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CMP Spotlight: Get to Know Barbara Connell, CMP Fellow

Smart Meetings

As she approached graduation and began looking for jobs, she remembers, a male professor told her not to set her goals too high—Chicago was a major market, and he said she should search for starting television jobs in smaller cities. She wanted to be a TV anchor in the Chicago area. She wasn’t convinced.

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Smart marketers avoid web form spam

Conferences that Work

Dear marketer, sending web form spam is a waste of your time! So spammers use spambots and humans to create web form spam. Why web form spam is a waste of marketers’ time. What I do still see is human-generated spam. Why human-generated form spam is a waste of marketers’ time. Here’s why.