Reviews and Comments

Dana Communications

Yelp, Facebook, Google, TripAdvisor and other websites are hotspots for online reviews and comments that can either dramatically increase or wreak havoc on your business, your brand and ultimately your image. Some reviewers simply want to argue back and forth with you online and continue to express their negative thoughts.

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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Analytics Platforms: Tools like Google Analytics 4 provide insights into website visitor behavior, conversion paths, and campaign performance. Effective retargeting strategies include: Implement Pixel-Based Retargeting: Use digital advertising platforms to reconnect with website visitors who didn’t complete inquiry forms.

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Creating Leaders The Ritz-Carlton Way

Smart Meetings

In 1996, Disney Institute launched to teach the highly successful Disney approach for customer satisfaction (or guest happiness, as Disney culture calls it) to managers and executives in a range of industries far removed from hospitality—like health care, automotive and retail.

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4 Foolproof Tactics to Generate Event Buzz

Smart Meetings

While leveraging planning and hospitality trends can help you give guests a fantastic, relevant experience, don’t forget to cover the basics first. Offer a special deal to registered attendees on the limited-edition logo gear for that year’s conference, allowing guests to purchase or request theirs online in the weeks prior to the event.

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