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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

The hospitality industry was among those that suffered the most because of the COVID-19 pandemic. Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. We’ve already described the main distribution channels : GDSs , OTAs , and bed banks.

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Why would I use a Technology Company instead of a Digital Agency?

Leonardo

A technology-first company replaces many of the tasks and functions hoteliers depended on agencies to do for them (like building and maintaining websites). Fundamentally, the shift to online has been a complete game changer for the hospitality industry. So, why would you want to use a technology vendor instead of a Digital Agency?

MICE professionals

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Website Localization in Travel: Key Aspects and Best Practices

AltexSoft Travel

And not only does it adapt the menus, but also advertising campaigns, website pages, and entire business plans to attract local foodies. Localization means adapting a website or other digital product for a new region. For example, it serves spicy vegetarian Dosa Masala Burgers in India and shrimpy Ebi Burgers in South-East Asia.

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COVID-19 Immediate Response Action Plan for Tourism Businesses

Tourism eSchool

Food, Beverages, Hospitality. All hospitality/food/wine/cellar doors now have to offer takeaway. Review all your customer insights (eg Review Websites, Customer Feedback Surveys, Staff insights etc) and see what customers have been asking for. Review and get those long planned updates done to your website. Rebecca White.

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A Guide to Digital Marketing for Events: What, Why, and How? 

Social Tables

newsletters, special promos, ad retargeting ) Websites (e.g., banner, display, search engine ads) Search engine optimization (SEO) Mobile advertisements (e.g., Prepare to release accurate, consistent event details on your website, social media pages, affiliate marketing sites, and other digital marketing channels.

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Average Daily Rate: The Role of ADR in Hospitality Revenue Management and Strategies to Improve This KPI

AltexSoft Travel

Navigating the increasingly competitive hospitality sector landscape demands a thorough grasp of the vital performance indicators that display profitability. ADR , in the hospitality industry, stands for the average daily rate. Discover how revenue management functions in hospitality in our video. What is ADR?

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The Top 12 Event Planning Certifications

Bizzaboo

For details on the structure of the exam and testing periods—and to learn more about the online event planning classes—check out the ILEA website. This certification signifies one’s expertise on a range of digital marketing topics such as email marketing, SEO, metrics, conversions, and more. Personal website. Digital Marketing.